Marketing in Travel and Tourism Sector: Detailed Analysis and Report

This report provides an overview of marketing principles within the travel and tourism sector. It begins by highlighting the importance of marketing in the industry and then discusses the elements of the marketing mix, including product, place, and pricing strategies. The report also analyzes service sector elements, emphasizing how these elements are utilized by organizations like Thomas Cook to enhance their brand image and meet consumer needs. Furthermore, it explores the concept of total tourism products, differentiating between primary and secondary tourism goods and emphasizing the importance of comprehensive service offerings to attract a broad customer base. The report concludes by referencing various academic sources that support the discussed concepts.

Marketing in Travel and
Tourism Sector
(TASK 3)

Cover Content
Introduction
Issues in marketing mix
Service sector mix elements
Concept of Total Tourism Products
References

Introduction
In each and every sector as well as department of entities
management is necessary. In today's world, travel and tourism
sector is increasing as it helps in offering more job opportunities
so that they can give proper contribution to economy.

Issue in marketing mix
Elements of marketing mix includes:
Product: It is related with something which is provided by the
business entity to their consumers.
Place: It is also a element which is related to marketing mix.
Channel related to distribution should be used in a effective
manner which will help in attaining targets.

Continued...
Price: It is a rate which manager of Thomas Cook will charge
from their consumers while conducting any holiday trip and from
that it is a duty and responsibility of them to offer best and
qualitative services to their clients.

Service sector mix elements
Administration marketing mix is utilized by association keeping
in mind the end goal to boost their brand image in front of their
visitors. It is a combination of distinctive component which is
unique in relation to benefit advertising mix.
Another is which can be utilized by Thomas Cook i.e. intelligent
promoting, it is a methodology which is utilized as a part of two-
way correspondence channel and enable clients to make
connection with association specifically.

Continued...
Administration part is that place where it needs to do work as
indicated by requests of clients. Service sector having a main
motive that is to generate more revenue by providing appropriate
and qualitative services to their consumers and by that it can
satisfy needs and wants of them. As organization is giving
service to clients in new place i.e. Morocco and Egypt.

Concept of Total Tourism product
Tourism is single industry which incorporates numerous ventures,
for example, hotels, travel organization, visit administrator and so
on. Every industry is giving individual item to their clients. As
tourism merchandise is isolated into two sections:
• Primary
• Secondary.

Continued...
Tourism merchandise is a gathering of parts which incorporates
heap of services to fulfil the necessities of clients. Tourism
products is anything which is offered by Thomas Cook for
utilization, securing or fascination.
Tourism product ought to incorporate legitimate framework,
settlement benefits so that they can gain attention of vast number
of clients. These components ought to be outlined in legitimate
way which will help them to hold in advertise for a drawn out
stretch of time.

References
Freeman, I. and Selmi, N., 2010. French versus Canadian
tourism: response to the disabled. Journal of Travel
Research. 49(4). pp. 471‐485.
Hays, S., Page, S. J. and Buhalis, D., 2013. Social media as a
destination marketing tool: its use by national tourism
organisations. Current issues in Tourism. 16(3). pp.211-239.
Huang, Y. C and et. al., 2013. Exploring user acceptance of 3D
virtual worlds in travel and tourism marketing. Tourism
Management. 36. pp.490-501.

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