Contemporary Issues in Travel & Tourism: Thomas Cook Niche Market

This report provides an analysis of a niche tourism market relevant to Thomas Cook Enterprise, focusing on the eco-tourism niche, including activities like bird watching and whale watching, highlighting the increasing popularity of niche markets due to affordable packages and their ability to attract tourists to less visited areas. It discusses how companies are leveraging niche markets to expand their product offerings, minimize climate effects, and increase revenue by offering adventure trips and catering to specific demographics, such as female travelers seeking thrilling and challenging experiences. The report also touches upon various types of niche markets, including charity and cultural tourism, and emphasizes the importance of understanding current market trends to maximize customer satisfaction and attract a larger tourist base.

Analysis of one niche tourism market for Thomas Cook Enterprise
Niche tourism market means a specific target segment which has well
defined market which can be tailored to the wants of consumer. Niche
means small. This does not mean that being in small number cannot
achieve large number of tourists. This market is useful for expansion
of product, minimising climate effects and helps in garnering more
customers to less visited areas.
Thomas Cook company highlights presence of niche market
have been applied to bird watching. The country must have a wildlife
reserve. As such, eco-tourism niche market is picked and implemented
by it. It includes watching whale watching and tourists view the flora
and fauna of the country.
The niche market of tourism is gaining lot of popularity among the tourists. It gaining popularity because
company in order to attract large number of tourist in small groups are providing good packages to
customers at relatively low prices. With such effective offer, tourists get attracted to the company's offer at
low prices. As the cost of holiday packages are low, people get attracted towards it in effective manner. This
helps company to maximise lots revenue by gaining more consumers.
Niche tourism market is the first choice of the company by developing short destination at low
prices and attracting more of customers. The change in tourism sector drives for attempting and applying
niche tourism as this is increasing the revenue for the firm. Tourist are planning their holiday according to
the packages provided by the tour operators which maximises customer satisfaction. The price of package
intends and lure more customers while planning their holiday destination.
Types of niche market are:
 Charity tourism market in the country or charity
programmes which are available for foreign
tourists.
 Cultural market country must also have cultural
heritage to attract tourists. Country must hold
national festival.
 Country must also have a golf course for playing
golf. These attractions should be made available
in the country to the foreign tourists.
Niche tourism is providing current market trends in tourists
attraction. They offer active and adventure trips to tourist as
it is trending in most of the countries. It includes swimming
with whale sharks by people discover thrill and adventure in
their life. They enjoy the thrill in it. As such companies are
developing the packages of adventure trips so that it can
garner more tourists which provides them income from their
satisfaction. Today, statistics show that 80 % of travel
decisions are planned and made by women. Women are
leading the way and travel industry is taking notice of their
interest. As such, female are ready for challenging the raw
experiences and look to explore thrill. Female travels on
their own in search of the challenges. As a result, companies
make packages according to need of the women who solely
travels to their favourite destinations to spend quality time.