Report on the Contemporary Travel and Tourism Industry Trends

This report delves into the contemporary travel and tourism industry, providing a comprehensive overview of its development and key elements. It begins by outlining the milestones that have shaped the industry, such as the introduction of package holidays and commercial flights, and their impact on travel behavior. The report then explores the critical elements influencing the industry, including accessibility, weather conditions, historical and cultural factors, scenic attractions, accommodation, and safety. It highlights how these elements affect tourist satisfaction and how companies like Titan Travel can adapt to meet customer expectations. The report also touches on factors affecting tourism behavior, motivation models, and current trends, emphasizing the importance of understanding consumer preferences and providing tailored services. The conclusion underscores the industry's evolution and the need for businesses to prioritize customer satisfaction through employee training and a focus on service quality. The report uses a range of academic sources and journals to support its findings.

THE CONTEMPORARY
TRAVEL AND TOURISM
INDUSTRY

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1. Milestone of travel and tourism industry and their impact on industry...........................3
P2 Element of travel and tourism industry.............................................................................4
P3 explain the various factors to affects by tourism behaviour..............................................6
(Covered in PPT)....................................................................................................................6
P4 Describe the models of motivation and influence the consumer decision making process6
(Covered in PPT)....................................................................................................................6
P5 recent and current trends in the international travel and tourism firm..............................6
(Covered in PPT)....................................................................................................................6
P6. Factor affecting popularity of global destinations............................................................6
(Covered in PPT)....................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Tourism industry one of the leading and growing industry in the world. Tourism industry
contribute very major and important part in economy as it provide foreign currency in economy.
This study describe evolution of tourism industry, factor affecting tourism industry. Study also
put light on recent trend which force Titan Travel to changes its function so that it can meet
customer stratification. Magazine article present employee motivation need which contribute
improved performance. Titan Travel is one the best tour service provider in UK. It gives its
customised tour packages and standard tour packages.
MAIN BODY
P1. Milestone of travel and tourism industry and their impact on industry.
Western Europe urbanization largely contributed in growth and development of tour
industry as majority of people had to visit (tour) frequently to big cities for employment
opportunity occurred due to seasonal demand of labour, it created the culture of tour and
travelling. These labour had less leisure time remain but they also had family responsibility and
social life. Apart from it, they had to make time for spiritual activities and festival. In order to
full fill these need “holiday with pay Act” introduced in 1938. This Act encourage people to go
out of the station with family and friend to relax and enjoyment, without taking tension of
termination.
In 1952 Horizon Travel render The First Tour package to its customer because families
wanted to see battlefields of their brother and father died in First world war. These travel
packages were cheap and flexible in compare of traditional travelling tools, now people could
avail accommodation and food facility in packages, which was a tough task in new country as
people did not have sound Internet facility too (for searching hotel and restaurants). Package
culture contributed positively in tour industry, now people could take fast and tension free
decision to go other country (Bac, Bugnar and Mester, 2015).
A de Havilland Comet was the first jet flight flew form London to Johannesburg in 1952.
This was the first ever commercial flight that carried 36-44 passenger, before this flight, air plane
was made to carry good and material form one to another country. This commercial flight
designed specially for passenger only as it had greater leg room and spacious environment, Large
picture window views. These facilities brought big change in travelling experience, now people
could travel safely and with comfort. It also facilitated fast moving to traveller( because of
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speed). It enabled people to complete their refreshment break within weeks, before it peoples
had to spent “months” in travelling, because ship's speed was very bad that time (Buhalis and
Amaranggana, 2015).
Tourism Act 1969 incorporated to give financial assistance to establish Hotel, improve
existing extensions, which help people to establish more hotel. This Act focused to bring all the
tour and travelling service provider organisation at one place, where they made policy for
passengers interest and for organisation's interest like what minimum facility would be offer to
traveller by all hotels and restaurant. This Act gave benefit to customer as they was able to get
the best accommodation at best price (Mowforth and Munt, 2015).
Timeline of tourism development
1950 Reservation and booking facility stated
1954 First passenger boing was introduced
1969 Development of tourism Act
1970 The Holiday packages arranged
1985 The transport Act enacted
1996 Air passenger duty reduction
2007 Super ships come into existence
P2 Element of travel and tourism industry
Titan Travel must focus on improvisation of elements affecting tourism business
because it directly contributes to traveller satisfaction. If company fail in meet the customer
expectation, it can hurt it badly as tourism industry heavy depends on word of mouth , referrals.
A person look upon these factor as they affect the travelling cost, experience, facilities etc. for
instance poor accessibility can increase the transportation cost. Some important element are
given below:
Accessibility
Accessibility can be divided into to categories , first is, to enter in other country second
