BTEC HND Travel and Tourism: Marketing Promotional Campaign Analysis

This report examines marketing strategies within the travel and tourism sector, emphasizing the development and analysis of integrated promotional campaigns. It begins with an overview of the historical evolution of tourism, highlighting the transition from early travel practices to modern business travel. The core of the report focuses on the application of the promotional mix, illustrating its role in creating effective marketing campaigns. A case study of Thomas Cook's promotional efforts for their 2016 summer events in Egypt and Morocco is used to demonstrate how businesses should target their market. It emphasizes the need for appropriate market research and the use of effective advertising to build consumer relationships. Furthermore, the report discusses the importance of collaboration and integration within the marketing effort to achieve optimal results. The report concludes by underscoring the significance of understanding the target market, crafting clear messages, and fostering collaboration to enhance the effectiveness of marketing campaigns within the travel and tourism industry.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
Marketing in Travel and Tourism
An integrated promotional campaign for a travel and tourism business or destination
Here, coordinated special battle has been created by the administration of Thomas Cook with respect to advance the mid year 2016 occasions in
Egypt and Morocco. Business is required to give appropriate learning with respect to the objective market while propelling the limited time
crusade. Along these lines, such instrument firms to offer appropriate data to the objective showcasing respect to fulfill the requirements of
shoppers. Further, in the wake of making the assessment of the objective market, Thomas Cook is required to attempt powerful direct of
publicizing keeping in mind the end goal to make best association with buyers and pull in target gathering of people.
In addition, subsequent to building up the incorporated arrangement it is fundamental
for business to look upon the limited time crusade so that traveler's necessities can be
satisfied. Further there is necessity for the business to include fitting substance as for
insight with respect to visit bundles so understanding can be produced. It is essential
that message have reasonable organization so that more prominent respectability is
guaranteed. Toward the end, collaboration is required keeping in mind the end goal to
create reconciliation among showcasing effort with the goal that best outcomes can be
accomplished. Through doing work in coordination it helps in creating qualities and
defeat shortcomings so best outcomes can be accomplished.
Limited time blend includes certain
components that goes about as a guide in
making advancement item and
administrations in a powerful way. This is
keeping in mind the end goal to mindful
individuals with respect to items and
administrations. This pulls in the staff to a
more noteworthy degree.
Tourism is esteemed to incorporate
any action concerned with the
impermanent here and now
development of individuals to goals
outside the spots where they typically
live and work, and their exercises amid
the stay at these goals