Comprehensive Report: Resort Features, Packages, and Consumer Analysis

This report delves into the travel and tourism industry, focusing on different types of resorts, including all-inclusive, beach, and mountain resorts. It examines their features, management challenges, and the packages they offer, such as honeymoon, business, and water sports packages. The report also analyzes consumer needs through market research, highlighting the importance of understanding customer preferences in creating tailored resort packages. Additionally, it discusses strategies for achieving sustainable tourism and the importance of advertising, promotional activities, and direct sales to achieve sales goals. The report takes Constance Moosfushi, Maldives as a case study to provide real-world examples.

Travel and Tourism

Contents
INTRODUCTION.........................................................................................................................3
TASK 1...........................................................................................................................................3
P1 Examine the different features of common resorts and the potential issues of
managing them...........................................................................................................................3
TASK 2...........................................................................................................................................4
P2 Evaluate the different types of resorts and the packages available.................................4
TASK 3...........................................................................................................................................6
P3 Analyze the consumer needs in a specific location and create a resort package that
focuses on these needs................................................................................................................6
TASK 4...........................................................................................................................................8
P4 Apply the guiding principles for achieving sustainable tourism for the resort..............8
CONCLUSION..............................................................................................................................8
REFERENCES............................................................................................................................10

INTRODUCTION
Travel and tourism has taken a boom into the market. The travel and tourism industry is
into demand for a long. As the demand for the travel is getting an increase the business for the
accommodation industry is also getting increase. There are many types and varieties of hotel
business have opened with variety of rates. There are hotel services which provides the luxurious
services to the guest, there prices for the services is also is according to the quality of services.
And there are accommodations available at reasonable rates also which can get afford by an
average layman. These businesses are very much in demand at today’s time. For reference
purpose this report has taken an example of a resort, Constance Moosfushi, Maldives. It is a five
start resort which is located in Maldives. The resort provides the luxurious services to their
guests at the coast of beaches and water around it. The resort provides all water sports, free food,
wifi, lavish services and much more.
This report discuss about the different types of resorts along with their features and the
challenges which is been faced by such hotels. The report also includes the different types of
packages which have the hotel to offer and the process about how they fulfill their sales or earns
their revenue. Apart from this the report also includes a market research in the taste and
preferences of the customers or the targeted market gets analyze so that the hotel can cater the
market accordingly.
TASK 1
P1 Examine the different features of common resorts and the potential issues of managing them
Tourism refers to the movement or the travel of people for various reasons. These reasons
can be for pleasure, to attend the wedding, event, or any tour for business purpose, these all
include in tourism. It also refers to when the people travel away from their home for attending a
business meeting or attending an event or for any pleasure etc. And all these tourist people stay
at hotels whenever they travel (Becker, 2016). There are many types of resorts available and
some of them are as follows:
All Inclusive Resorts: It is the most common type of resorts which is found into the hotel and
resort industries. These resorts offer all the type of services under one roof. They provide the
facility for food, drinks, clubs, entertainment activities and many more. The guest pays one price
in which he avails all the above mentioned services. All inclusive hotels also include the services
or facilities of airfare and hotel transfers so that the guest can be relax to enjoy the trip. Examples
for such resorts can be Paradise island harbor, Cancun’s Beach palace and etc.
Challenges faced by All Inclusive resorts: It is very much hard and in- convenient for
these resorts to manage all sorts of activities. It results into the increase into the burden for
managing all sorts of activities.

