Marketing Mix in Travel: Analyzing Thomas Cook's Tourism Products

This presentation provides an overview of the marketing mix elements (product, price, place, promotion) and their importance in the travel and tourism sector, specifically in the context of Thomas Cook. It also examines the service sector mix elements (people, process, physical evidence) and their relevance to enhancing travel packages. Furthermore, the presentation evaluates the concept of the total tourism product, highlighting the various services that contribute to the overall tourism experience. The conclusion emphasizes the significance of marketing mix elements in merchandising decisions and the importance of understanding the tourism product concept for the success of travel sector businesses, referencing academic sources to support its analysis.

Marketing In Travel
And Tourism
(Marketing Mix)

Tables of content
• Introduction
• Elements of marketing mix
• Importance of service sector mix elements
• Concept of total tourism product
• References
• Conclusion

INTRODUCTION
In this presentation elements of marketing mix and their
importance on travel sector has been explained. Along with
this, concept of total tourism product has also evaluated to
enhance performance of Thomas Cook.

Issues in elements of marketing mix with
references to Thomas Cook
Marketing mix is the most important concept of
merchandising. It plays an essential role in business plan of
a company. It also known as foundation model of
commercialism.

Cont...
These 4 elements are significant in Thomas Cook's summer 2018
holidays to Morocco and Egypt which is explained as below:
• Product
• Price
• Place
• Promotion

Marketing mix
These are the four important
elements of marketing mix
which influence
performance of Thomas
Cook.

Importance of service sector mix elements
Service sector mix elements are additional P's of marketing
which are people, process and physical evidence. Just like
other four components marketing mix, these three elements
are also very essential for growth of travel and tourism
industry.

Cont...
To facilitates travelling package, Thomas cook can consider
service sector mix elements which are discussed below:
• People
• Process
• Physical evidence

Important service sector mix elements
These are the service sector
mix elements of travel sector
which can increase
performance of Thomas
Cook.

Concept of the total tourism product of
Thomas Cook
Tourism is known as industry which is made by other
business like trekking agency, hotels, airways, trains and
travel authorities. Above mentioned businesses plays an
important role in tourism sector.

Total tourism product
Total tourism product includes various services which are
mentioned in above diagram.

Conclusion
Through concluding this presentation, it is determined that
elements of marketing mix are very essential for making
merchandising decisions. Along with this, concept of
tourism product has been explained to evaluate importance
of travel sector.