Tourist Destinations Analysis: Comparing UK and Overseas Locations

This report provides a comprehensive analysis of tourist destinations, focusing on a comparison between London (UK) and Paris (overseas). It begins by identifying and analyzing the leading destinations, examining visitor profiles, numbers, and revenue generated. The report then explores present and future trends in these destinations, using historical data to project growth. A detailed examination of cultural, social, and physical features of both London and Paris follows, highlighting similarities and differences. The report further analyzes issues influencing the popularity of UK destinations and discusses strategies for the UK to enhance its appeal, with an emphasis on responsible tourism. The report utilizes tables and data to support its findings and concludes with a summary of the key insights.

Tourists Destinations
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Table of Contents
Introduction..........................................................................................................................................3
TASK 1.................................................................................................................................................3
A. Identifying and analyzing world's leading destination with the chosen UK destination in terms
of visitors profile, numbers and revenue generated.........................................................................3
B. Analyzing present and future trends of leading destination places...........................................4
TASK 2.................................................................................................................................................5
A. Identifying the cultural, social and physical features of UK destination and overseas
destination........................................................................................................................................5
B. Comparing and contrasting the cultural, physical and social features of UK and another
chosen destination............................................................................................................................8
TASK 3...............................................................................................................................................11
TASK 4...............................................................................................................................................11
A. Analyzing three issues that may have high level of influence on the popularity of UK
destination and comparing it with the overseas aspects.................................................................11
B. Critical discussion of the ways through UK can appeal an a destination by placing emphasis
on ''Responsible Tourism''..............................................................................................................11
CONCLUSION .................................................................................................................................12
References..........................................................................................................................................13
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INTRODUCTION
Tourists destinations consists of the city, town or country which attracts large number of
people to visit such places. Moreover, inherent or exhibited natural or cultural values, historical
aspects, natural beauties or sceneries, adventures, leisures etc. attracts people to visit different
destinations of the world. In the preset era, people prefer to visit the attractions of different nations
on the basis of their interests. Thus, now travel companies, hotel and other sector offers memorable
travelling experience to the visitors. In this regard, the income, interest and desire is one of the main
factors which have high level of influence on the selection of tourists destination to the large extent.
The present report is based on city destination which will compare UK destination with the overseas
one. Besides this, it depicts the growth trend of both the destinations by making assessment of their
past aspects in terms of number of visitors, revenue generated etc. Further, it will also shed light on
the cultural, social and physical features which affects the growth of UK destination.
TASK 1
A. Identifying and analyzing world's leading destination with the chosen UK destination in terms of
visitors profile, numbers and revenue generated
In the present scenario, tourist industry is keep growing with the changes in the taste and
preferences of the people. Now, people place more emphasis on visiting the attractive points of the
world rather than saving more. Hence, changes which take place in such trends has also provided
more benefit to the several industries such as hospitality, transportation, restaurants, shopping and
entertainment etc. Besides this, tourists development makes remarkable contribution in the
economic growth and well-being (Swarbrooke and Page, 2012). It is one of the main factor due to
which government also places more emphasis on the promotion of their country and cities with the
aim to attract more people.
In UK, London is selected as a tourists destination place which have several points of
attractions such as London eye, British and other Museums, National gallery, churches etc. All these
centres or places closely influence the visitors to come and see the attractive creativity of it.
Whereas, in overseas Paris is the most beautiful destination having The Eiffel tower, Museums,
Sainte Chapelle etc. In this, the comparison of the London and Paris as a destination place are
enumerated below:
Differential basis London Paris
Visitors profile In the year of 2013, 16.8 Paris welcomed approximately
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million international visitors
visited this city.
15.6 million people during the
period of 2013.
Historic visitor numbers 16.78 million people 15.6 million people
Key tourist generator
companies
London France
Famous tourist spot Buckingham palace, green park,
St. James park, London tower,
London Eye, Museums,
churches etc.
Eiffel Tower, Notre Dame
Cathedral, Louvre museum,
Champs Elysees, cruise on the
Seine, palace of Versailles etc.
Growth trend City is continuously growing
as a tourist destination place in
terms of 13.6%.
As compared to London,
growth rate of Paris is slow.
B. Analyzing present and future trends of leading destination places
Future growth trends can easily be assessed with the help of historical data and information.
In this, by making comparison the facts and figures preferences of the visitors toward London and
Paris can be easily assessed (Alegre and Garau, 2010).
Number of visitors who visited London during the period of 2008-2013 are enumerated below:
Particul
ars / year
2008 2009 2010 2011 2012 2013
People visited (in millions)
Overseas 14.75 14.21 14.71 15.29 15.46 16.78
Domestic 11.02 10.65 11.37 11.09 12.15 12.31
Total
visits
25.77 24.86 26.08 26.38 27.61 29.09
Total value of England and London visitors are as under:
Particulars London England (Total)
Values (in billion)
Overseas 11.26 18.4
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Domestic 2.79 18.71
Tourism day trips 9.22 46.02
The above mentioned table presents that the number of visitors are continuously increasing.
