Travel and Tourism Sector Analysis and Development Report - Module 1

This report provides a comprehensive analysis of the travel and tourism sector, examining its historical development, structure, and the influence of government policies and international agencies. It delves into the functions of the government, government sponsorship, and the impact of national and economic policies on the sector's success. The report also explores the factors affecting customer demand and how supply has adapted to meet these changes. Furthermore, it explains the nature and role of the promotional mix and provides justifications for promotional campaigns within the travel and tourism industry. The report concludes with an overview of the political changes and their implications on the travel and tourism sector across different countries, providing valuable insights into the industry's dynamics and challenges.

THE TRAVEL AND
TOURISM SECTOR

Contents
.....................................................................................................................................................................3
INTRODUCTION...........................................................................................................................................4
TASK 1..........................................................................................................................................................4
1.1 Description on the historical development in the travel and tourism sector.....................................4
1.2 structure of travel and tourism..........................................................................................................5
TASK 2 .........................................................................................................................................................7
2.1 Description on function of the government, government sponsorship and international agencies'
ion travel and tourism sector...................................................................................................................7
2.2 Description on the influence of national and economic policies in manner to have success in travel
and tourism sector...................................................................................................................................7
2.3 Define various implication of the political changes in the travel and tourism in different countries. 8
TASK 3..........................................................................................................................................................9
3.1 Description on the factors affects the customer demand..................................................................9
3.2 Description on how supply has change to meet the affects of demand..........................................10
TASK 4........................................................................................................................................................11
4.1 Explanation on the nature and role of promotional mix..................................................................11
4.2 Give justification on the promotional campaign for the travel and tourism....................................11
CONCLUSION.............................................................................................................................................12
REFERENCES..............................................................................................................................................13

INTRODUCTION
The travel and tourism is the globally enlarging industry and taking many effective steps
in relation to make the activities of this sector. The tourism is one of the most profitable industry
in the world. The tourism is involving the activities which are directly or indirectly affected the
growth of nation. The present report is covering the activities of the tourism sector. It covers the
many things such are as local, national government and international agencies which can largely
affect the growth of the organization. In addition to this. It is also inclusive of the effects of
demand and supply on the tourism sector.
TASK 1
1.1 Description on the historical development in the travel and tourism sector.
As per the present scenario people want to travel around the world in order to have food,
shelter and water. They used to stay at the place where they could get any food and shelter. Then
the improvement coming over rapidly. In this manner in the year 3500 BC Wheel was invented
due to which people start to travel across the world. In the year 3000 BC people were using
housed and boating to travel some place.
In the 18th century finally the revolution come over. It was the time of French revolution which is
helpful in manner to spread ideas around the world. The fir restaurants was invented and boosted
up the travel and tourism. In the year 1769 the jams travelling first used the tool resources in
travelling manner. The invention of electric became possible and developed by the Thomas Elva
Edison. Due to this all invention the tourism industry become successful. IN order to make this
whole process better the traveler need to provide the pilgrimage tour so that they can the most of
the customer can get attracted towards it. In this manner rte organization can earn more amount
of profitability and productivity. Then in the 19th century Thomas cook come with the changes in
the and he has stared the first travel agency in London which is useful in order to serve the
people in best and effective manner. With the help of this table the following changes can be
seen with the help of the table such are as-

Year Key developments in the previous time
1936 Billy Butlin introduced Holiday camp.
1938 For these holiday camps, Pay Act was introduced.
1959 First passenger service by Jet Airline.
1969 Tourism Act was introduced.
1981 60% of households in UK started using car.
1989 Private ownership for cars reached 20 million
1992 Package holidays by EU Directive.
1998 30 million were the number of holidays abroad.
1998 Travel tickets were purchased by 1.4 million on internet.
2003 Both British Tourist Authority and English Tourism Council merged and became
Visit Britain (Tourism today, 2014).
1.2 structure of travel and tourism.
TASK 2
2.1 Description on function of the government, government sponsorship and international
agencies' ion travel and tourism sector.
In travel and tourism there are many intermediaries are available like government social
bodies and sponsored etc. With the help of strategic marketing forces the goals of the company
can be achieved in effective manner this all are defined in the following manner are as-

