Unit 5 Marketing in Travel & Tourism: Thomson Promotion Campaign

This report explores marketing principles within the travel and tourism sector, focusing on a promotion campaign for Thomson. It discusses advertising techniques for promoting products and services, emphasizing building customer relationships. The report highlights the importance of strong client relationships and satisfying customer needs. It also touches upon sales promotion and personal selling as tools to attract customers, along with various promotional channels like face-to-face interactions, campaigns, and online marketing. The study concludes that a well-designed promotional campaign is crucial for attracting customers, referencing Thomson's holiday tour package promotions for Spain and Turkey.

In the early age,
cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century Christopher Columbus
sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of tourism industry(Cave and
Brown 2012).Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is
to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era
Marketing in Travel and Tourism
(Promotion Campaign for Thomson)
Introduction
Advertisement is a technique which assist firm
in promoting different products and services in
the market. Thomson tour operator company
will be maintaining and build relationship with
present and new customers and also gain
attention of ideal buyers towards respective
commodities and services.
Basic principle of advertising and
public relation
Every organization should make strong relationship with
their clients in the market place. The aim of marketing is
to sell various types of products and services to their
desired customers and also satisfy them in effective
manner. Thomson tour operator firm use effective
method which help in attracting large number of
customers from different places. Promotional campaign
will have conducted on those locations where buyers
normally come for purchasing different company services
and products. The campaign assists in attracting domestic
as well as international buyers and try to fulfil their
demand and needs. They also promote this campaign for
reaching the target customers and also complete their
desired demand and services. The major function of
Thomson company is to develop strong relationship with
potential buyers who were easily gain attention in better
manner.
For adopting these effective tool there are large
number of customers are attracted towards
different types of products and services. Personal
selling refers to the communicating with desired
consumers and also promote door to door
marketing with selling of goods and services. It is
one of the leading part of firm’s promotional mix
and advertising, public relation and sales
promotion are the major sections of marketing.
Sales promotion is a process which help company
in attracting more customers at different places.
There are various sources which assist in
promoting different services and products such as
face to face, campaign, internet marketing,
advertisement, television, radio and many other.
Public relation refers to the influence those people who
mainly interested to purchase desired products and
services. On the other side, advertising is assistive for
attracting long distance people and gives information
regarding particular product and services. This will
include radio, television, online marketing, internet and
some other sources. They use effective techniques and
methods for promoting various types of commodities.
Sales promotion and personal selling
Promotional campaign is designed for
attracting large number of customers in the
market. Thomson firm also design promotional
campaign where they are promoting holiday tour
package of Spain and turkey. Campaign will have
planned by using social media marketing. An
organization will use social media for attaining
maximum number of buyers at different places.
This is one of the leading technique which is used
by every firm in these days. There are many other
tools which assist in promoting different
destination such as Facebook, WhatsApp and
Instagram. Cited firm will adopt these
promotional activities for enhancing growth and
success of business.
Conclusion