In 2008, 14.75 million overseas people visited London, whereas such numeric figure reached on
16.78 in the year of 2013 (The forecast for tourism in london, n.d.). Whereas, numeric facts and
figures shows fluctuating trend in the domestic people who visited London during the period of
2008-2013. Nevertheless, the number of domestic visitors also inclined from 11.02 to 12.31
(Claveria and Poluzzi, 2016). On the basis of this aspect, it can be said that overseas people visited
London more as compared to the domestic level. By analyzing all the above mentioned facts and
figures, it has been assessed that the graph of overseas visitor will move on the upward direction. In
addition to this, UK government needs to place emphasis on the creativity and promotional aspects
which will result into the increasing number of domestic visitors. Hence, by promoting London as a
tourist destination place UK will enjoy more benefits in terms of revenue and high economic
development.
Number of people visited Paris
Year People (in millions)
2013 15.6
2012 15.1
2011 14.8
From this table, it has been analyzed that the people visited Paris are continuously
increasing. Nevertheless, the growth which takes place in the number of people visited is very
slow. This aspect clearly reflects that now tourists prefer more to visit the places of London rather
than Paris. Thus, France government needs to undertake several effective measures for increasing
the trend to the significant level.
TASK 2
A. Identifying the cultural, social and physical features of UK destination and overseas destination
There are several aspects such as cultural, social and physical features which have impact
on the decision making of the visitors. Country can promote their city by highlighting the cultural
and social features. Through this, respective country can appeal to the existing and potential
tourists to visit London (Ringer, 2013). Moreover, interest level vary from individual to individual.
For instance: young people want to go at adventurous places, whereas old and middle age group
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people like to visit the historical places such as Museums, churches etc. In this regard, cultural,
social and physical aspect of London are described below:
Cultural aspects:
 There are several museums and art galleries are situated in London which exhibits the
wealth of fantastic arts and precious natural objects. Along with this, there are several
museums which are free to enter. In this, British, London Transport as well as Victoria and
Albert Museums are the centre of attractions. Besides this, National portrait gallery of
London also provides deeper insight about the stories in relation to the images and paintings.
 In London, St. Paul's Cathedral and other churches are also the main places which attract
more tourists. Hence, such religious places also help in promoting tourism to the significant
level.
 London is also famous for the beautiful houses and palaces namely Hampton Court,
Buckingham palace etc (Wilks, Stephen and Moore, 2013).
 In addition to this, Tower of London, Bis Ben, Houses of parliament attracts more tourists
who have desire to get information about the historical aspects.
 London city of UK is also famous for the live classical and other music shows which are
organized by them.
(Source: Cultural Destinations in London, 2016)
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Illustration 1: Historical Palaces

Social aspects:
 People who live in London are very friendly in nature and prefers to help the tourist who
come to visit there. Hence, friendly and helping behavior of UK citizens attract more
tourists.
 Trendy and fashionable living standard of London citizen also influencer overseas visitors
to select London as a destination for vacations (Pearce, 2013).
 Authorities of London has also made effective arrangements which may result into less
issues.
 Further, UK government also places emphasis on promoting more tourism by organizing
the campaigns.
Physical aspects:
 Amazing cinema house such as Price Charles Cinema etc. are situated in London which
offers amazing watching experience to the tourists (Pan and et.al., 2011).
 Besides this, luxurious hotels are available in London which offers high level of comfort
and leisure to the people.
 Historical monuments, churches and palaces plays a vital role in attracting tourists both
domestic and overseas.
 Green park is one of the Royal garden of London which also creates distinct identity of
London in the mind of visitors (Difference between London and Paris, 2016).
Cinemas
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(Source: Cultural Destinations in London, 2016)
Hence, all the above mentioned features appeal to both domestic and overseas tourists to
visit the places of London.
B. Comparing and contrasting the cultural, physical and social features of UK and another chosen
destination
By making assessment of the social, cultural and physical aspects there has been several
similarities and dissimilarities identified between London and Paris are as follows:
Similarities:
 Historical museums, monuments, churches and amazing parks are situated in both the cities
of UK and France.
 Luxurious hotels are available in both London and Paris which offers commendable stay and
dinning services to the visitors (Chapman and Light, 2016).
 Along with this, governments of both UK and France places more emphasis on promoting
tourism within the country. This in turn, helps in making contribution in the growth and
development of respective economy.
 Living standard or lifestyle of the people of both the cities are more trendy. This aspect
attracts youth to visit London and Paris as tourists destination place (Cultural Destinations
in London, 2016).
Dissimilarities:
 Shopping centres of London offers highly unique products or services to the visitors at
affordable prices as compared to Paris.
 From the point of view of sports, London having 131 clubs, whereas in Paris there are only
15 across the city. Due to this, football players prefer to visit London as compared to Paris.