Government- IN this there are many polices made by the governments in order to deal with the
various kind of communities' heritage, culture and in protecting various tourist destinations. The
government is included in both national and tourism market. Moreover, it can be said that The
political factors and various policies are very important in manner to travel and tourism market.
The government is taking various step in order to provide various kind of help in the destination
of tourist such are as promoting it, developing and implementing various kind of factors such are
as the government make sure that the resources are not to be wasted. In order to protect the
consumer rights it is essential to deal with taxation policies in order to have betterment in the
society.
Government sponsored bodies- There are many types of bodies such are as English tourism
council, British council etc. This all corporation are very helpful in order to provide timely
information to all the person. In this the government has to make changes in the taxation policies
in timely manner. In this all sector enforced by the rules and regulation which are framed by the
government and it is helpful in manner to attract tourism sector. They are also responsible for
maintenance of all fund which is received by the government and maintain the spot in relation to
earn high amount of profitability and productivity.
International agencies- There are many types of international agencies are provided which are
looking for the travel and tourism sector. In this manner those all agencies are responsible for
providing the better and effective tourist facilities. This organization is helpful to deliver those
which are useful to meet the need of local regional, communities etc. the global code of ethics
has been developed and well organized by the bodies. It is very important to determine the all
areas which are helpful to determine the policies and standards in order to deliver the targeted
results.
2.2 Description on the influence of national and economic policies in manner to have success in
travel and tourism sector.
Local and nation contribution in the country is very helpful in order to have effective
growth and development opportunities. In the regular changes on the polices can have the harm
impact on the working of the organization sector. With the help of this various kind of economic
policies are to be developed and this all managed efficiently. With the help of better economic
strategic planning the company can perform in more and effective manner. In this manner there
are various kinds of effect on the policies can be seen in the following manner are as-
Direct effect- This kind of effect can be in huge manner because in this the legal authorities used
to make many polices which directly impact the forces of travel and tourism sector. The
government should make timely changes in order to bring development in the travel and tourism
sector with the help of better and effective updated policies. It can be understand with the help of
example are as- if the government bodies take initiatives in order to construct resort at the place
of beach than it would directly affect the tourism sector in wide manner.

Indirect impact- Through monitory policies in this impact can be seen in wide manner. This
kind of situation occurs at the time when exchange rate of currencies falls, this kind of situation
will be highly benefited for the number of customers. In this when the currency of other country
become cheaper than most of the tourist attract to that place only. This kind of situation bring
economic downfall.
Sponsorship and funding- This is very helpful in manner to bring the development in the
countries. In order to have various kind of improvement in the market the tourism industry plays
most crucial role with the help of funding and sponsorship.
Guarantee the success of marketing research- In order to gain the market growth With the
help of strategic marketing forces the goals of the company can be achieved in effective manner
hare, the marketing research manager need to have proper identification of the demand of
customer. This kind of activity are helpful in manner to increase the economic growth.
Services integration- in order to have development of the region it is very essential to bring
changes with the help of better implementation of the national and local policies. With the help
of this kind of strategy the country can develop its image in effective manner. This kind of
activities are very helpful in manner to create the positive integration in the economy.
Economic growth- The economic development of the country is helpful in order to have
changes in the tourism sector. With the help of this the positive and effective impact on the
growth and development if the country can be possible. By providing transportation facilities the
country economic can be improve in effective manner.
2.3 Define various implication of the political changes in the travel and tourism in
different countries.
The political factors play very effective and significant role because with the help of this
there can be lot of changes in the development of the country. With the help of polices there can
develop the prospectus of various kind of tourism. Due to the political instability the negative
effect can be created. This kind of factor may lead to have heigh level risk This all can be seen
with the help of political implication on the travel and tourism such are as-
Impact on internal system- Due to changes in the economic the country can also have to face
the negative effect on the growth and development of the country. This thing can be better
understood with the help of Ukrainian such are as due to harsh impact of internet disturbance
leads to have affected the tourism inversely. This kind of situation impact the growth of the
country in large manner.

Development in economic condition- in this manner the country has to focus on the services
and various facilities provided by them. In this way economic growth can be measured in order
to grow the rate of economy. In order to create the effective source of income. This will helpful
to have strong brand image of the company. With the help of favourable policies the
development can be possible.
Resources and system development- With the help of strategic marketing forces the goals of
the company can be achieved in effective manner. At the time of civil war in the sri-lanka the
various policies are to be developed in effective manner. It can negatively affect the changes in
polices, slowly tourism increased. In this manner rt the both of the countries can focus over the
relationship can bring positive working environment in the tourism sector. With the help of the
regulatory bodies the countries can able to enjoy heigh economic turnover.
TASK 3
3.1 Description on the factors affects the customer demand.
Being the development manager in the TUI groups it is important to provide timely
information to the new manager in order to design the tourist packages in effective manner. In
this way there are many things are provided which can affect the demand of tourism. The culture,
lifestyle trends are the factor which can affect the demand in large manner.
Technology advancement- in tourism sector the technology should be changes in time manner in
order to have increment in the number of tourist. With the help of modern technology the people
are able to search for the places and can compare the packages of different of provider.
Political instability- in the country there are many places which are having high risk factors such
are as high rate of chances of terrorist attacks.
Income of the consumer- in tourist sector the income o the consumer plays effective role. In this
manner he need to formulate those strategies in which good service can be provided with
affordable cost.
Choice and preferences- In order to meet the need of the costumer in relation to this in market
there should be differed product and services are available in market. The consumer can choose
travel packages as per there need.

