Travel and Tourism Report

This report provides a comprehensive analysis of the travel and tourism sector, focusing on the UK. It examines how supply has adapted to meet changing demand, influenced by economic, technological, and political factors. The report evaluates the positive and negative impacts of tourism on economic, environmental, and social aspects, providing detailed tables outlining these effects. Furthermore, it proposes strategies to maximize positive impacts, such as promoting green tourism and supporting local enterprises, while minimizing negative impacts through strict law enforcement and community engagement. The conclusion emphasizes the increasing significance of the travel and tourism sector and its susceptibility to various global changes.

Travel and Tourism

TABLE OF CONTENTS
INTRODUCTION....................................................................................................................... 3
3.2 Explain how supply has changed to meet the effects of the demand created ......................3
4.1 Evaluate the positive and negative impacts of these factors................................................4
4.2 Provide strategies to maximize positive impact and minimize negative impact..................7
CONCLUSION............................................................................................................................ 9
REFERENCES ......................................................................................................................... 10
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INTRODUCTION
Travel and tourism sector is regarded as the most developing industry in UK because of
its contribution in economic development of the nation. However, instead of getting success, the
industry is affected by a range of factors which is discussed in the present study. Apart from this,
discussion has also been made on impact of environmental, social and economic factors on
tourism industry. Further, researcher has also discussed how the perspective of supply have been
changed to meet the effects of demand created for tourism.
3.2 Explain how supply has changed to meet the effects of the demand created
In the above section, several factors have been discussed that affects demand for travel
and tourism services and according to such aspects, travel entity of UK have changed the way of
supplying the services (Blanke and Chiesa, 2013). In this respect, emphasis has been laid on
economic aspects where in services are offered according to the purchasing parity of customers.
Since, purchasing power of customers in UK has been increasing; therefore they are ready to
spend money on travel and tourism services. Hence, more provisions for luxury services have
been added in travel and tourism sector. Due to economic stability, customers prefer to visit
different places in UK and that further increases the popularity of the tourist destination.
Technology is the most vital aspect on which demand for travel and tourism is getting
changed and this also allows customers to get in touch with the tourism entity. Thus, coping with
technological aspects, hospitality sector is able to promote the services to maximum number of
customers (Hall, Timothy and Duval, 2012). Hotels are also able to communicate properly with
the customers regarding the tour packages and service provision. Hence, communication
between customers and business entities are increasing accordingly. Different new services are
also integrated for various destinations of UK and that helps the customers to get knowledge
about the tourism trends. Technology is also used as a significant source of spreading awareness
about the destinations of UK and this appeal the visitors to get package for the same country.
With the help of online services, tourism related information have been communicated among
the customers. Along with this, it also helps the customers to make reservation for their tour
package.
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To enhance the efficiency of travel and tourism services, government of UK have
declined rates of tariffs and taxes so that frequency of visitors can be increased. Overall demand
for tourism in UK has been amending since visitors are charged appropriate prices for the
services (Xiang, Magnini and Fesenmaier, 2015). New resources can also be acquired from
different countries so as to meet the changing demand in travel and tourism sector. Thus, it can
be said that political factors play crucial role in developing the tourist destinations. The
environment of the country is healthy and eco-friendly; thus it attracts most of the customers
towards UK tourism. Thus, total number of visitors has been increasing because of the various
services included in UK tourism.
Since, demand for tourism increases during national events and occasions; this gives an
opportunity to UK tourism entity to add several provisions for customer satisfaction. Talented
and skilled people are employed so that they can comprehend and deliver prominent services to
the clients (Blanke, and Chiesa, 2013). Moreover, this is also useful in meeting culturally
diversified needs of the visitors. The business entities working in this sector also emphasizing on
demand forecasting so that accordingly service provision can be added for the customers. Thus,
from the above discussion it is clear that supply is changing as per different trends in UK
tourism.
4.1 Evaluate the positive and negative impacts of these factors
Impact What is this impact Positive impacts Negative impacts
Economic impact of
tourism
This impact is all
about spending of
customers in travel
and tourism services
(Evans, Stonehouse
and Campbell, 2012).
The tourism industry
generates substantial
economic benefits to
both host and home
country. It creates
more opportunities
for employment
because of different
integrated services. It
also provides
Employment
opportunities created
by tourism entity is
often poorly paid and
seasonal; hence many
lives get affected
from such kind of
temporary
employment.
Government has to
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opportunities for
small scale business
enterprises which is
typically imperative
for rural
communities. It
generates extra tax
revenue from airport
and hotel taxes.
increase the cost of
expenditure so as to
improve
infrastructure such as
road, hotels and
visitor centers
(Stearman, 2010).
Money generated by
tourism does not
always benefit the
local economy.
Destinations
dependent on tourism
can be adversely
affected due to
economic recession
and improper flow of
resources.
Environmental
impact of tourism
This shows how
environmental
aspects are related
and promoted
through tourism
activities.
Tourism activities
help in conserving
wildlife and natural
resources because
they are the major
tourism assets. With
the help of entrance
charges and guide
