Report: Contemporary Travel and Tourism Industry - HND Module

This report provides a comprehensive overview of the contemporary travel and tourism industry, exploring its historical development, key elements, and the factors influencing tourist behavior. It delves into the impact of various factors on decision-making processes and examines models of motivation. The report highlights emerging trends such as solo travel, destination popularity through social media, cruise and adventurous travelling and analyzes their significance. It also addresses factors affecting global destinations, including natural disasters, terrorism, health warnings, religion, and social factors, along with their impact on destination popularity. The report is based on the HND International Travel and Tourism Management module and is a student submission.

The Contemporary Travel and
Tourism Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1 .................................................................................................................................................1
P1Historical development in the travel and tourism industry .....................................................1
P2 Different elements of travel and tourism industry..................................................................1
M1 Role of elements in travel and tourism .................................................................................1
D1 Interrelationship between elements .......................................................................................1
LO2..................................................................................................................................................1
P3 Factors that affect tourism behaviour.....................................................................................1
Covered in ppt.............................................................................................................................1
M2 Impact of factors on the decision making process ..............................................................1
D2 Link between tourist behaviour .............................................................................................1
P4 Models of motivation and their influence on decision making process.................................1
LO3..................................................................................................................................................2
P5 Trends that are emerging and recent in tourism industry.......................................................2
M3 Significance of the emerging trends .....................................................................................2
LO4..................................................................................................................................................2
P6 Factors affecting range of global destinations .......................................................................2
M4 Factors affecting destination and importance to popularity .................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
Travel and tourism industry is providing pleasure and comfort to the people who have
interest in travelling and also provide accommodation facilities to the consumers. Different tour
operators are providing different services to the customers (Radojevic, Stanisic and Stanic,
2015). There are many factors that affect the consumer's preference while selecting a tour
package for the particular place. It includes various facilities such as transportation services,
organizing activities that will providing entertainment, events for traveller so that they will not
feel bored while travelling.
Report will include historical development in travel and tourism industry and different
elements of it that are related to other tourism experience. It will also include factors that
influence tourism behaviour (Hsu and et. al., 2016). Furthermore, it will include recent and
emerging patterns and trends that will highlight significance of development of the industry.
Lastly, it includes factors that will affect global destination.
LO1
P1Historical development in the travel and tourism industry
Covered in ppt
P2 Different elements of travel and tourism industry
Covered in ppt
M1 Role of elements in travel and tourism
Covered in ppt
D1 Interrelationship between elements
Covered in ppt
LO2
P3 Factors that affect tourism behaviour
Covered in ppt
M2 Impact of factors on the decision making process
Covered in ppt
D2 Link between tourist behaviour
Covered in ppt
P4 Models of motivation and their influence on decision making process
Covered in ppt
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LO3
P5 Trends that are emerging and recent in tourism industry
Travelling solo:- It is trending nowadays that solo travelling plays an important part in the
global industry (Richards, 2015). Visitors like to travel solo so that there will be no interference
of any other people. It is running at the fastest speed that some travel agency are opened
specially for solo travel.
Destinations are becoming spotlight:- Through social media destination can be decided as
people went and then they post their photos that will attract other people to visit that place so this
is also an emerging trend that is going on at present (Pan, Santos and Kim, 2017).
Cruise travelling:- It is also an important part of the trend that will provide good experience to
visitors. It is an ongoing trend that will be more popular at present that will be more beneficial
for the visitor.
Adventurous travelling:- Most of the visitors want to travel at the places that are adventurous
and helps in attracting more customers towards the company (Kavaratzis, 2017). This is the
ongoing trend as most of the visitors are preferring to travel at adventurous places.
M3 Significance of the emerging trends
These trends are more popular nowadays that will attract visitors to visit places from
different location of the country. There significance is to involving into the market trends that are
available for the future course of action. It is important that various aspect are running in the
minds of the visitors that will help in creating different significance that will be useful for the
future (Lee, Hampton and Jeyacheya, 2015). If visitors are satisfied then they will be coming
again and again so that it will be providing different categories that will be beneficial for the
future.
LO4
P6 Factors affecting range of global destinations
Natural disasters:- These factors will affect travel and tourism industry at international level
that will have an impact on the business. Due to natural calamity such as flood, landslide will
disturb the environment and will have an impact on the tourist as they are not going and travel
agent business will be affected by it (Altin and et. al., 2018). There are lack of visitors who are
not coming to visit the place due environmental disturbance. This will affect the functioning of
travel and tourism industry.
