HND Travel & Tourism: Marketing - Integrated Promotional Campaign

This report focuses on marketing within the travel and tourism industry, specifically analyzing an integrated promotional campaign. It highlights the importance of marketing strategies in promoting travel products and attracting customers, using Thomas Cook's summer 2018 campaign for Egypt and Morocco as an example. The report suggests utilizing an integrated promotional mix, combining online and offline marketing channels such as social media, radio, billboards, and travel magazines. It also emphasizes the use of sales promotion techniques like offers and discounts to boost sales and attract a wider customer base. The conclusion underscores the necessity of effective campaigning for achieving industry goals and meeting tourist demands.

Marketing in Travel and Tourism
Integrated Promotional Campaign
INTRODUCTION
Marketing is promoting the product of the company to
maintain good no. of sales in the organization contributing
in firm growth. The marketing involves various strategies
to successfully spreading awareness about the product and
the attracting the perspective customers for the
organization.
In order to spread awareness regarding new tour package, Thomas
Cook is launching summer 2018 promotional campaign for holidays
to Egypt and Morocco. For this integrated promotional mix can be
used by Thomas Cook. This will assist company to use both online
and offline marketing networks in order to promote new services. In
this way, company can make advertisement of the new tour package
with the help of internet marketing campaign by social media, engine
optimization etc. Company can also make e-brochures and can
publish them on their official websites.
For example, on group booking for summer
2018 holiday campaign before the end of
march 2018, company may give 3% discount
and some complimentary services.
Promotional campaign
Advertisement of the different services can
also be done on radio, billboards, newspapers,
televisions, travel magazines etc. Use of the
social networks like twitter and Facebook can
be made for the purpose of promotion. In
order to increase the sales, company can make
use of various sales promotion techniques like
offers, discounts etc. which will help in
attracting many customers. As par above poster it can be summarized that
campaigning is very much indispensable for
attaining the goals and objectives of overall
industry by fulfilling the demands of different
tourist.
CONCLUSION