Exploring Marketing Strategies in Travel and Tourism Industry

This presentation provides an overview of marketing within the travel and tourism industry, focusing on key issues related to the marketing mix elements of product, price, and place. It emphasizes the importance of service sector mix elements in travel and tourism, highlighting how companies use these to promote their offerings. The presentation also explores the concept of the total tourism product from the perspective of an individual tourism business, using examples such as Thomas Cook's packages for Morocco and Egypt to illustrate advertising, public relations, and sales promotion strategies. It concludes by underscoring the significance of promotional mix strategies in marketing new products and enhancing customer satisfaction in the competitive tourism market. Desklib offers a wide range of similar solved assignments and past papers for students.

Marketing in Travel and
Tourism

Table of Content
• Introduction
• Issues in the product, price and place elements of the marketing mix
• Importance of service sector mix elements to the travel and tourism
• Concept of the total tourism product to an individual tourism
business
• Conclusion
• References

Introduction
Marketing is related with identifying and then making the goods and
products according to tastes and preferences of customers. It also help in
making a better relation among firm and customers. In this presentation
mentioned about various issues which is related to marketing mix.

Issues in product, price and place
elements of the marketing mix
The marketing mix is a mixture of
product, price, place and
promotion. Each and every
component has its own benefits and
disadvantages. The marketing mix
of every business organisation is
different from each other and it is
very important for developing any
product or services.

Continued...
Price- It is the main problem, if price of product will be more, then in
this case visitors will avail services of business firm less and the
profitability or productivity will be less. In the promotion of MOROCCO
and EGYPT company invest money.

Continued...
Product: Thomas cook does offer various product for MOROCCO and
EGYPT and thus company do attract millions of tourist for such
places. Product in tourism industry is in form of packages for visit in
other parts of world.

Continued...
Promotion: Tourism industry is such which promote themselves in
great manner and thus they try to promote their places like
MOROCCO and EGYPT with travellers so that they can get
attracted although they also provide offers and discounts over such
too.

Importance of service sector mix elements
Services marketing mix is used by company to promote and render
their products to customers. Basically company's marketing is done by
products, places, pricing, promotions, process and other events. A
company's employee has to market their products and after that
customer decide purchase products.

Continued...
 Society are end user so it is essential to satisfied their needs and
wants.
 Provides safety and security during tour.
 Customer are rationale in nature so they want full satisfaction
from the package they chose for travelling like MOROCCO and
EGYPT.

Concept of the total tourism product to an
individual tourism business
Tourism is a single industry but it holds many industries like hotels,
restaurants, airline tracking agencies etc. Tourism products are like
'bundles' who can fulfil customer's need. Tourism products and services
give experiences at a particular time between place and public.

Continued...
Advertising:- The organization
advertises new tour package related
to MOROCCO and EGYPT on
television, radio, newspapers etc.
Thomas cook also launch TV ads in
cinemas to attract customers to buy
their offers and packages for
travelling.

Continued...
Public Relation: - 'Thomas cook' use positive relation with customer
so that they can sell their packages of Morocco and Egypt. Thomas
cook uses such criteria as this help in earning goodwill of company
and also make to attain goals and aims.
Sales promotion: -This is also a beneficial thing for cited company,
many promotional events like discounts, premium etc. help to boost
the sale of tourism products of MOROCCO and Egypt.