Global Travel and Tourism: Analysis of Patterns, Trends, and Factors

This report provides a comprehensive analysis of the global travel and tourism industry, examining its historical development, key factors, and emerging trends. It delves into the interconnectedness of various elements within the industry, such as transportation, accommodation, and food and beverage services, and how they influence the overall tourist experience. The report explores the factors underpinning tourist behavior, including personal, social, and situational influences, and discusses motivation models like Maslow's hierarchy of needs in the context of tourism. Furthermore, it identifies recent patterns and trends, assesses their significance for industry development, and evaluates the factors that impact the popularity of global destinations. The report offers insights into how destinations can effectively cater to tourist needs and preferences, ultimately contributing to the success of the tourism sector.

Global Travel and Tourism
Pattern and Trends
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Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Key historical improvement and method in which they provide shape to global travel &
tourism industry......................................................................................................................4
Different factors of travel & tourism industry and also their interrelation.............................5
Inter relationship among elements and it impose direct effect on each other........................6
TASK 2............................................................................................................................................7
Tourism influencing factors...................................................................................................7
Factors underpinning tourists behaviour................................................................................7
Motivation models influencing tourists..................................................................................8
TASK 3............................................................................................................................................9
Recent emerging patterns and trends......................................................................................9
Significance of patterns to development of industry globally..............................................10
TASK 4..........................................................................................................................................10
Factors impose direct effect on popularity of global destinations........................................10
Factors for different destinations and their level of importance...........................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
In present complicated market travel as well as tourism is growing within this industry.
Industry in present era is interested in performing their work that is providing more scope related
to growth of tourism sector. It has been analysed that luxurious facility offered by business
organisation throughout world. There are various services involved in this sector such as travel,
food safety, administration, accommodation and many more. In this assignment, the discussion
regarding historical improvement related to travel & tourism is organised that assists in
providing shaping to tourism industry. This assignment signifies strategy related to global
marketing for Alton tower that is theme park which is located in England. In addition to this, the
assignment also provide discussion regarding various factors which is significant for tourism
destination in assistance with there is a inter relation among various element that is discussed in
appropriate way. For successfully setup destination related to tourism, it is important to
emphasize on method in which behaviour of tourist can be moulded in respect of destination
(Almeida-Santana and Moreno-Gil, 2017).
TASK 1
Key historical improvement and method in which they provide shape to global travel & tourism
industry
According to United Nation World Tourism Organisation in year of 2008, tourism signify
social, cultural as well as economic phenomenon that requires movement of individual person to
country which are outside to regular atmosphere for different purposes that is related to
professional and personal sector. This individual person is determined as tourist and also they are
considered as a visitor. In addition to this, tourism signifies activities and function that are
undertaking in different trips and possess some kind of expenditure that is related to tourism
sector.
Travel for aim of leisure has changed dramatically. In past time, the capability of travel
was availability of leisure for royals and also for upper class individual person. From past times,
during 17th century young person focuses on encouraging travel for Europe that is determined as
a grand tour. Through different middle ages, there are ample of society who focuses on
improving practices of tourism, two different pilgrimages and many more. The hospitality
signifies provide reason which is improved in 14th century. Then the term tourist appears in year
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of 1772. Therefore, these words represent or signify circling that is away from residence and
then the focus is on returning after some time period.
Hence, it has been analysed that Cox and king was determined as a first agency related to
travel that is given in the year of 1758 by Richard Cox and they started their work as a official
agency related to travel. After passing of hundred years of Thomas Cook open industry for only
commercial package. There was also a generation of different kind of club and destination
related to Hotel that is involved in this kind of resort. The decade after significant time period,
their focus is on improving industry related to tourism was launched in addition with different
new destination that is useful for holiday (Dioko and Harrill, 2019).
Furthermore, the industry growth was interrupted many times like World War 1, World
War 2 and many more. The technology is shift in this industry from the year of 2000. Online
booking facility have changed the shape related to tourism sector and making it convenient and
satisfying its tourist. Therefore, the exploration imposes direct effect on online market and
difference global trade within tourism sector during particular phase of time period.
Different factors of travel & tourism industry and also their interrelation
There are various elements included in travel as well as tourism sector. This factor
involves transportation & accommodation and other related industry. In addition to this, there is
different kind of factor that is involved in tourism sector and all these elements are
interconnected with one another. Therefore, there are different elements related to this sector and
there in relationship or interconnectedness with another element that is going to be mentioned
below:
Hospitality sector: hospitality sector is determined as a primary factor in tourism
industry. It involves accommodation of tourist during particular phase of time period. These are
connected to food facility and entertainment. There are various Hotels, Lodges and so on who
are offering food facility in personalized restaurant. There is various kind of facility for leisure as
well as entertainment like swimming pool and many more. The transportation facilitates different
kind of accommodation of organisation. There are various hotels of their guest along with
facility of travel into destination and also they focus on providing facility of check in and
checkout to its tourist during particular phase of time period.
