This report examines marketing strategies within the travel and tourism sector, specifically focusing on the integration of the promotional mix. It references Thomas Cook and their promotional efforts, particularly highlighting campaigns for tours in Egypt and Morocco. The analysis includes both offline methods, such as print media and sales promotions, and online strategies, including website and social media presence. The report emphasizes the importance of a well-integrated promotional campaign in raising awareness and attracting customers, ultimately aiming to enhance the success of travel packages and tours. The student has provided this document to Desklib, a platform which provides all the necessary AI based study tools for students.