Integrating Promotional Mix for Marketing in Travel and Tourism

This essay explores marketing strategies within the travel and tourism sector, emphasizing the effective integration of the promotional mix. It examines historical context, noting how early travel was influenced by cultural factors and basic needs. The essay then transitions to discussing modern marketing techniques, particularly focusing on Thomas Cook's strategies, including both offline methods like newspaper advertisements and brochures, and online methods such as website sponsorships and social media campaigns. The analysis highlights the importance of targeting the correct audience and utilizing integrated promotional mixes to attract travelers and increase profitability, suggesting tactics like virtual reality quizzes and sales promotions to engage potential customers and boost sales. The study concludes that Thomas Cook can exploit various options to reach a large audience by creating effective and attractive promotional campaigns.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012). Early tourism started with Nomads who
travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and
gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).
1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
Marketing in Travel and Tourism
(Effective Integration of Promotional mix for Thomas Cook)
Introduction
An integrated promotional mix is a good way
of spreading awareness and attract large
number of travelers towards the services
provided by Thomas Cook.
Integrated promotional mix would help
enterprise in insuring that they are capable of
targeting the correct people and market
factors
Offline method
Some of the processes of integrated
promotional mix are listed below:
 Knowing the target audience
 Developing a situation analysis
 Formulating marketing
communication aims and objectives
 Creating a budget for the corporation
 Using some strategies and tactics
Ways to Make It Effective
For making it more attractive or
effectual for getting support of large
number of consumer’s company can
design different online events like virtual
reality quiz. The winner of this quiz will
get a free ticket of vising Egypt and
Morocco virtually. People are required
to give answers of some questions and
they can also win promotional codes,
gifts, etc. Such a campaign should have
only one motto that is to attract more
and more travelers. Additionally, use of
effective sales promotion would let the
Thomas Cook involved in more
customers and propel them for taking
vacations with the provided tour
packages.
Conclusion
By examining this, it can be
concluded that Thomas Cook have
different options of exploiting and
reaching large inhabitants without
facing any trouble. They can earn
large sum of money by attracting
more and more passengers by
creating effective promotional
campaigns.
Process
Online Method
Thomas Cook requires to use virtual advertisement
options. They can do advertisement by taking help of
website sponsorship, social media like Face book,
YouTube, mobile applications, etc.
Thomas Cook would need to do advertisement via
newspapers and magazines. They can also take use of
brochures and personal selling in order to make loyal
relationship with people and the corporation. It also assists in
gaining more profits by increasing their sales. Thomas Cook
would need to do advertisement via newspapers and
magazines. They can also take use of brochures and personal
selling in order to make loyal relationship with people and the
corporation. It also assists in gaining more profits by
increasing their sales.