Transportation sector transportation industry is connected to food as well as beverage
sector as airplanes also offered travel option to take dinner while travelling. In assistance of this,
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they also offer a different number of things to put their audience entertained during time of travel
like music, games, movie as well as so on. If the transportation industry does not perform their
work alone and they need large support from other department. Therefore, the transportation
sector is also focuses on collaborating along with accommodation as a different number of
overnight trains and they also offer facility related to sleep and also provide facility to stay for
travellers (Henderson, 2017).
Food and beverage is based on accommodation. The restaurant focuses on setting their
business at near destination in order to attract large number of audience during particular phase
of time period. Most of these locations are based on location of other factor of tourism sector.
The focus is on location if organisation does not focus on location then it arise loss in future
period of time.
In this method, it has been analysed that there are various factor of tourism that are
interconnected with one another. For making destination successful, it is important for
organisation to emphasize on different elements simultaneously. They also focus on strength of
element that aids assistance in success of tourism industry in future period of time. It is important
for single factor to execute their requirement related to tourist and they possess different kind of
option that is available for tourism sector during the period of time (Vellas, 2016).
Inter relationship among elements and it impose direct effect on each other
This entire sector interconnected with one another. It has been analysed that weakness of
this element is imposes direct effect on whole experience related to tourist. The example is taken
their individual person focuses on booking accommodation facility by using online application.
It has been analysed that picture that is prevailed in online are differ from real. This imposes
negative effect on the reputation and image of Hotel in front of user at Marketplace. In addition
to this, the tourist also faces different kind of problem while travelling to destination due to
having a poor facility related to airline it imposes negative effect on destination and that can
result in declining different number of tourists. It has been analysed that there are various flights
as well as railways are running overnight if they do not offer proper or appropriate
accommodation facility to traveller then the facility related to transportation will decreases. This
proves that it is the weakness related to accommodation elements will result in decreasing or
increasing the loss related to transportation industry in future period of time. Therefore, it
imposes negative effect on brand image and goodwill of company in future period of time, it
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might arise losses in upcoming time period. Therefore the tourism industry focuses on providing
superior quality facility related to tourists to its audience in order to satisfy them. It helps in
increasing brand image and reputation of company in front of customer at market place. In
addition to this, it also enhances experience level of audience during particular phase of time
period. And also it enhances sales and profit margin of service provider in future period of time.
Hence, it is necessary for service provider to provide facility according to need of its user. Apart
from this, the main purpose is to satisfy them for achieving competitive advantage over rival
firms at market place. Therefore, it is necessary for tourism industry to provide services
according to need of user for satisfying their need during particular phase of time period (Kim
and Nam, 2016).
TASK 2
Tourism influencing factors
The element that imposes positive effect on behaviour of tourist that can be divided or
distinguish into different division that is going to be mentioned below:
 It is determined as a personal factor which involves self-image, lifestyle or personality of
an individual person or family according to age and many more. In addition to this, there
are based on interest related to individual person who imposes direct effect on other
factor.
 The second involves social element which included family, social class, reference group
and many more. It usually based on society in which individual person is living. In
addition to this, the external atmosphere and its surrounding which is growing impose
direct effect on this kind of factor.
 The third element includes situational factor that consists social ambience, physical
ambience of individual person. It is not based on individual not on society. It cannot be
judged according to situation.
Factors underpinning tourists behaviour
These entire elements impose positive effect on decision is taken by consumer during
particular phase of time period. When determining personal element of individual person that is
based on these kind of factor that is connected to choosing destination. The example is taken like
individual person focuses on travelling with their children and family. They focus is on selecting
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amusement park as well as zoo rather than surfing and trekking trips. Therefore, the individual
person interested in past crafts and culture than the focus is on visiting places such as Museum,
historical monument instead of shopping streets.
While determining social factor, the culture agrees that individual person emphasized on
shaping or taking decisions related to tourist. The example is taken like some person travelling
with other friend than they travel like amusement park and shopping centre. Therefore, their
choices are depend upon individual person who are interested in looking those tourist places
which will satisfy them (Leung, Sun and Bai, 2017).
The third element is related to situation element that influence the behaviour of tourist
while they are selecting destination related to tourism. The example is taken like physically unfit
individual person do not select to trip related to air pressure that is determined as a low like
mountain. In addition to this, the individual person who suffer from hydrophobic then they do
not select beaches and travel on cruise. There are different factor which imposes direct effect on
decision taken by tourist while they select a destination. Apart from this, the effect of process of
decision making is directly look on destination and there are different number of audience who
visiting this kind of destination.
