A Report on Contemporary Issues and Trends in Travel and Tourism

This report delves into the contemporary issues affecting the travel and tourism industry, examining challenges related to security, taxation, fuel costs, political conditions, and infrastructure. It analyzes how these issues drive change and explores current trends such as inbound, outbound, recreation, religious, rural, sports, medical, green, grey, gastro, and adventure tourism. The report also investigates how businesses like The Fulham Shore plc could respond to these changes through various strategies, including adapting to market trends, addressing environmental concerns, and leveraging technological advancements. Furthermore, it assesses the impact of these issues and the consequences of failing to adapt to market changes, providing a comprehensive overview of the industry's dynamics and future prospects. The report utilizes both primary and secondary research methods and resources to support its findings, offering valuable insights for businesses operating in the travel and tourism sector.

Contemporary issues in travel
and tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Issues that are currently driving change in travel and tourism sector...................................1
1.1 Issues that are currently driving change in travel and tourism sector...................................1
1.2 Different current issues using appropriate methods and resources.......................................2
TASK 2............................................................................................................................................4
2.1 Current trends that influencing change in travel and tourism sector....................................4
2.2 Current trends using appropriate techniques and resources..................................................6
TASK 3............................................................................................................................................7
3.1 How The Fulham Shore plc businesses could respond to change........................................7
3.2 Strategies on how The Fulham Shore plc businesses could respond the change..................9
3.3 Justify strategies for how selected The Fulham Shore plc to respond the change..............10
TASK 4..........................................................................................................................................11
4.1 Impact of issues and methods that drive change in travel and tourism sector....................11
4.2 Consequences of business falling to respond to market change.........................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
In travel and tourism industry, there are several issues occurs which impact on
environment and industry as well. It is essential to solve issues because this will assist to deliver
overview and importance which create major impact on the whole performances (Aragon-
Correa, Martin-Tapia and de la Torre-Ruiz, 2015). For example, it includes services
accommodation, food and beverages, tours, safety etc. Setting of different functions and
operations devices to develop travelling operations in appropriate manner.
Present study is based on Tital travel operator which design different types of tour
packages in all over the world. From now onwards, they have continuously expanded functions
with more than new 16 brands. Furthermore, they are also offers more choices to customers so
that they can easily deal with different aspects.
For gaining insight information of the present report, report covers issues that are
currently driving change in travel and tourism sector. Furthermore, current trends includes that
influence change in travel and tourism sector successfully. Moreover, strategies also determines
which adopted by Fulham Shore plc businesses to respond change. At last, consequences of
businesses also implemented that failing to respond to market change.
TASK 1
1.1 Issues that are currently driving change in travel and tourism sector
Travel and tourism activities face issues that are related with political, health and
economic, etc. These ups and downs are outside to travel and tourism professional control. In
travel and tourism sector, following issues are currently driving change: Issue of security: In travel and tourism industry, there is major issue of security of
passenger because of high terrorism. As a result, it creates impact on the Titan outcomes
so that they need to implement appropriate advancement to maintain significant
outcomes. High taxation: In travel and tourism industry, high taxes occurs on airline tickets, hotel
room, rental car or bike etc. Therefore, high tax rates create impact on growth of Trave;
and Tourism sector so as Titan travel's performances. Furthermore, several taxes impose
across the whole industry that are beginning from tour operators, airline sector etc. Taxes
collected in different terms such as service tax, luxury tax, transportation tax etc. These
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can be differ from region to region. For instance, Titan travel consider different types of
services and goods tax on their services. Highly dependent on the cost of fuel: Moreover, travel and tourism sector greatly depend
on fuel costs. Increasing fuel price create impact on whole sector. Therefore, Titan also
get affected due to increasing in fuel cost. Hence, company face challenges into
consideration and look for creative ways to deal with it (Hannam, Butler and Paris,
2014). For example, diesel, petrol. Political conditions: Political conditions continue to be a great challenge for tourism
industry. In term of international consideration, tourism business need to continue dealt
with more complicated and confusing political reality. These circumstances not only give
negative publicity but also host locale. Therefore, it is difficult to Titan Trave; to appeal
with travel and tourism sector (Some of the Major Current Issues Confronting Tourism,
2018).
 Lack of proper infrastructure: Appropriate infrastructure facility require for the tourism
and travel sector with different range from the physical framework. This is because of
entry ports to transport modes that contain access of electricity, sewerage, roads, water
supply, etc. which require proper facilities in the industry. It impacts on Titan Travel to
facilitate with effective system amongst others. As a result, it is important to implement
proper facilities of infrastructure system (Gong, Xie and Guan, 2015).
