Evaluating Promotional Mix Strategies for Travel and Tourism

This report examines marketing strategies within the travel and tourism sector, specifically focusing on the integration of the promotional mix. It references Thomas Cook and their promotional efforts, particularly highlighting campaigns for tours in Egypt and Morocco. The analysis includes both offline methods, such as print media and sales promotions, and online strategies, including website and social media presence. The report emphasizes the importance of a well-integrated promotional campaign in raising awareness and attracting customers, ultimately aiming to enhance the success of travel packages and tours. The student has provided this document to Desklib, a platform which provides all the necessary AI based study tools for students.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012). Early tourism started with Nomads who
travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and
gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).
1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
Marketing in Travel and Tourism
(Effective Integration of Promotional mix for Thomas Cook)
Introduction
This poster is based on the Thomas
Cook and they are promoting their
tours in to those markets where
from they can generate more
customers and visitors.
Offline method
Thomas cook use the integrated
promotional campaign
marketing mix program, this
helps to provide awareness
about this new tour package
summer 2018 in Egypt and
Morocco. Company has
provided valuable services with
the help of various websites
include online and offline.
Ways to Make It Effective
Various sites has been used by
company such as television,
radio, magazine etc,. They also
use various sales promotional
tools like discount and
premium offer. Company can
provide discounting offer by 10
% if customer purchase tickets
on or before 31 march 2018.
Conclusion
Promotional campaign is
essential for the company to
make a better change in the
number of customers by
which they can make a
successful trip and tour for
Egypt.
Uses of integrated marketing mix
Online Method
Cited company has promoted and advertise their tour
packages with help of official websites, internet and social
sites. They establish beautiful postures relate to this holiday
package in their official websites, this attracts large number
of customers are interested to travel in this places.
They are using off line methods to promote their
tours, different options are available in print
media by which they can promote these tours by
using these mediums.