is acceptability in local. Airline, cruise, train, help in reaching to long destinations. Individual
want seamless accessibility in every travelling location. local Accessibility can be affected by
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transportation facility (car, bus), legal permission, nearness with hotel. Distance play curial role
as long distance increase the cost of travelling. Titan Travel can make agreements with airline,
ships company's so that its customer can benefit by receiving discount.. Hotel must open its
branches near to historical places and monuments, shopping centres so that customer's time and
money can be save (Buhalis and Amaranggana, 2015).
Pleasing weather
Individual who belong to temperate zone of earth prefer tropical climate zone to travel
on the other hand people live in tropical zone want to travel temperate zone because they want
better and Pleasing experience that they daily have. Most of the people go to sea beach and hilly
area to feel nice weather and sun shine (Sharpley and Telfer, 2015). Titan Travel establish it's
Big size hotel and resorts near to coastline. Adverse climate and weather can hurt tourist industry
because it creates hurdle in transportation service, food supply, Basic medical facilities, airline
and ship service, block smooth accessibility, electricity supply, infrastructure etc.
Historical and cultural factors
There is no doubt that individual made travelling decision to see famous monuments,
historical place, different culture, heritage sites etc. for instance traveller prefer to watch places
listed in UNSECO World Heritage site. These places consist speciality in culture , environment,
architecture feature , unique physical attraction. Like Angkor Wat, Cambodia come in first place
of this list as it worlds the largest religious monument, Great Barrier Reef, Australia attract
tourist because of attractive colour and shapes of reefs. Titan Travel hotel are available in all
famous and listed tourist places. To satisfy client's education and knowledge need, Hotel has
contract with tourist guide. These guide give all the required information about place, they also
suggest new place (Sharpley and Telfer, 2015).
Scenic attractions or geographical attraction
According to Ozturk, (2016) This factor mostly consider by adventure lover tourist.
Scenic attractions are waterfalls, deserts, mountains, lakes and forests etc. Himalayas is the first
choice who love mountain biking, rock climbing and trekking, where desert sailing, camel
riding, dune bashing activities are offer in middle east tourist places. Scenic factor directly effect
environment phenomenons. For instance tourist avoid tracking actives in cold days which
eventually lower the customer base of tourist industry temporarily. Government agencies give
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can interrupt in customer satisfaction by adventures activity as tour operator has to take
permission form government for risky activities.
Accommodation:
Accommodation include all the things and place by which a person fulfil his food and
sleeping need. Transportation and carting service share direct relation . For example if there
poor transportation available, Hotel can faces frequent issues in procure raw material for food.
Complex transportation increase the cost of accommodation.
Safety and security
Nobody can enjoy in insecure and life threatening situation and environment. Travel
agent, tour facilitator and government is responsible for security for their customer. Terrorist
attacks on tourism site and place also affect the inflow of foreigners (Pindzo and Radulovic,
2017) 1700 year old The Buddha statues was destructed in Afghanistan by ISIS. Civil war
condition adversarially affect transportation and accommodation facility by stop supply of
essential good and services.
P3 explain the various factors to affects by tourism behaviour
(Covered in PPT)
P4 Describe the models of motivation and influence the consumer decision making process
(Covered in PPT)
P5 recent and current trends in the international travel and tourism firm
(Covered in PPT)
P6. Factor affecting popularity of global destinations
(Covered in PPT)
CONCLUSION
From the above study it has been concluded that tourism industry totally changed with
time, now people are more conscious about their travelling experience. Every organisation who
is working in tour industry must put its effort in knowing their customer's interest and
preference than after facilitate service to them otherwise customer will not get total satisfaction
what is expected. This industry is so much depend on mouth of word marketing. Company can
improve its image in front of its customer only by treat them like king. To reach this objective
they must train their employee as Firm do not have tangible product, here customer judge tour
company on the basis of treatment and facility received by company.
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REFERENCES
Books and Journals
Bac, D. P., Bugnar, N. G. and Mester, L. E., 2015. Terrorism and its impacts on the tourism
industry. Revista Română de Geografie Politică. 17(1).pp.5-11.
Buhalis, D. and Amaranggana, A., 2015. Smart tourism destinations enhancing tourism
experience through personalisation of services. In Information and communication
technologies in tourism 2015 (pp. 377-389). Springer, Cham.
Einstein, A., Addams, J. and Roosevelt, E., 2016. Maslow's hierarchy of needs.
Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalisation and
new tourism in the third world. Routledge.
Ozturk, I., 2016. The relationships among tourism development, energy demand, and growth
factors in developed and developing countries. International Journal of Sustainable
Development & World Ecology. 23(2). pp.122-131.
Pindzo, R. and Radulovic, D., 2017. THE IMPACT OF THE GLOBALIZATION ON
TOURISM INDUSTRY. ORGANISATIONAL BEHAVIOR AND TYPES OF
LEADERSHIP STYLES AND STRATEGIES IN TERMS OF GLOBALIZATION. pp.66.
Ridderstaat, J. and et.al 2014. Impacts of seasonal patterns of climate on recurrent fluctuations in
tourism demand: Evidence from Aruba. Tourism Management.41. pp.245-256.
Schuckert, M., Liu, X. and Law, R., 2015. Hospitality and tourism online reviews: Recent trends
and future directions. Journal of Travel & Tourism Marketing. 32(5). pp.608-621.
Sharpley, R. and Telfer, D.J., 2015. Tourism and development in the developing world.
Routledge.
Veal, A. J., 2017. Research methods for leisure and tourism. Pearson UK.
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