Marketing Essentials for Travel and Tourism: Detailed Report

This report analyzes the marketing essentials for the travel and tourism industry. It begins by outlining the roles and responsibilities of the marketing function, emphasizing the importance of marketing research in understanding customer demands and competitor strategies. The report highlights the inter-relationship between the marketing and production departments, stressing the need for collaboration to meet customer expectations. The report concludes that effective implementation of the marketing mix is crucial for achieving business objectives, particularly for companies offering premium holiday packages and destination weddings. The report also emphasizes the importance of innovative marketing strategies and competitive differentiation. The report provides references to support the analysis.

MARKETING ESSENTIALS
FOR TRAVEL AND TOURISM

TABLE OF CONTENT
Introduction
Roles and responsibilities of marketing function
Inter-relationship with marketing function
Conclusion
References

KEY ROLES AND RESPONSIBILITIES OF MARKETING
FUNCTION:
Marketing research:
Marketing research includes collecting data or information about offered product or the market,
understanding demands of the customers in the past and present. This also involves gathering information
regarding its competitors.
Marketing research is used to develop competitive position of the company and to increase its sales and
demands.
Cosmos company have done enough of the research before starting its business about its product value in the
market and about its competitors and continuing researching for developing its business and competing with
others

ROLES AND RESPONSIBILITIES OF MARKETING
RELATED TO THE TRAVEL AND TOURISM
ORGANIZATION
Interrelations with the Production Department.
The marketing department has to work with production department as it cannot fulfil the demands of
the targeted customer if the company is not able to produce the required products and to avail the
services which are generated by the marketing department of the company.
Marketing department has to ensure whether the production department is taking adequate measures in
the field of researching new developments which it can bring for meeting the customer demands and
requirements.

CONCLUSION
From the above report it can be concluded that the company for achieving its objectives has to
implement the marketing mix effectively. Cosmos deals in premium holiday packages and destination
weddings.
The company can achieve its target only by the proper application of the marketing mix.
The comparison shows the companies have to be deliver everything new which other competitors do
not provide to remain competitive in the market and there is a need for the company to come up with
new marketing plans for promoting its business.

REFERENCES
Javanmard, M., Noruzi, A. and Nakhoda, M., 2016. Identify factors affecting the increase of users of
the libraries of Astan Quds Razavi based on the marketing mix 4C. Iranian Journal of Library and
Information Science. 18(4). pp.31-54.
JAIN, M.K., 2017. An analysis of marketing mix: 7Ps or more. International Journal of Advance
Higher Education Research & Development. 1(7).
Barrett, H. and Weinstein, A., 2015. Corporate entrepreneurship, the marketing mix, and business
performance. In Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
(pp. 144-150). Springer, Cham.