Integrating Promotional Mix for Marketing in Travel and Tourism
VerifiedAdded on 2023/03/24
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Essay
AI Summary
This essay explores marketing strategies within the travel and tourism sector, emphasizing the effective integration of the promotional mix. It examines historical context, noting how early travel was influenced by cultural factors and basic needs. The essay then transitions to discussing modern marketing techniques, particularly focusing on Thomas Cook's strategies, including both offline methods like newspaper advertisements and brochures, and online methods such as website sponsorships and social media campaigns. The analysis highlights the importance of targeting the correct audience and utilizing integrated promotional mixes to attract travelers and increase profitability, suggesting tactics like virtual reality quizzes and sales promotions to engage potential customers and boost sales. The study concludes that Thomas Cook can exploit various options to reach a large audience by creating effective and attractive promotional campaigns.
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