Marketing Essentials: Travel and Tourism Analysis at Thomas Cook

This presentation provides an overview of the marketing department's functions within Thomas Cook, a travel and tourism organization. It details the roles and responsibilities of the marketing department, including defining and managing brand names, conducting marketing initiatives, marketing products and services, and managing social media. The presentation also explores the interrelation of the marketing department with other functional departments such as sales, finance, human resources, and research and development, emphasizing the importance of collaboration for achieving organizational goals. It concludes by highlighting the critical role of marketing in enhancing customer awareness and improving business performance. This resource is available on Desklib, a platform offering study tools and solved assignments for students.

Marketing Essentials for Travel and
Tourism

Table of Content
 Introduction
 Roles of Marketing Department
 Responsibility of marketing department
 Interrelation of Marketing Department with department of Organization
 Conclusion
 References

Introduction
 Marketing is management and study of relationship exchange with
consumers. It is a process that is used by organization to full fill the
requirement to improve their satisfaction level. This presentation is providing
brief of marketing function of Thomas Cook organization.

Marketing Function
 Marketing department is most important for all organization because
the sales and profit of company is depended on the success rate and conversion
rate of marketing department. There are different roles and responsibilities
plays in organization. These roles and responsibilities drive the success of
organization. In travel and tourism role of marketing department is essential.

Roles of Marketing Department
 Defining and Managing Brand Name
 Conduct and Manage Marketing Initiatives
 Marketing of Product and Services of Thomas Cook
 Monitoring and Managing Social Media
This are main role of marketing department in Thomas
Cook organization. Purpose of marketing department in
organization is to improve business by making customer aware of
company services.

Responsibilities of Marketing Department
 Setting effective marketing strategy to increase the number of loyal customers.
 Perform marketing research to introduce innovation in its methods.
 Help the organization to improve its services as per the requirement of
consumers.
 Conduct different promotional events of organization to promote the services
of company.
For current business environment function of marketing department is
most important for organization. Operation of marketing department are decided
and designed as per the current market scenario.

Interrelation of Marketing Department with other
functional department of organization
 Sales
 Finance
 Human Resource
 Research and Development
 Production

Cont….
Sales Department
 Both marketing and sales department manage the market performance
of organization by selling and promoting services of company. By better
cooperation with sales, marketing department provide best purchase
experience to customers.

Cont…
Finance Department
 Both department are related by the budgeting process and budget
allocation process. Finance department design budget for marketing
department as per their requirement. All the fund related issues of marketing
department are handled by Finance department.

Cont…
Human Resources Department
 Marketing department provide information related to required work
force in department and as per requirement HRM conducts recruitment to
manage workforce in marketing department. Marketing department also help
the HR department to get better information of market place by marketing
research.

Cont…
Research and Development
 Marketing and R&D department work together to improve the
product as per the requirements customers.

Conclusion
 This presentation is concluding the importance of marketing department for
Thomas Cook Organization. Different roles and responsibilities of marketing
department has been evaluated and analysed in study. The interrelation of marketing
department with other functional department has been analysed to evaluate working of
company.

References
 Camilleri, M.A., 2018. Travel marketing, tourism economics and the airline
product. An introduction to theory and practice. Springer.
 Liu, C.H.S. and Chou, S.F., 2016. Tourism strategy development and
facilitation of integrative processes among brand equity, marketing and
motivation. Tourism Management. 54. pp.298-308.l
 Prebensen, N.K., Chen, J.S. and Uysal, M. eds., 2018. Creating experience
value in tourism. Cabi.
 Vellas, F., 2016. The international marketing of travel and tourism: A strategic
approach. Macmillan International Higher Education.