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Terrorism:- It is most common factor that will affect functioning of the tourism industry. As
terrorism is common nowadays in the visitors places. Proper security of the visitors is the prime
responsibility of the travel agent so that it will not affect the visitors (Tan and et. al., 2017). Due
to terror attack they have to be more safe with them so that it will help in bringing more
customers.
Health warnings:- This is another factor that will affect visitors who are going to visit global
destination. So, while entering into the global destination it is necessary to take proper
precautions so that it will protect from becoming sick (Tsang, Lee and Qu, 2015). Sometimes, if
country is suffering from some disease then there are restrictions to visit places in that country
that will affect business.
Religion:- It is also an important factor that will affect religion that will caused during various
factors that will be more beneficial for the company. It is important to note that there are very
factors that will be affect the various aspects of the company. If there are so many factors that be
more beneficial for gaining many perspectives of the company (Law and et. al., 2015). There are
many ways that will be more beneficial that will have an impact on the company's operation.
Social factors:- This is the important factor that will be more effected as different people are
coming from different culture so there beliefs and customs are different. There are many factors
that will have an impact on the various factors that will be more beneficial for the future. As they
are providing various factors that will be more included into the global destination (Radojevic,
Stanisic and Stanic, 2017). There are many ways that will be more beneficial for the success of
the company
M4 Factors affecting destination and importance to popularity
These factors are playing very important role in utilizing the various factors that will be
more popular in providing global destination to the visitors (Edwards and et. al., 2017). As they
are affected by the level of factors that will be more involved in various sectors that are covering
different destination that will be creating to assess the importance of destination popularity. \
CONCLUSION
As per the above study it can be stated that travel and tourism is the biggest sector that is
running its operation in various aspects by providing different facilities such as
accommodation,transportation etc. There are different elements that will play a important part in
providing various aspect of the company. These elements will help in providing various aspect
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that will cater to satisfy the visitor. Different factors that will be more beneficial for the purpose
of measuring tourist behaviour regrading services provided by the tourism sector.
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REFERENCES
Books and Journal
Altin, M. and et. al., 2018. Performance measurement and management research in the
hospitality and tourism industry. International Journal of Contemporary Hospitality
Management.30(2). pp.1172-1189.
Edwards, D. and et. al., 2017. Ambassadors of knowledge sharing: Co-produced travel
information through tourist-local social media exchange. International Journal of
Contemporary Hospitality Management.29(2).pp.690-708.
Fennell, D.A., 2015. Ethics in tourism. In Education for sustainability in tourism (pp. 45-57).
Springer, Berlin, Heidelberg.
Hsu, A.Y.C. And et. al., 2016. In-destination tour products and the disrupted tourism industry:
progress and prospects. Information Technology & Tourism.16(4). pp.413-433.
Kavaratzis, M., 2017. The participatory place branding process for tourism: linking visitors and
residents through the city brand. In Tourism in the City (pp. 93-107). Springer, Cham.
Law, R. and et. al., 2015. Distribution channel in hospitality and tourism: revisiting
disintermediation from the perspectives of hotels and travel agencies. International Journal
of Contemporary Hospitality Management. 27(3).pp.431-452.
Lee, D., Hampton, M. and Jeyacheya, J., 2015. The political economy of precarious work in the
tourism industry in small island developing states. Review of International Political
Economy. 22(1).pp.194-223.
Pan, S., Santos, C. and Kim, S., 2017. Promoting tourism, projecting power: The role of
television commercials. Journal of Travel & Tourism Marketing.34(2).pp.192-208.
Radojevic, T., Stanisic, N. and Stanic, N., 2015. Ensuring positive feedback: Factors that
influence customer satisfaction in the contemporary hospitality industry. Tourism
Management. 51.pp.13-21.
Radojevic, T., Stanisic, N. and Stanic, N., 2017. Inside the rating scores: a multilevel analysis of
the factors influencing customer satisfaction in the hotel industry. Cornell Hospitality
Quarterly. 58(2).pp.134-164.
Richards, G., 2015. The new global nomads: Youth travel in a globalizing world. Tourism
Recreation Research. 40(3). pp.340-352.
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Tan, S.H. And et. al., 2017. The impact of the dimensions of environmental performance on
firm performance in travel and tourism industry. Journal of environmental
management.203.pp.603-611.
Tsang, N.K., Lee, L.Y.S. and Qu, H., 2015. Service quality research on China’s hospitality and
tourism industry. International Journal of Contemporary Hospitality
Management.27(3).pp.473-497.
Wu, C.H. And et. al., 2016. An online niche-market tour identification system for the travel and
tourism industry. Internet research.26(1). pp.167-185.
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