fees, funds can be
generated and can be
used to maintain
Through overuse,
tourism poses a threat
to a region’s natural
and cultural
resources. This
includes water
supply, beaches and
heritage sites. To
enhance the degree of
tourism, several
cultural and heritage
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animal preserves.
Further, with the help
of such resources,
investment can be
done for marine
parks. Since, tourism
generates
employment
opportunities; thus it
contributes in
reducing issues such
as over-fishing and
deforestation.
properties are
converting into hotels
and other museums;
hence this destroys
the natural property
of the nation. Further,
tourism related
activities also
increases pollution
through traffic
emissions, littering
and etc (Molz, 2012).
Noise pollution is the
major issue in
tourism sector that
affects the overall
sustainability of the
economy.
Social impact of
tourism
Social aspects shows
that how tourism is
engaged with society
and community.
Improved
infrastructure of
tourism benefits the
local community and
it also enhances
living standard of
people. This also
helps the entity to
add more leisure
activities in travel
and tourism sector. It
The behavior of
visitor can have a
detrimental effect on
the quality of the list
of the host
community. Social
factors typically
increase issues like
alcohol problems,
drug consumption
and criminal
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also encourages the
preservation of
traditional customs
and beliefs; hence
gives more growth
opportunities to
tourism sector.
Several events and
occasions can be
celebrated through
pride (Hall, Timothy
and Duval, 2012).
Apart from this,
interchanges of hosts
and guests develop
better understanding
and it is also useful in
raising global
awareness of issues
such as poverty and
human rights.
activities. It can also
contravene human
rights by taking land
from the local to
build hotels and
several beaches. This
not destroys natural
property of the
country; but also
impacts livelihood of
people. Improper
interaction with
tourist can also lead
to an erosion of
traditional cultures,
values, norms and
beliefs.
4.2 Provide strategies to maximize positive impact and minimize negative impact
Impacts Strategies to maximize
positive impact
Strategies to minimize
negative impact
Economic impacts of
tourism
Tourism entity should
develop numerous deals with
multinational tourism
companies so as to establish
Employment opportunities
should be provided on regular
basis so that even at smaller
scale, people can manage
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more hotels and restaurant
chains (AlSayyad, 2013). The
travel and tourism entities
should also engage in policies
that amends the provision for
national tourism plans.
There should be more
strategic plans to boost total
tourist expenditure for
financial flows. The
government should also
support local tourism
enterprises by encouraging
hotels to integrate with local
suppliers.
To improve the economic
standard, replacement system
should be developed for
philanthropy.
their lives.
As per the necessary projects
only, government should
spend the resources on
diverse activities.
Environmental impacts of
tourism
Green tourism should be
promoted so that to protect
the local heritage of the
country. This is also useful
for the purpose of revitalizing
native cultural values and
beliefs. Further, through this
traditional arts and crafts can
be regenerated through this.
Apart from this, visitor can
There should be strict
implementation of laws so as
to conserve natural properties
of the country. The marine
environment and its natural
resources should be managed
more efficiently so as to
minimize the negative impact
on threatened habitats
(Papatheodorou, Rosselló and
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also enjoy unspoiled nature of
the country. It is different
from the concept of eco-
tourism; however eco-tourism
is a part of green tourism.
At regular intervals,
supportive strategies should
be implemented so that
natural reservoirs can be
protected. This would protect
the natural properties of the
tourism destinations.
Xiao, 2010).
Activities that generate
pollution should be
minimized or banned and up
to higher extent, that should
be made mandatory. This will
also assist people to realize
their civil responsibilities.
Social impacts of tourism In every tour package,
heritage and cultural
properties of the country
should be promoted so that at
wider level, cultural norms
can be prevented.
Human rights should be
promoted and protected so
that social imbalance can be
reduced (Xiang, Magnini and
Fesenmaier, 2015).
Local communities should
behave positively with the
visitors so that to create
positive impact. Cultural
values of other countries
should be protected at every
Close monitoring should be
there on the activities of
tourists so as to stop them to
get involved in criminal
activities. While serving
alcohol, hotels must ensure to
get proper licensing to reduce
legal constraints.
Tourism should not include
any activity that can harm the
social beliefs of people.
People who own lands in
natural places should not be
forced to convert the property
for commercial purposes.
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stage as this is useful in
showing concern towards
diversified cultural aspects.
CONCLUSION
It can be concluded from the study that role of travel and tourism sector is increasing
significantly. Factors like technological advancement and disposable income prove to be highly
influential for the demand this industry. There is presence of several political changes within
nations like Tibet and Cuba which is having huge impact on the travel and tourism sector.
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REFERENCES
Journals and Books
AlSayyad, N., 2013. Consuming tradition, manufacturing heritage: global norms and urban
forms in the age of tourism. Routledge.
Blanke, J. and Chiesa, T., 2013. The travel & tourism competitiveness report 2013. In The
World Economic Forum.
Evans, N., Stonehouse, G. and Campbell, D., 2012. Strategic management for travel and
tourism. Taylor & Francis.
Hall, C. M., Timothy, D. J. and Duval, D. T., 2012. Safety and security in tourism:
relationships, management, and marketing. Routledge.
Molz, J. G., 2012. Travel connections: Tourism, technology, and togetherness in a mobile world.
Routledge.
Papatheodorou, A., Rosselló, J. and Xiao, H., 2010. Global economic crisis and tourism:
Consequences and perspectives. Journal of Travel Research. 49(1). pp.39-45.
Stearman, K., 2010. Travel and Tourism. Evans Brothers.
Xiang, Z., Magnini, V.P. and Fesenmaier, D.R., 2015. Information technology and consumer
behavior in travel and tourism: Insights from travel planning using the internet. Journal
of Retailing and Consumer Services. 22. pp.244-249.
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