Supply- The demand of the tourism organization can be increased if this all making as per need
and expectation of the consumers which can able to satisfy them.
Currency exchange rate- There are different currency of each country. In most of the paces the
value of the currency will be less in order to increase the demand of the tourism.
Cost of complementary goods- this factor also have negative effect in this if the fair of air
increases than there can be decrease in demand in tourism.
3.2 Description on how supply has change to meet the affects of demand.
There are following factors which can impact the demand and supply factors such are as-
1. The natural resources and environment.
2. The government
3. The various operating sector.
4. The hospitality and cultural factors.
As being the development manages of TUI groups it is important for me to provide timely
information in relation to the supply which are affecting the need and wants of the consumer.
This kind of activities is having large effect on the growth of the nation. These activities can be
define in the following manner are as-
Tour operators- in this there are many kinds of tour operators are there for them it is essential to
understand the need and wants of the consumer. In this manner the tourism industry has to
design different varieties of tour packages so that they can get attracted towards them.
Well equipped service- According to the present scenario it is essential to provide improved and
better facilities this are in following manner are as easy customer facilities, quick response to
customers, providing information in relation to tour in timely manner. Better and effective
improvement the travel and tourism sector can enhanced their activities in large manner.
Special occasion- in this time many people wishes to enjoy their leisure moments with family
and friends. In the occasion the people want top travel some place and want to have some good
experience. The most of the occasion are Christmas, new year eve, people went and celebrate it
in any other country.

TASK 4
4.1 Description on the positive and negative impact on the economic, environmental and social
impact ion the tourism sector.
There are many kinds of social and negative impact on the activities of the tourism sector.
In order to cope up with this thins thing is to be managed properly. This can be defione in the
following manner are as-
Economic- In this there are both kinds of the sectors such are as direct employment and indirect
sector and transportation activities are very helpful in order to manage the all the working of the
organisation. This kind of activities are helpful in order to generate high volume of tax and
revenue. In relation to get high volume of success it is very important in order to develop the
hotels, roads and airports etc.
Social- in order to have improvement in the local communities can get highly benefited by
encouraging the tourism development in the manner to have modification in the handicrafts,
traditional customs, heritage and culture etc. The tourist guide need to better interact with the
customer so that they can feel good this kind of activities are essential in order to earn high
volume of profitability and productivity.
Environmental- in order to have effective conservation of wild life and natural resources these
places can be secured efficiently. In order to attract the natural beauty these factors plays very
crucial role. With the help of generation of fund in expertise manner the country can safe the
wild life and natural resources. By taking all the activities effective there can be reduction in the
pollution in the country.
4.2 Description on the in order to minimizing the negative impacts with the help of positive.
Impacts.
In order to reduce the negative impact the firm need to take various strategies in order to
have development in the tourism sector. This all are defined in the following manner rare as-
Monitoring properly- the legal authorities need to take many effective steps in order to develop
the activities of tourist sector they need to make those policies with the help of which crime can
be controlled. With the help of this kind of activity the people used to get more attracted with the
places and they wish to travel so that they can feel free and safe secure.

Equal opportunity- in this global there are many businesses operated. In this all small scale
business operated in equally manner so that contribute effectively and efficiently towards the
travel and tourism sector. This activity should be done in proper manner in relation to coming up
with the new and creative idea. This kind of activities can negatively affected the economy of the
country through the tourism sector.
Law implementation- In this the government should frame up the strict laws so that they can
run the tourist activities in better manner. In this legal authorities should focus all the marketing
activities in relation to tourism development. If the firm work in this manner than they can
environment and tourist can enjoy the leisure moment and can reduce the negative impact on the
tourism industry.
CONCLUSION
Here by it has been concluded that The tourism and travel sector is enlarging industry. In
this many kinds of changed taken place such are as technology, culture and lifestyle this all play
crucial role in manner to enlarging the operation of the firm. To make this sector profitable the
organization need to give consideration to the need and wants of the consumer. It is also
inclusive of the effects of demand and supply on the tourism sector.

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Online
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