Marketing in Travel & Tourism: Product, Price & Place in Morocco

This report analyzes the marketing mix elements (product, price, and place) within the travel and tourism industry, particularly in the context of Thomas Cook's operations in Morocco and Egypt. It identifies potential issues related to each element, such as product life cycle stage, competitive pricing, and the impact of terrorism on destination viability. The report also emphasizes the importance of the service sector mix elements (people and packaging) in enhancing customer satisfaction. Furthermore, it explains the concept of the total tourism product, encompassing a range of services like accommodation, transportation, and activities, and how its effective management is crucial for individual tourism businesses like Thomas Cook to deliver a positive customer experience. Desklib provides a platform where students can access similar solved assignments and study resources.

MARKETING IN TRAVEL AND
TOURISM
TASK 3

INTRODUCTION
Travel and tourism is a single industry but at the
same time it is a combination of many industries and
this understanding will helps the manufacturer in
providing better services to the visitors and influence
them for repurchase. Morocco and Egypt is a tourist
destination and Thomas cook group decided to take
number of visitors there and the manufacturer of the
services will only provide better services if he or she
better understand what is the total tourism product is.

3.1 The issues in the product, price and
place elements of marketing mix.
The marketing mix is the mixture which consist of
the product, price, place and promotion. The
elements of the marketing mix helps the business to
prepare the marketing strategies of the business
organisation. These elements helps the business to
reach the target individual and provide satisfactory
services. The various issues are faced by the
manager of Thomas Cook in the Morocco and
Egypt.

Cont...
Product:- The product is the service provided by
the Thomas Cook to fulfil the demand of the
customers. As the Thomas Cook functions in the
Travel and Tourism sector it provides the services
which are intangible in the nature. The manager
have to consider the product life cycle of the tour
package to the Morocco and Egypt. The service is
at the introductory level which may lead to the
higher cost for earning the more profit. The issue
can be with the product that it may be provided by
the competitor at the lower cost which may decline
the users for the Thomas Cook.

Cont...
Price:- The price is the factor which is beard by
the customers to take the service of the Thomas
Cook. The issue can be occurred on the price as
the competitor can provide the service at the
lower cost than the which may lead to the decline
in the number of the user of the Thomas Cook.
The pricing policy must be framed by the Thomas
Cook to increase the service user for the business.

Cont...
Place:- The place is the factor where the business
operates and provides the service. The Thomas
Cook can build the its office in the important
place which will ensure the convenience to the
customers. The Egypt and Morocco faces the
terrorism on the constant base which may lead to
the place issue for the Thomas cook.

3.2 The importance of service sector mix
elements to travel and tourism sector.
People:- The Thomas cook must give the proper
and significant training to its staffs which will help
the business in providing the services effectively
and efficiently. The trained staff of the Thomas
Cook will easily attain the complete satisfaction of
the customers by its provided service.
Packaging:- The presentation of the service to the
customers comes under the packaging. The
Thomas Cook can achieve the satisfaction level of
the customer by providing service with good
presentation.

3.3 concept of total tourism product to individual
tourism business
In order to improve the experience of the prospective
customers there are various services that are provided by
Thomas Cook and the combination of such services is
known as total tourism product. Company offers two main
types of tour packages that include total level package and
specific level package. In the total tour package the
customers are provided services for the entire period of the
tour which means that from the point the tour starts till it
ends will be covered under the package which will include
accommodation facility, tickets of both ways, resorts will be
booked on the basis of the interest of the customers.

REFERENCE
Moutinho, L. ed., 2011.Strategic management in tourism.
Cabi.
Hall, C.M., Timothy, D.J. and Duval, D.T., 2012.Safety and
security in tourism: relationships, management, and
marketing. Routledge.
Sigala, M., Christou, E. and Gretzel, U. eds., 2012.Social
media in travel, tourism and hospitality: Theory, practice and
cases. Ashgate Publishing, Ltd..
Evans, N., Stonehouse, G. and Campbell, D., 2012.Strategic
management for travel and tourism. Taylor & Francis.