Marketing Report: Strategies for Travel and Tourism Sector Success

This report delves into the core concepts of marketing within the travel and tourism industry, focusing on how businesses like Thomas Cook target customers. It examines the impact of the marketing environment on individual businesses and destinations, considering factors influencing con...Read More

Marketing in Travel and
Tourism

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 core concepts of marketing for the travel and tourism sector:..............................................1
1.2 Impact of the marketing environment on individual travel and tourism businesses and
tourist destinations:.....................................................................................................................1
1.3 Factors affecting consumer motivation and demand in the travel and tourism sector:.........2
1.4 Principles of market segmentation and its uses in marketing planning:..............................2
TASK 2............................................................................................................................................3
2.1 Importance of strategic marketing planning for a selected travel and tourism business or
tourist destination:.......................................................................................................................3
2.2 Marketing research and market information to managers in the travel and tourism sector:.4
2.3 Marketing on society:...........................................................................................................4
TASK 3............................................................................................................................................5
Coverd in PPT.............................................................................................................................5
TASK 4............................................................................................................................................5
4.1................................................................................................................................................5
4.2 integrated promotional campaign for a travel and tourism business or destination:............5
CONCLUSION................................................................................................................................6
REFERENCE...................................................................................................................................7

INTRODUCTION
Marketing is determines the need and want of target market of customers and those needs
are make profit. Tourism organizations first understand the needs of customers (Walker and
Walker, 2016). In this report marketing manager of Thomas cook plan for summer 2018 holiday
visit Morocco and Egypt. In this report include marketing department role in travel or tourism.
TASK 1
1.1 core concepts of marketing for the travel and tourism sector:
The marketing department in travel and tourism sector determine how they target
customers in market. Marketing in travel and tourism department define how can fulfil the
customers needs and know the customers demands. Marketing defines the process of
organization which company can serve their products to the customers. In tour and travel
industry marketing department create promotional procedure to the customers. The focus of
marketing to identified the customers needs in market like what types of destination they choose
to accord to the customers demands (Leung and et.al., 2015). In Thomas cook created summer
2018 holiday to visit Morocco and Egypt. The marketing manager ensure what are the people
demands on this holiday and they do marketing for those places where consumers wants to spend
their holiday like Morocco and Egypt. Marketing manager focus on those places in Morocco and
Egypt where people enjoying their holiday like natural places in Morocco and Egypt. Marketing
manager main work is to identify what people demands and what kinds of resources needs
customers in holiday destination and all the demands are marvel industry order to gives them.
1.2 Impact of the marketing environment on individual travel and tourism businesses and tourist
destinations:
Marketing environment on travel and tourism business define the responsibilities of
organization where the marketing department take responsibilities all kinds of promotional
activities in company. In marketing department marketing manager take responsibilities to
promote all the functional In travel and tourism sectors like Thomas cook crated and holiday
2018 in Morocco and Egypt (Cook and et.al., 2014). Marketing manager of Thomas cook focus
on those areas in Morocco an Egypt where people are enjoying so much and spend their holiday.
Marketing environment on individual travel tourism business define how marketing manager
make marketing for those areas where people attract so much and environments are they
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manager identify the demands of customers in business. The main impact of marketing in travel
and tourism business customers aware form the marketing and they identify what facilities are
provided Thomas cook in their summer 2018 holiday in Morocco an Egypt. The marketing focus
on those areas where the people are stay and their other facilities like accommodations,
transportations etc. for those promotions customers are attracted to go for summer 2018 summer
holiday in Morocco and Egypt.