 Besides this, monuments of London are more popular in comparison to Paris. Big Ben
which is of only 314 Ft. is recognized as a top places in against to the Eiffel tower of Paris
whose height is 1062 ft. This aspect clearly reflects that size is not everything (Hultman,
Skarmeas and Robson, 2016).
 Along with this, London Eye of London is top most attractive place which offers amazing
experience to the visitors as compared to Paris.
 By taking into account the growth of Travel and Tourism sector Mc Donald has 190 stores
in London. In contrast to this, only 66 stores are opened by Mc Donald in Paris. This aspect
reflects that standard of living of the people of London is more high (Pike, 2016).
Hence, the below mentioned chart clearly presents that in some aspects London is better,
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whereas in other pairs is good. Moreover, 37 bridges are built in Paris in contrast to London which
having 15 bridges. Along with this, 300 metro stations are available in Paris which are greater than
London. Thus, on the basis of some aspects London is highly differs from Paris.
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(Source: Difference between London and Paris, 2016 )
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TASK 3
Enclosed in power point presentation.
TASK 4
A. Analyzing three issues that may have high level of influence on the popularity of UK destination
and comparing it with the overseas aspects
Three are mainly three issues have been identified which closely affects the popularity
aspect of London in against to Paris are as follows: Availability of Runways: It is one of the main aspects upon that impacts the growth and
development aspect of the travel and tourism sector to the large extent (The forecast for
tourism in london, n.d.). Paris having wide availability of the airways as compared to
London. Hence, this issue may affect the quality of the services offered by London. Thus,
government of London needs to work on this aspect with the aim to promote more tourism
in London.
 Joyful experiences: There are 37 bridges are in Paris which offers opportunity to the visitors
to enjoy the views of cities from different centres (McLean, 2016). Moreover, large number
of visitors prefer to spend time on bridge at evening or night to get fresh airs and thereby
view city in more lightening. On the contrary to it, in London there are only 15 bridges
which affects the travel experience of the visitors to the great extent. Thus, council and
authorities needs to make focus on the development of bridges for giving speculator
experience to the visitors.
 Metro stations play crucial role in offering the high level of convenience to the tourists.
Availability of 300 stations in Paris attracts more tourists to visit here. This aspect has
impact on both domestic and overseas tourists. Moreover, in London only 270 stations
which are lesser than Paris (Tavakoli and Mura, 2015). In this regard, London needs to make
improvement in the transportation facilities which help them in attracting more tourists.
Hence, in order to promote London as a best city destination government authority needs to
take strategic move which will aid in the popularity of it. Thus, by mitigating all such issues
London is able to enjoy and held the position as a top destination place to the significant level.
B. Critical discussion of the ways through UK can appeal an a destination by placing emphasis on
''Responsible Tourism''
Responsible tourism may be defined as a approach which places more emphasis on the
management of tourist destination. This concept makes more focus on the maximization of
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economic, social and environmental benefits which offers remarkable experience to the visitors. It
also assists in minimizing the costs to destination. This approach requires that all the sectors which
are highly associated with the travel and tourism takes their own responsibilities and perform it in
the best possible manner for making tourists more sustainable (Le-Klähn and Hall, 2015).
Moreover, satisfaction and decision making aspect of the people are highly influenced by the
services of hotel, operators, local people, airlines, government etc.
In this regard, UK needs to undertake effective measures with the aim to build or sustain the
position of London as an attractive or top destination place. Moreover, in the travel and tourism
sector level of competition is continuously growing. In this context, local authorities of London
needs to place emphasis on improving the stay, dinning and other facilities (Xiang and Pan, 2011).
Besides this, UK also needs to conduct campaign to develop awareness among the local people in
relation to the importance of tourism. Along with this, UK government also needs to make emphasis
on the maintenance of ancient monuments, palaces and buildings etc. which are the centre of
attraction. Through this, UK is able to provides opportunity to more people to see the historical
places of London.
Further, to provide better experience to the visitors UK government needs to improve and
strengthen the transportation facility (Alegre and Sard, 2015). By this, London is become able to
offer the better travel experience to the visitors. UK can also promote sustainable tourism by taking
into consideration the increase which takes place in the number of visitors. Thus, all the above
mentioned aspects will provide high level of assistance to UK in attracting more visitors towards
London as a tourists destination place.
CONCLUSION
From the above report, it can be concluded that London and Paris is most attractive city
destination of UK and France. Attractive places, museums, churches and palaces etc. of London and
Paris offers memorable travelling experience to the visitors. It can be seen in the report that large
number of people prefer to visit London as a city destination rather than Paris. Thus, number of
visitors and revenue of London will incline in the near future more significantly. It can be stated that
the external aspects of London and Paris differs to some extent. Besides this, it can be revealed
from the report that London needs top make necessary improvement in their existing service level
for becoming a leading destination place. UK also needs to employ the concept of responsible
tourism which will make contribution in the growth and development of UK economy.
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