1.2 Different current issues using appropriate methods and resources
In the above section, different issues are discussed which require appropriate method and
resources. These resources are considered as primary and secondary elements. Within the Titan,
following methods can be considers: Rise and fall of inflation: Due to higher travel costs, UK inflation take place. Therefore,
it creates major challenge in front of the Titan to deal in market. Rising cost of driving
and more expensive things considered due to increasing in prices. With respect to solve
this issue, CRI must be reduced which assists to consider expected inflation (Aragon-
Correa, Martin-Tapia and de la Torre-Ruiz, 2015). BREXIT: Brexit is also creates impact on the travel and tourism. This is because, it is one
of the industry which booming despite claiming public decisions to leave European
Union. Overall contribution is more by Britain as compare to other countries. As a result,
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it is essential to look for gross domestic product that are growing in 2017. Titan can
generate more tourism activities that assists to increase total employment at workplace. Emergence with new markets: In order to deal with issue of proper infrastructure, new
market opportunities requires to explain. Therefore, it is important for travel and tourism
to deal with emergence of new market. In this regard, proper infrastructure facilities can
be successfully implemented. Furthermore, it also assists to know about market trends
and customer needs. In Titan travel, it assists to focus on access of electricity, sewerage,
water supply, etc. This will build appropriate trust of people on travel and tourism
system. Current legislation and international legislations: Political conditions is the greatest
challenge in front of travel and tourism. Therefore, it is essential to follow all legislation
of domestic and international areas. It assists to look upon desired level efficiency which
helps to Titan to deal in international areas. These circumstance also create negative
impact to host with locale. Political conditions will be favour when all essential
legislations followed in the business. It assists to focus on business development in
international areas (Yan, Zhang and Guo, 2016). Increased environmental awareness: Highly dependence on fuel is also major
perspective of current issue in the market. Consequently, environmental awareness assists
to reduce fuel cost. This is because, with the help of appropriate working of system with
fuel cost. In this regard, it can be stated that dependence on fuel also diminishing with
focusing on all important perspective that assists to maintain desired level of efficiency.
Titan can conduct primary research survey to find solution for increasing environmental
awareness. Therefore, they are able to gain ways through dependency on fuel will be
identify easily. Advancement in technology: In addition to this, advancement in technology assists to
look upon desired level efficiency which increases positive results in travel and tourism
industry. With the help of high level of technology aspects, Titan can attract more tourists
and it will assist to focus on driving change in travel and tourism sector. Moreover, the
latest trends and market demand can be assessed successfully which would be beneficial
to find target customers easily.
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 Need for increased security: In travel and tourism industry, security is needed to promote
more desired level effectiveness in the business. With this consideration, customer have
more believe on the Titan so that it will develop more significant advantages in travel and
tourism. On the basis of customer attraction, security will be successfully maintain to
promote effectiveness.
TASK 2
2.1 Current trends that influencing change in travel and tourism sector
There are different types of tourism activities that contain major trends that influence
changes in travel and tourism sector as well. Several tourists travel from one place to another
because of different reasons (Sharpley and Telfer, 2014). These reasons affect to selection
procedure of tourists destination. There are different kinds of tourism discussed follow: Inbound tourism: In this kind of tourism, it can be understood that people can travel
within the boundaries of the nation. UK contains one of the top most tourist destination
so that it led to enhance inbound tourism in the market. It helps to Titan travel to deal
with domestic areas of tourism activities (Gong, Xie and Guan, 2015. Outbound tourism: Outbound tourism can be understood as the important form of
tourism in order to travelling outside the boundaries. It assists to explore several other
places that contains effectiveness. Titan provides different kinds of holiday packages
which would be helpful to focus on customer needs and requirements.
 Recreation tourism: From normal routine life, every person require some break so that
recreation tourism consider to make them relax (Hannam, Butler and Paris, 2014). Religious tourism: This kind of tourism take place when visitors visiting for the purpose
of visiting religious places. Rural tourism: There are several people wants to visit rural areas so that it contain
tourism for their visiting. Sports tourism: For sports field, visitors visiting place so that it is known as sports
tourism (Yan, Zhang and Guo, 2016). Medical tourism: In this kind of tourism takes purpose to improve their health, fitness
and safety. With respect to this, visiting particular destination also involve activities that
are related with person health.
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 Green tourism: Green tourism consider for environmental benefits. It assists to focus on
trained sustainability with related activities. It restrained to reduce impact from the
environment. Grey tourism: Grey tourism is a niche market tourism activities that refers to seniors
travellers. This can be conducted by economic development committee. Gastro tourism: Gastro tourism contains full range of experience from food carts and
street vendors for local people. It includes, pubs, dramatic wineries and one of the kind of
restaurant. It includes food and drink tourism which purpose to increase common
understanding and commitment about sustainable tourism.
 Adventure tourism: It is one of the common form of tourism in which people visit place
for accomplish purpose of adventure, joy or enjoyment. Entertainment activities also
build with this kind of tourism. For instance, rock climbing, mountain climbing, river
rafting, etc.
In the travel and tourism industry of UK, following are certain unique and undiscovered
places determines as follows:
 Less or no barrier to travel
 Growth and development of regional airport
 Unique places
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Illustration 1: Tourism activities
(Source: UK tourism activities, 2018)

 Determine affordable packages
2.2 Current trends using appropriate techniques and resources
Titan Travel wants to expand their operations and functions in niche market so that they
need to collect effective technique. It must be helps to analysis the latest trends of UK market.