Motivation models influencing tourists
Maslow hierarchy theory connected to motivation which is also applied on tourism
sector. Therefore, the first need is determined as a physiological need for every tourist like food,
shelter as well as water which must be satisfied in every level. The safety or security is
determined as a second element which must be satisfied for tourist. It is necessary for tourists to
have safety regarding travel. Social belongingness is determined as a third requirement in which
travel can focus is on improving bond with their families and friends in order to maintain a good
relationship along with local communities. Hence, they are emphasized on maintaining good
relationship with their families or satisfying this kind of need. Self-esteem is determined as a
need in which individual person focuses on impressing their friends in order to achieve social
status (Mavroudi and Nagel, 2016). The last and final need is self-actualization in which
audience focuses on learning innovative things while travelling. Adventurous sports can be
involved in this need thus it is necessary to use this motivation model for motivating themselves
while travelling. Hence, this theory is useful for motivating tourist for safely enjoying their
holidays.
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TASK 3
Recent emerging patterns and trends
There are various element in present world have focuses on improving travel as well as
tourism sector. While we are talking regarding Alton tower that focuses on adopting emerging
pattern so that the Amuse Park focuses on altering their working in different kind of ways.
Therefore, there are various description related to trend is going to be mentioned below:
Shift from International to local is determined as major trends in this sector today.
Alton Tower is located in small villages nearby Staffordshire and there are ample of local
individual person who are located in nearby cities and Visiting Park on their holidays. It is
considered as major trends which are emerging in number of destination related to tourism. In
addition to this, the company emphasized on local resources and also they maintain infrastructure
for attracting tourist that assists in improvement of employment or job for local individual person
(McCoy and Knight, 2017).
Increase emphasis on leisure can be seen on different factors related to tourism sector.
This has resulted in improvement of research by using Alton Tower for making ensure that
visitor can focuses on travelling in convenient manner. There is various numbers of tourists who
are emphasized on leisure trips as it will assist them to take relax and break from difficult life.
Therefore, the individual person change their spending pattern and focuses on increasing more
and more earning during the period of time. Thus, in addition to leisure travel also assists in
increasing standard of living of society and individual person get accepted socially that results in
focus on leisure travel.
Contactless payment provides birth to innovative technology in tourism sector.
Therefore, there is various kind of improvement by using different application like Google pay,
Apple pay that provides safety to tourism sector. . Therefore, it is a superior way to boost its
local economy and their emphasis on leisure provide a long ways to increase their investment in
industry at global level. Every company emphasized on providing superior quality services to its
user for satisfying them. In addition to this, these result in improvement of leisure travel such as
airplanes, leisure vehicle and so on (McCracken and Phillips, 2017).
The growth and success of technology help in booking online trips that is helpful for user
to take decision regarding travelling for enjoying their holiday. By adopting online method
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related to prevent payment, the tourist save their losses and money. All tourism industry on now
focuses on online application to provide satisfaction to their guest while travelling.
Significance of patterns to development of industry globally
While determining this kind of factor, they are appropriately shape towards the
international travel and tourism sector. There are different kind of tourist organisation
emphasized on local destination in order to offer employment and jobs and also they offer
infrastructure improvements to its backward areas. There are various example is taken like
Eversort Dorset, Lake District and many more. The local individual person emphasized on
setting their organisation in local areas by offering food transportation and also providing
accommodation to its audience (Page and Connell, 2020). Therefore, it is a superior way to boost
its local economy and their emphasis on leisure provide a long ways to increase their investment
in industry at global level. Every company emphasized on providing superior quality services to
its user for satisfying them. In addition to this, these result in improvement of leisure travel such
as airplanes, leisure vehicle and so on. It is determined as advantageous for both service provider
as well as traveller. The traveller always focuses on getting superior quality facility while
travelling in addition to this service provider focuses on charging high price or gaining more and
more profit through this kind of destination during particular phase of time period.
Contactless payment it is necessary to have growth or success of technology around the
globe. The technology bring improvement in tourism sector in this world can be assessed by
using online payment method that assist in generating transparency among transaction. This can
adjust economy to grow chances related to evade tax and in this transaction are determined as
nil.
TASK 4
Factors impose direct effect on popularity of global destinations
There are various activities which impose direct effect on the popularity related to
international destination. And, this element imposes positive effect on individual person that is
depend upon perception and their wants There are various factor involves natural atmosphere,
historical sites that is prevailed at destination, indigenous culture and many more. In addition to
this, there are various types of hotel providing shopping facility, entertainment and many more.
The primary elements that impose direct effects on global destination or based on culture and
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belief of individual person. These are determined as a basic need that is needed by tourist while
they were travelling. If the perception of individual person to select any kind of destination they
need to travel. Therefore, the primary element as well as secondary element chose by individual
person in which they provide facility in order to satisfy their need in relation with both factor.