1.3 Factors affecting consumer motivation and demand in the travel and tourism sector:
Various factors that affects the consumer motivation and demand like social and
technological culture that affects so much to the travel and tourism industry. The social factors
are affecting that some travel and tourism agencies are supported to the higher cost organization
in tourism industry they provide people to various deals which are only provide expensive deals
which most of the people are not afforded and some organisation are present attractive deals
which they provide various deals (Vanhove, 2017). In technological culture are affects positive
in customers like now days a good deal of tourism industry are provided online booking facilities
for people and they provide various discount deals so customers are attracted most and they visit
to the holiday. In Thomas cook they organize summer holiday 2018 in Morocco and Egypt. All
those customer needs and demands motivate tourism organizations to provide more attractive
places where people are enjoying their holiday. The motivational tools are now days which
motivate their customers to provide details about the holiday packages like trip advisor they give
information about the various tourism industry organization detail and motivate customers to
having benefits of those holiday packages.
1.4 Principles of market segmentation and its uses in marketing planning:
Marketing segmentation are based on target market, like the market divide by the needs
of customers which include their demands and their needs (Reino and Hay, 2016). The market
segmentation mainly based on the what customers are really wants and what they provide. In
Thomas cook organizations they segment their customer to according to the needs. They provide
their customers to attractive holiday package in Morocco and Egypt. This segmentation help
Thomas cook to identify the needs of their customers and they organize their holiday according
to the customers demands. Market segmentation are mainly based on divide market according to
customers characteristics like, demographic, behavioural, geographic, psycho graphic etc.
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Profiling for the market- those holiday package are help to customers to provide attractive deals
and the holiday packages to the customers. Thomas cook marketing manager her aim to provide
deals of each customers for the holiday package of Morocco and Egypt (Leung and et.al., 2015).
Marketing planing- Marketing manager of Thomas cook planing for those people where people
are attract most, the marketing manager are planed for those places where people are attract
most. Marketing manager planned for those facilities where they give to their customers like
room facility, housekeeping facility, food facility etc.
TASK 2
2.1 Importance of strategic marketing planning for a selected travel and tourism business or
tourist destination:
The important of strategic marketing planing define the plan for marketing where
organization make strategy planing for tourist destination like. Marketing manager of Thomas
cook make plan for marketing they include there all holiday packages which they provide to their
customers in different countries are they are very attractive so customers attract them. The
strategic planing define the organization's strength, opportunities, weaknesses and threats where
they can fulfil them and start marketing of their products.
Strengths- Thomas cook always present the various deals to their customer which is attracted to
their customers and Thomas cook marketing manager are played roles in organizations to
promote organisation service and their attractive holiday from that customers attract most to the
organizations
Weaknesses- some time Thomas cook provide discount deals to the customer and sometime they
provide the highest expensive deals like holiday in Morocco and Egypt (Backer and King, eds.,
2015).
Opportunities- in travel and tourism indirectly Thomas is top most leading organisation which
provide many holiday packages to the customers like they provide exclusive deals to the
customers are they always selected most attractive places for holiday.
Threats- the main threats which faced Thomas cook their competitors they allow challenges
Thomas cook provide better mark ting techniques and deal to the customers according to them.
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2.2 Marketing research and market information to managers in the travel and tourism sector:
Market research- in travel and tourism sector market research played important role
because market research define the research of target market and identified the customers needs
in tourism sector like what kind of places attract most to the customers so organisation mainly
focus on those places. Marketing managers of travel and tourism sectors also research about the
market size and cost, those informations help manager to identify the potential customers
demands to the organizations(Pike, 2016). The marketing information also help manager to
promote their organizations additional facilities like hotels facilities, transportation facilities,
food and break fast facilities and other entertainment facilities. In Thomas cook the marketing
manager identify the information of marketing to customers require more facilities in their
holidays packages like 5 star hotels, and free food service. Market change frequently and
customers demands are also change frequently each customer have different define on tourism
sectors and its hard for tourism organizations to fulfil each customers demands but Thomas
examine all the customers demands and they organize summer 2018 holiday in Morocco and
Egypt this holiday destination Is different and unique and also the attractive places.
