Marketing Essentials for Travel and Tourism - TUI Retail Report

This report provides a comprehensive overview of marketing essentials within the travel and tourism industry, specifically focusing on TUI Retail. It begins with an introduction to marketing concepts, exploring various marketing processes and trends, including social media marketing and virtual reality applications. The report delves into the roles and responsibilities of a marketing team within the context of TUI Retail, emphasizing the importance of customer and market research, and branding. It also examines the interrelationships between the marketing department and other functional departments, such as finance and R&D, highlighting the significance of these connections for organizational success. Furthermore, the report discusses the value and importance of the marketing role in decision-making, consumer relationships, and production regulation. The conclusion emphasizes the benefits of effective promotional strategies and pricing tactics for brand loyalty and competitive advantage. The report is a valuable resource for understanding marketing principles and their application in the travel and tourism sector.

Marketing Essentials for Travel and Tourism

TOC
 Introduction
 Concept of marketing
 Overview of the different Marketing process
 Role and Responsibilities of a marketing team in the context TUI Retail Marketing
 Marketing Influences and Interrelates with Functional departments of TUI
 Value and importance of the marketing role in the context of TUI:
 Significance of effective interrelationships between different functional departments:
 Conclusion
 References

Introduction
 Marketing is the technique which is used for the promoting the product.
Marketing is used for attract the existing customer and create the new
costumer bas.
 It will define concept of marketing.
 It will explain role of marketing in organisation.

Concept of marketing
Marketing refers to a process to promote a
product and making relationship with the
consumer of the product.
 Production Concept
 Production Concept
 Selling Concept
 Marketing Concept
 Societal Marketing Concept

Current and Future Marketing Trends
 Market trend is a sensed tendency of market to move towards the particular direction over the
period. Some current and future marketing trends are following below:
 Social Media Marketing: Social media marketing is marketing trend in which marketing of the
product is done by creating and sharing the content on social media networks in command to
achieve branding and marketing objective of the company.
 Future marketing trends:
 Virtual Reality in Content Marketing: By the invention of virtual reality (VR) glasses, cause a
huge change in the world of online marketing. It allows the public to be fully plunged in the
video, it makes attractive way to engage customer for firms.

Overview of the different Marketing process
 Analysis of the opportunities
 Selection of the target market
 Development of marketing mix
 Management of marketing efforts

Role and Responsibilities of a marketing team in the
context TUI Retail Marketing
 Conducting Customer and Market Research: It is the role of marketing team of TUI
retail to conduct research on market opportunities and customer's wants and needs. This
may helps in making strategies for launching a new product and also helps to identify
the target market and chances to increase better understanding to the customers.
 Branding: Marketing unit of TUI retail firm are responsible for the efforts
putting in the branding of the company. Brand is a thing which represent the company'
in front of the market and consumers.

Marketing Influences and Interrelates with Functional
departments of TUI:
 Marketing in Finance department: Marketing and finance are the two pillars
of any firm on which the growth and productivity of firm depends. If the TUI
retail organization does not mix marketing and finance than it is not good in
order to make profits
 Marketing and R&D Department: Research and development is a supporting
system or as a part of marketing unit. In marketing the team has to evaluate the
market data and R & D support the marketing unit of TUI retail to analysing
new idea that can help tin enhancing customer satisfaction and achieve
organizational goal in effective manner

Value and importance of the marketing role in the context
of TUI
 Marketing acts as a basis for making decisions: TUI retail firm were facing many
problems like what, how, when is to be done, kinds of thing.
 Marketing has a direct link between consumer and producers. So, producers are totally
depends on the mechanism of marketing team.
 With the help of marketing unit of TUI retail, the firm can produce and regulates its
production.


Significance of effective interrelationships between
different functional departments
 Communication is the one of the organizational function which helps the firm
to be in growth in efficient manner and productive.
 Interrelationship between functional department of TUI retain is one of the
most important factor of the organization

Conclusion
 Effective promotional strategies and pricing tactics are beneficial for entity in
making people loyal towards the brand and retaining consumers in the firm for
longer duration.
 These tactics always give benefit to enterprise in gaining competitive
advantage significantly.

References
Kotler, P. and et.al., 2017. Marketing for hospitality and tourism
Kotler, P. and et.al., 2018. Marketing management: an Asian perspective. Pearson.