Analyzing Marketing and Promotion Strategies in Travel & Tourism

This essay discusses marketing strategies in the travel and tourism sector, highlighting the evolution from early travel motivations to modern promotional techniques. It examines the roles of advertising and public relations in enhancing sales, market presence, and organizational image. The essay also covers sales promotion, including incentives and offers, and personal selling as methods to attract customers and maintain competitiveness. Early tourism began with nomads seeking food and shelter, evolving through historical periods like Europeans visiting pyramids, underscoring the continuous development of tourism and marketing strategies.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012). Early tourism started with Nomads who
travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and
gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).
1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
MARKETING IN TRAVEL AND TOURISM
Advertisement and Public Relation
Objectives of advertisement, it increases the
sales turnover and they maintain the market
which they are already in and with that they
explore the new market, it controls the
prices of the service, it creates the
background of the organization good and it
can reduce the burden of the job, the
consumers are the driving force of any of the
organization, society will up lift the standers
of the society.
Objectives of public relation is to make the image in
the public so that they can have no issues about the
organization, media relation is the core process of the
public relations, it helps to come in touch with the
people and the organization has to build the positive
image in the media so that it can be in the image of
people
Sales promotion used to promote
the service and it includes
schemes and incentives and the
offers so that the costumers can
be attracted to the tours and
travels. Personal selling is that
kind of promotion which is been
done by personally meeting to the
services of the travels.
Objectives of the sales promotion
is to introduce the new services
to the consumer, and to make the
customer attract with the people,
and make the existing customers
to use the services more and it
help the tours and travels to
remain in competitive market.