BTEC HND: Analyzing Marketing Strategies in Travel and Tourism

This report discusses marketing strategies in the travel and tourism sector, focusing on the service marketing mix and product life cycle. It highlights the importance of people, processes, and physical evidence in delivering effective services to customers, using Thomas Cook as an example. The report also emphasizes the significance of the total tourism product, which encompasses all facilities, activities, and services provided to enhance customer experiences. Furthermore, it underscores the role of human resources in improving the quality of the total tourism product through training and innovation. The document also references various academic sources related to sustainable tourism management and marketing.