Travel and tourism businesses using these techniques to offer appropriate packages, assess
market trends, etc. As per changes in market and customer preference, it is important to
destination also change. Consequently, as per choice of them type of tourism activities must be
selected which helps to increase number of visitors who visit UK. Young people generally prefer
adventure destinations which is beneficial to deal with their understanding and effectiveness as
well. Furthermore, old age group prefer religious or medical tourism (McWha, Frost and Best,
2016).
In order to expand in niche market, it has been seen that people are generally targeted
with adventure tourism easily. With respect to collect data, it has been analysed that number of
outbound visitors increases for adventure tourism activities. It helps to increase tremendous rate
with number of trips. For this purpose, the latest trends has been identified that are related with
number of visitors visiting UK for purpose need to collect information that are qualitative and
quantitative.
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With respect to summarised above graph, it can be stated that percentage of tourists those
visiting certain Brighton attraction between 1980 and 2010. In 1980, the least popular attraction
pier but in 2010 this was changed with art gallery and increase visitors to pavilion from 28% to
48%. However, after this percentage gradually reduced 31% in 2010. Trends of the art gallery is
also similar to pavilion so that visitors increased rapidly from 22% to 37% from 1980 to 1985.
Pier visitors also fluctuated in last years which create impact to remained same. Data are also
related to overseas residents who have visited UK in last perspective. Earning and expenditure of
UK consider travel and tourism that are analysed from primary data assessment.
TASK 3
3.1 How The Fulham Shore plc businesses could respond to change
The Fulham Shore plc deals in operating restaurant functions. In this regard, travel and
tourism activities could be respond to change which is highly important to effectively manage
functions. In order to take consideration of travel and tourism industry, in UK the selected
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Illustration 2: England attraction
(Source: Percentage of tourist visit England, 2018)

restaurant enterprise need to place sound management strategies. With respect to manage
respond to change, objectives must be set and goals are also completed (Sharpley and Telfer,
2014). Therefore, it is important to provide cohesive criteria to make success which accomplish
with appropriate working. In this plan, it is important to develop sufficient details and outline
steps to take appropriate action. These actions require sufficient details with action that execute
and move to accomplish objectives and goals.
Frequently in The Fulham Shore plc individual, management and corporation need to
efficiently manage to identify cause and effect to act and aliened with high time. It creates
appropriate link when there is no learning (Mariani, Buhalis and Vitouladiti, 2014). With respect
to respond towards change, learning successfully develop to focus on exploring repeated work
performances. Furthermore, the chosen business can respond towards change with pooled
experience to knowledge source that assists to deal with the latest technology. It helps to explore
past or several mistakes that are repeated.
PEST Political: Political conditions and stability is extremely important to determine image of
destination to attract tourists (Yuan, Gretzel and Tseng, 2015). Warfare, terrorism,
violence and coups create negative impact on development of Titan travel. Economic: Economically travel industry considered as one of the best in the world. Great
satisfaction is particularly realm. Industry is paying for their employees for better
working in other industries. Growth of Titan Travel driven as higher disposable incomes
to change lifestyle of consumers (McWha, Frost and Best, 2016). Social: Unique features of Titan play vital role to make popular organisation. However,
ethnic background and other social value create impact on Titan industry to make level of
community interaction (Prebensen, Chen and Uysal, 2018).
 Technological: In the era of technology, people are interested to adapt the latest trends in
the business. Titan travel adapting new trends which assists to consider appropriate
modes of transport.
SWOT
Strength Weaknesses
 Existence of attractive tourist
destinations in different areas of the
 Seasonal use of labour and facilities in
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world.
 Cultural diversity in the world.
 High convenience for travel which
develop tourism facilities (Butcher and
Smith, 2015).
Titan travel.
 High turnover of staff members
 Low innovation and lack of regular and
high quality of statistics
Opportunities Threats
 Integrated web marketing
 Potential tourism marketing budget
 Cultural tourism potential
 Focus requirement on marketing
 Effects of visa restrictions on tourism
mobility.
 Lack of appropriate educational
programmes.
3.2 Strategies on how The Fulham Shore plc businesses could respond the change
The Fulham Shore plc require operating and make sure that in UK goals are change and
clearly stated. Companies must requires to determine their clear vision. It assists to develop to
make changes that initially motivation to move things towards the quality management. In the
enterprise, changes assists to make modifications as per quality management (Elliot and
Papadopoulos, 2016). Consider appropriate timing: The Fulham Shore plc also operating in UK which needs to
think about appropriate time to instigating change. Higher level of the change required
with more constructive change and it is also perceived or actual crises. Enhancement in
the work practices is most suitable in recession time so that maximum number of people
employed and they get jobs easily (Aragon-Correa, Martin-Tapia and de la Torre-Ruiz,
2015). Forming sound coalition: In order to determines appropriate timing, convince to
employees also requires to make changes in UK. This frequently requires visible support
and strong leadership from chief people in the enterprise. Management of change is not
sufficient so that it is essential to lead it to maintain sound coalition. Creating change vision: When the company starts thinking regarding change, it is
essential to make several solutions and ideas that are present around. These concepts also
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