Marketing in Travel and Tourism: Strategic Analysis of Thomas Cook

This report provides a detailed analysis of marketing within the travel and tourism sector, using Thomas Cook as a case study. It explores core marketing concepts such as needs, wants, and demand, and assesses the impact of the marketing environment on Thomas Cook's operations, particularly concerning travel destinations like Egypt and Morocco. The report also examines factors influencing buyer motivation and demand, the principles of market segmentation, and the significance of strategic marketing planning. Furthermore, it discusses the relevance of marketing research and its impact on society, concluding with an assessment of the integrated nature and role of the promotional mix in the context of Thomas Cook's marketing strategies. This document is available on Desklib, a platform offering study tools and resources for students.