Steps to minimize the issues: The resorts tries to manage all these activities by dividing
the responsibility of all such activities to different people. All these people would be responsible
for their department of activities which they are conducting (Buhalis and Foerste, 2015). For
example there would be a different head for the swimming department, and so there is a different
person allotted with skiing department and etc. This can reduce the hurdles which arises into the
resorts.
Beach Resorts: These beaches are located at the beach site which offers very exciting water
sports to their guests such as scuba diving, parasailing, beach volleyball, boating, jet and much
more. The attractive feature of such resorts is beach and related activities with water. For
example Dominic Republic’s Allegro Playa Dorado, Exotic Caye Beach Resort and etc.
Challenges faced by Beach resorts: The water sports have many risks in conducting the
water sports activities. Therefore the resort has to take many safety measures so that the guests
do not suffer from any harm. A full caution safety measures needs to be taken by the resorts.
Steps taken to minimize the risk: These resorts minimize the risks by taking all the
precautionary and safety measures so any harm should not any harm to the guests. The safety
measures may include the providing of safety jackets to the guests before they go for any water
sports, a professional person who is expert in bay watching and can save the lives of people
when needing.
Mountain Resorts: These resorts are located at mountains where the guests can enjoy the view
of mountains and scenery (Evans, Stonehouse and Campbell, 2012). Such hotels also provides
the sports such as hiking, swimming, other facilities like sightseeing, cross country skiing and
etc. Some of the examples of mountain resort can be Canada’s Lake Louise Mountain Resort.
Challenges faced by Mountain resorts: The major challenge which is faced by the resorts
is from the danger from wild animals. As the resort is located at the hills or the mountains which
is the home for many wild animals. There is a constant fear of these wild animals entering the
resorts.
Steps taken to minimize the risks: The resort manager can minimize the risks of wild
animals by building up the boundaries of these resorts high so that wild animals cannot enter into
the premises. The risks can also get minimized when the resorts have all the facilities which can
save the guest from the attack of wild animals.
TASK 2
P2 Evaluate the different types of resorts and the packages available
Every resorts offers various type of packages for the needs to people. Kinds of packages
may includes the honeymoon packages, valentine packages, and they also comes up with many

offers on seasonal bases like the resort comes up with discount offers at non seasonal seasons in
which they comes up in many offers like, inclusion of many activities in one price, decrease in
the fare or prices of resorts or sometime the both.
As the resort Constance Moosfushi is all inclusive resort, it offers all the activities and facilities
into the resort. So the resort does come up or offers many kinds of hotel packages, some of them
are follows:
Honeymoon packages: In this package the resort comes up with packages for newly married
couple and tires the best to provide them with romantic environment. The facilities and services
are organized (Forno and Garibaldi, 2015). These packages run at only a particular season i.e. at
the seasons of weeding.
Merits: These packages are especially meant for couples only in a view to make them feel
especial and romantic. Through such packages the couples get enlighten and feel happy.
Demerits: Such packages are quite expensive to afford by an average person. These
services are only meant for couples not for anybody else.
Business packages: The resorts also provide some offers to the companies when they held their
meetings or any conference into the resort. They include some kind of offers in foods or drinks
provided or some discount in the fees charged by them. Business companies can also organize a
trip to the resort for their employees, and as the company is bringing a quite large number of
people in resort, the resort generally gives discount to these companies.
Merits: The merit of such packages is that the business people gets the hotel rooms at a
reasonable or affordable prices which benefits the organization.
Demerits: The business packages are opt not very frequently by other companies or
businesses.
Water sports packages: As the resort Constance Moosfushi is an all inclusive resort it can also
offers some packages related to the water sports. The resorts also have the services related to
water sports, in water sports package, the resort can give some discounts on some water sports
activities, or they can provide all the services at the same prices.
Merits: The guest’s gets water sports into their packages itself. They now do not need to
roam around for taking these water sports.
Demerits: These rides require an alert safety as any mishappening can incurred.
Discount related to stay: The resort also provides the packages which are related with the stay
into the resorts. The number of days which includes into the package would be more as
compared with the normal price or days which generally offered by the resort. The resort can