This is determined as a major reason of Alton tower offer different kind of facility like luxury
stay, table facility and many more provided to their audience (Patterson and Balderas, 2018).
Factors for different destinations and their level of importance
There are various factors which impose direct effect on behaviour of tourism and their
choices of selection based on various individual person. It has been analysed that the requirement
and significance level of these kinds of elements may change from one tourist to another. While
providing rank for judging the importance level then they can be distinguished in two different
factors like primary as well as secondary. In addition to this, the primary element involved
historical sites, indigenous culture, natural environment and many more. There are various
example is taken like beaches are focuses on sunshine. Natural environment are related to
mountain that is located in Switzerland. The secondary factor involves adventure entertainment,
food shopping facility and many more. There are different amusements parks, Lake, such as
Alton tower, Times Square are also involved in it (Rogerson, 2017). There are different example
of various tourist destinations is also assessed which have a various types of key driver that is
going to be mentioned below:
Tower of London it is determined as a historical monument that is famous throughout
globe. There are various tourists who are travelling to London for looking this tower in order to
satisfy themselves.
Kew Gardens is determined as a well known botanical garden. The natural preservation
related to different flowers is determined as a key element which attracts large number of tourist
during particular phase of time period. Therefore, the visitors come to enjoy their holidays during
the period of time.
Flamingo land theme and Zoo it will also aids assistance in attracting number of tourist
in order to stay. There is different kind of rides, bar restaurant as well as many more. They also
possess 140 live species involving some pandas then bring for its family.
Oxford Street the key element who focuses on attracting tourist while taking the
opportunity related to shopping. The street is filled with about 300 outlets and different kind of
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retail outlets focuses on marketing local handicrafts. In addition to this, the street is also visited
by tourists in any time as it open in 7 days in a week. In assistance with different kind of bars and
cafes for shoppers to take relax (Sun, 2019).
CONCLUSION
On given report, it is assess that in present complicated market travel as well as tourism is
growing within this industry. Industry in present era is interested in performing their work that is
providing more scope related to growth of tourism sector. It has been analysed that luxurious
facility offered by business organisation throughout world. There are various services involved
in this sector such as travel, food safety, administration, accommodation and many more. In this
assignment, the discussion regarding historical improvement related to travel & tourism is
organised that assists in providing shaping to tourism industry.. In addition to this, the
assignment also provide discussion regarding various factors which is significant for tourism
destination in assistance with there is a inter relation among various element that is discussed in
appropriate way. For successfully setup destination related to tourism, it is important to
emphasize on method in which behaviour of tourist can be moulded in respect of destination.
11

REFERENCES
Books and Journals
Almeida-Santana, A. and Moreno-Gil, S., 2017. New trends in information search and their
influence on destination loyalty: Digital destinations and relationship
marketing. Journal of destination marketing & management, 6(2), pp.150-161.
Dioko, L.D.A. and Harrill, R., 2019. Killed while traveling–Trends in tourism-related mortality,
injuries, and leading causes of tourist deaths from published English news reports,
2000–2017 (1H). Tourism Management, 70, pp.103-123.
Henderson, J.C., 2017. Destination development: Trends in Japan's inbound
tourism. International Journal of Tourism Research, 19(1), pp.89-98.
Kim, S. and Nam, C., 2016. Hallyu revisited: Challenges and opportunities for the South Korean
tourism. Asia Pacific Journal of Tourism Research, 21(5), pp.524-540.
Leung, X.Y., Sun, J. and Bai, B., 2017. Bibliometrics of social media research: A co-citation and
co-word analysis. International Journal of Hospitality Management, 66, pp.35-45.
Mavroudi, E. and Nagel, C., 2016. Global migration: Patterns, processes, and politics.
Routledge.
McCoy, J. and Knight, W.A., 2017. Homegrown violent extremism in Trinidad and Tobago:
Local patterns, global trends. Studies in Conflict & Terrorism, 40(4), pp.267-299.
McCracken, K. and Phillips, D.R., 2017. Global health: An introduction to current and future
trends. Taylor & Francis.
Page, S.J. and Connell, J., 2020. Tourism: A modern synthesis. Routledge.
Patterson, I. and Balderas, A., 2018. Continuing and Emerging Trends of Senior Tourism: A
Review of the Literature. Journal of Population Ageing, pp.1-15.
Rogerson, C.M., 2017. Unpacking directions and spatial patterns of VFR travel mobilities in the
global South: insights from South Africa. International Journal of Tourism
Research, 19(4), pp.466-475.
Sun, Y.Y., 2019. Global value chains and national tourism carbon competitiveness. Journal of
Travel Research, 58(5), pp.808-823.
Vellas, F., 2016. The international marketing of travel and tourism: A strategic approach.
Macmillan International Higher Education.
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