Marketing in Travel and Tourism: Product, Price, and Place

This report examines the application of marketing principles within the travel and tourism sector, focusing on the marketing mix elements: product, price, and place. It investigates how these elements impact the industry, highlighting the importance of the service sector and its influence on customer satisfaction. The report also explores the significance of data and its role in understanding the total tourism product, as well as providing insights into how to enhance marketing efforts. It covers the marketing mix and service sector, and how they impact the travel and tourism industry, referencing the importance of data. The report includes a discussion of the challenges and considerations relevant to the industry, and providing a comprehensive overview of the topic.

Marketing in Travel
and Tourism
TASK 3

Covered Content
• Introduction
• Issue in products, price and place element of marketing
mix
• Importance of services sector elements
• Concept of data of total tourism product to an individual
tourism or business or tourist destination
• References

Introduction
• Tourism play vital role for every country to enhance
economy of the country.
• In this government also provide better support to all the
travel companies to improve their performance level at
market place.

Issue in products, price and place element of
marketing mix
Marketing mix is very important for business organization
to enhance their overall sale at market place. With the help
of this company also create customers base which aid in
attaining better success at market place. But on the other
side, sometimes company face issues that negatively affect
the overall performance level.

Cont...
Products It is one of the important aspect which helps company to
increase their profitability level.
Price For this manager undertake proper research to understand
competitors price.
Place For satisfy customers needs service are important things.

Importance of service sector mix elements
Service sector mix elements play an important role in
enhancing the positive image at market place. With the help
of this company easily satisfy customer needs. All the
service mix aid in introducing attractive services which
consider by the company within their services activities.

Concept of data of the total tourism product to
an individual tourism business or tourist
destination
Total tourism product defines all the things which required
in entire trip. In this context, planning play important role
which cover various factors such as destinations, budges and
many more which help in improving the customers base
with the organization.

References
Xiang, Z. and Gretzel, U., 2010. Role of social media in
online travel information search. Tourism management.
31(2). pp.179-188.
Chen, C. F. and Chen, F. S., 2010. Experience quality,
perceived value, satisfaction and behavioral intentions for
heritage tourists. Tourism management. 31(1). pp.29-35.

Thank You!!