offer 3 days and 2 night at the same price at which it earlier offered the resort for 2 days and 1
night.
Merits: It increases the sales of the Hotel plus the offers and the discount which is offered
by the company benefits the organization.
Demerits: sometimes the discount provided by the Hotel does not give profits to them.
To achieve the sales goals decided by the resorts, resort opt for the many ways to attain
the target, some of them includes:
Advertisements and promotions: The resorts take the help of many advertising and
promotional activities to increase in their sales. The advertisement activities or promotional
activities is used to educate the targeted market about the company and the services offered by
the company, it also educated the audience about any offers or discounts which the company has
brought up into the market (Jucan and Jucan, 2013). Some of these activities may include
advertisements on televisions, newspapers, and distribution of pamphlets, participating into the
fairs organized in travels and tourism topic and many more. The resorts can also promote
themselves by organizing some sort of event for public in which they can sponsor the whole or a
part of the event. Through this activity the resort can promote about it and through this the sales
of the resort does gets increase.
Hotel group sales strategy: In this strategy the resort tries to increase their sales by selling the
booking to the corporate groups. In this the resorts conduct a research about the companies
which are planning to book the resorts for conducting the meetings or any sort of conference or
might they are planning for holidays for their employees. It is very much vital that the resorts can
offer a deal for both the parties. Connect directly with the planners is considered as a most cost
effective approach to secure the collective bookings.
Hotel direct sales strategy: This strategies aims to focus upon the direct booking at the online
platform from as much guests as possible (Mohamad, Omar and Haron, 2012). In this approach
there are no middlemen or any agent into the process of bookings, the customers directly make
the booking through online. In this approach there is no burden upon the resorts to pay any sort
of commission to the some agent. Here the company saves a lot of its costs.
TASK 3
P3 Analyze the consumer needs in a specific location and create a resort package that focuses on
these needs
Any business irrespective to the field of business it is in, performs the market research to
analyze the behavior and perception of the targeted audience so that the company can cater the
market properly. Likewise the Constance Moosfushi also conducts the market research to know

about the taste and preferences of its target market. The company performs a research activity in
which they got to know about the preferences which the customers keeps in mind while selecting
any resort. The research is conducted through the preparation of questionnaires which were
distributed among the people through emails. This helps the organization in ascertaining the
problems or the taste and preferences which is considered by the targeted market. Form the
research which was conducted by the organization it was found that the customer prefers:
Sustainable resorts: Sustainability in today’s world has gained a huge demand into the market
place. The customers prefer to purchase or avail those products or services which cause no harm
to the environment. The customers also are becoming very cautious about the environment and
environmental related issues (Molz, 2012). Therefore the resorts should adopt the practices or
activities which are sustainable in nature. All the activities or the operations which is performed
by the company should cause no harm to the environment. When the company states themselves
as sustainable resorts then many customers would get attracted towards them and their services
which they get to provide to the guests.
Updated or innovative services: The resorts should adopt the more innovative and updated
services into their organization. These services should be fun and excited for the guests. Hotel
business is such a business which is in demand into the market. It keeps on increasing as the
percentage of travel and tourism of the people kept on increasing. This increase in the number of
travelers has resulted into the increase in the number of hotel business. Therefore the company
needs to adopt the ideas which are new and catchy that it attracts the customers into their resort.
Quality services: Quality services are must for the growth and survival of any business. If the
quality which is been offered by the company is inferior then the company would not survive
into the market much (Standing, Tang-Taye and Boyer, 2014). But the quality which is served by
the company is very good, and then it would have the maximum chance for growth and success.
Therefore, the resort needs to analyze its quality which it serves to the customers with the quality
offered by the other resorts. After comparing, it might be able to be possible that the resorts
would get to know the weak areas where they feel they have left behind.
Business plan to maximize the profits of the resorts:
The resort can adopt the following business plans for profit maximization:
Discounts at off seasons: To maximize the sales the resort can offer discounts to the guests so
that the sales of the resort can get increase. The discount could be in such a way that it helps the
business in attracting the customers and also the resort makes a good profit from it (Theobald,
2012). For advertising and promoting the discount, the resort takes the help of many advertising
and promotional activities to educate the targeted customers about the discounts and offers they
have for them.