2.3 Marketing on society:
Marketing in society played crucial roles in the travel industry. Marketing impact on
society people provide information about the various exited deals in the tourism industry and
also motivate to people to having those opportunities in their life , marketing in society impact
on their culture like tourism industry make advertisement on television which attract most of the
people of go of attractive tours. In the market a good deal of tourism industry business organize
their marketing plan to make attractive holiday packages of people where they enjoying with
their family and friends(Font, 2017). The main impacts of marketing in society to provide
attractive places like Morocco and Egypt its very interesting places and historical places holiday
plane organize by Thomas cook in their fields. The Thomas cook have strategy exmine all the
needs of their customers and attract to having their holiday package. The main impact of the
society of Thomas cook holiday people are having change in environment and places within
places and different country.
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TASK 3
Coverd in PPT
TASK 4
4.1
Promotional mix or tourism marketing mix is a large and complex group of several factors
negotiating to achieve the marketing end product which includes increased effectiveness in
demand output with relation to the supply and marketing investment by the foreign tourist
enterprise. It consists of four P's:
Tourism Product
It is a complex set of many physical resources, activities and services. Set of assets and services
that are organized around one or more destinations in order to meet the needs of the visitors. Key
factors include:An attraction, facilities and services, accessibility
Place
It refers how an organization distributes the product in place and also define how organization
present the quality products to the organizations.
4.2 integrated promotional campaign for a travel and tourism business or destination:
The integrated promotion campaign of Thomas cook summer 2018 holiday in Morocco
and Egypt define the all facilities where they promotions of their campaign like the Thomas
provide their holidays in various facilities accommodations, food, attractive location etc. they
ensure each service are the best quality so customers are again had this holiday packages of
Thomas cook provide their customers to the best accommodations service like 5 star hotel
service where each room has bell person for customer and personal transportation service If
people personally trying to going any place they take hotel transport service. And the Thomas
cook offer food service to their customer foods are fresh quality and test are also amazing. The
proportional campaign of the Thomas cook include all the facilitate sin their proportional
campaign plan. The proportional campaign help to make popularity of Thomas cook
organizations help to improve their quality of services.
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CONCLUSION
In this above report concluded the marketing in travel and tourism define promotions of
tourism products which they provide to customers (Minazzi, 2015). Marketing in travel and
tourism sector, determine the promotions of Thomas cook organize summer holiday 2018 in
Morocco and Egypt and the marketing manager of the Thomas cook promote their organizations
functions. In this report also concluded the concept of marketing and impact of marketing in
tourism business and the factors that affects consumer motivation and demands in the travel and
tourism business and importance of marketing mix and the proportional mix in travel and
tourism sector.
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REFERENCE
Books and Journals
Walker, J.R. and Walker, J.T., 2016. Introduction to hospitality management. Prentice Hall.
Leung, R., and et.al., 2015. The recent Asian wave in tourism research: The case of the Journal
of Travel & Tourism Marketing. Asia Pacific Journal of Tourism Research. 20(1). pp.1-28.
Cook, R.A., and et.al., 2014. Tourism: the business of hospitality and travel. Boston, MA:
Pearson.
Vanhove, N., 2017. The Economics of Tourism Destinations: Theory and Practice. Routledge.
Reino, D. and Hay, B., 2016. The use of YouTube as a tourism marketing tool.
Horner, S. and Swarbrooke, J., 2016. Consumer behaviour in tourism. Routledge.
Leung, X.Y., and et.al., 2015. Internet marketing research in hospitality and tourism: a review
and journal preferences. International Journal of Contemporary Hospitality Management. 27(7).
pp.1556-1572.
Backer, E. and King, B. eds., 2015. VFR travel research: international perspectives (Vol. 69).
Channel View Publications.
Pike, S.D., 2016. Destination Marketing Organizations–Research opportunities in an era of
uncertainty. In Book of Abstracts-6th International Conference on Tourism. International
Association for Tourism Policy (IATOUR).
Font, X. and McCabe, S., 2017. Sustainability and marketing in tourism: its contexts, paradoxes,
approaches, challenges and potential. Journal of Sustainable Tourism. 25(7). pp.869-883.
Minazzi, R., 2015. Social media marketing in tourism and hospitality. Heidelberg: Springer.
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