Issues in Marketing Mix: Product, Price, Place in Travel & Tourism

This report delves into the critical issues surrounding the product, price, and place elements within the marketing mix of the travel and tourism industry. It highlights the limitations of organizations offering products for solo travelers, the need for a wider range of services, and the importance of product safety and security. Pricing challenges are discussed, including cost dependency on competitors, budget constraints, global economic fluctuations, currency exchange rates, and tax provisions. Place-related issues emphasize the necessity of identifying high-traffic locations, including key destinations in holiday packages, promoting new destinations, and improving online media tools for sales. The report also underscores the importance of human resources in service delivery, quality maintenance, and customer satisfaction, as well as the concept of the total tourism product, focusing on accommodation, entertainment, leisure activities, cost reduction, and customer preferences. References to relevant academic works are included.

TASK 3
MARKETING IN TRAVEL AND
TOURISM

ISSUES IN THE PRODUCT, PRICE AND
PLACE ELEMENTS OF MARKETING
MIX
Product Issues
The organisation provides
limited products for solo
travelling to the visitors.
Need wide range of products
and services
Safety and security of products

ISSUES IN THE PRODUCT, PRICE AND
PLACE ELEMENTS OF MARKETING
MIX
Price issues
Quite expensive and dependent on the competitor price packages
The organisation prepares the plan as per budget basis so that cost
can be lowered.
Frequent changes in the global economy.
Currency exchange rate
Tax provision

ISSUES IN THE PRODUCT, PRICE AND
PLACE ELEMENTS OF MARKETING
MIX
Place issues
Needs to identify the high footfall place in the market so that
consumers can reach to the destination easily
Key destination places should importantly included in the
holiday packages
Promote the travelling to the new destinations.
Improvement in online media tools for buying and selling

TOURIST ATTRACTIONS OF EGYPT AND MOROCCO

IMPORTANCE OF SERVICES SECTOR
MIX
Human Staff Or Employees
Most important asset of every organisation
Timely delivery of services
Monitoring of activities
Planning of resources

IMPORTANCE OF SERVICES SECTOR
MIX
Human Staff Or Employees
Take part in planning and controlling
Maintain the services standard
Effective use of resources and tools
Meeting the satisfaction level of customers
Lower down the cost of operation
Implement the new plan and quality mark

IMPORTANCE OF SERVICES SECTOR
MIX
Quality
Maintaining long term growth in sustainable business
environment.
Package quality
In house services
On-time services
Effective interaction
Communication and review of services

IMPORTANCE OF SERVICES SECTOR
MIX
• Offering full services to customer
• Gaining competitive advantage
• Maintaining flow of services
• Having knowledge of market conditions
• Use of new tools and techniques

CONCEPT OF THE TOTAL TOURISM
PRODUCT
Helps in providing the accommodation, entertainment and
leisure activities
Encouragement of effectiveness to maintained and
increase profits
Customers prefers high luxurious services
Attracting the customers
Achievement of objectives

CONCEPT OF THE TOTAL TOURISM
PRODUCT
Total tourism product should be used to reduces the
cost to the customers
It is a approch that lowers their issue in the entire
journey
Ensuring the profit criteria in competitive environment
Considering the preferences of the customers
Providing guidance to customers

CONCEPT OF THE TOTAL TOURISM
PRODUCT
Helps to set well managed front office with hiring
professional staff
Beneficial in creating good brand reputation
Providing this facility with the budget cost
Allocates the price on respective food and accommodation
services
Integrates with other hotels to fulfil the services of customers