Use of advertisements and promotional activities: The organization can use the proper modes
for advertisements and promotions which can help the resort in educating the targeted groups
about the resort and the services which they have to serve to their guests. Some of the popular
and effective methods for advertising and promotions include advertising in television,
newspapers, distribution of pamphlets, organizing an event for the public which promotes the
resorts and much more. Promotions can be done when the company performs its marketing with
some famous face for example some celebrity which is known by everybody. When a brand is
promoted by a person who is known by majority of people, then people does get influenced by
that person and does avail or purchase the service or product (Vellas, 2016).
TASK 4
P4 Apply the guiding principles for achieving sustainable tourism for the resort
Sustainable development refers to the use of resources in such a way that the future
generations can also use them. It also refers to the adoption of activities which creates no harm to
the environment or the natural resources. The business are becoming more and more sustainable
in their activities by making a change into the operations of their business and shifting the
operations which is environmental friendly. There are some principles which a business or resort
can use to promote the sustainable tourism, some of them are follows:
Reduction of over consumption and waste management: The resort should adopt the activities
which would result into the minimum consumption of resources. There should not be any kind of
wastage into the resort. Although the resort should adopt the proper waste management
technique so that the waste which is produced by the resort should manage very properly.
Trained staff: The staff which is been hired by the company should be trained about the
sustainability tourism and they should get proper training about the sustainable activities so that
their actions and behavior should be accordance with that (Xiang, Magnini and Fesenmaier,
2015). The trained staff can also be a merit for the resort as it is they only who interacts with the
customers or the guests first.
Saving local communities: The local communities which is resisting into the tourism place
should not get affected by the people who have come for the travelling purpose. Because it has
been noticed that the due to increase into the travelers the culture of local committees get
affected which is not so good of the community. Therefore the resorts activities needs to conduct
in such a way that it promotes the culture of local communities rather than to obsolete it.
CONCLUSION
From the report discuss above, the different types of resorts has been mentioned. Some of
them include all inclusive resorts, mountain resorts, beach resorts and etc. These resorts do face
many challenges like maintenance, proper management, risk associated with water sports and so

on. To cover these challenges the organization opts for the many safety measures. The report
also includes the kinds of packages offered by the resorts to their guests some of them includes
the honeymoon packages, corporate packages, water sports packages and etc. There are many
ways or approaches adopted by the organization to increase in their sales some of them includes
Advertisements and promotions, Hotel group sales strategy, Hotel direct sales strategy and the so
on.

REFERENCES
Books and Journals
Becker, E., 2016. Overbooked: The exploding business of travel and tourism. Simon and
Schuster.
Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for travel and tourism: Empowering co-
creation of value. Journal of destination marketing & management. 4(3). pp.151-161.
Evans, N., Stonehouse, G. and Campbell, D., 2012. Strategic management for travel and
tourism. Taylor & Francis.
Forno, F. and Garibaldi, R., 2015. Sharing economy in travel and tourism: The case of home-
swapping in Italy. Journal of Quality Assurance in Hospitality & Tourism. 16(2).
pp.202-220.
Jucan, C. N. and Jucan, M. S., 2013. Travel and tourism as a driver of economic
recovery. Procedia Economics and Finance. 6. pp.81-88.
Mohamad, W. N., Omar, A. and Haron, M. S., 2012. The moderating effect of medical travel
facilitators in medical tourism. Procedia-Social and Behavioral Sciences. 65. pp.358-
363.
Molz, J. G., 2012. Travel connections: Tourism, technology, and togetherness in a mobile world.
Routledge.
Standing, C., Tang-Taye, J. P. and Boyer, M., 2014. The impact of the Internet in travel and
tourism: A research review 2001–2010. Journal of Travel & Tourism Marketing. 31(1).
pp.82-113.
Theobald, W. F. ed., 2012. Global tourism. Routledge.
Vellas, F., 2016. The international marketing of travel and tourism: A strategic approach.
Macmillan International Higher Education.
Xiang, Z., Magnini, V. P. and Fesenmaier, D. R., 2015. Information technology and consumer
behavior in travel and tourism: Insights from travel planning using the internet.Journal
of Retailing and Consumer Services. 22. pp.244-249.