Research Project: Technology's Impact on Travel and Tourism Sector

This research project examines the influences of technologies on the travel and tourism sector, with a specific focus on Abootts Travel. The study investigates how technology is implemented to improve performance and boost efficiency within the UK travel and tourism industry. It explores the benefits of online services, e-payment systems, and online booking platforms, and analyzes the impact of these technologies on productivity and profitability. The research includes a critical review of references, a detailed research project specification, and an outline of the appropriate research plan and procedure, including data collection methods like questionnaires. The project aims to assess the technological influences, identify the effects of technology implementation, and furnish recommendations for betterment within existing technologies to enhance business operations for Abootts Travel. The research also considers factors influencing research selection, such as data availability and trending subject matter, and provides a comprehensive overview of the research methodology, including research philosophy, design, strategy, approach, data analysis, and sampling techniques. The findings are presented with recommendations for the company.

RESEARCH PROJECT

Table of Contents
THEME ...........................................................................................................................................1
TASK 1............................................................................................................................................1
P 1.1 Formulating and recording possible research project outline specification.......................1
P 1.2 Identifying the factors that contributes to the process of research selection.....................2
P 1.3 Critical review of references..............................................................................................3
P 1.4 Research project specification...........................................................................................4
P 1.5 Appropriate plan and procedure of research......................................................................5
TASK 2............................................................................................................................................6
P 2.1 Matching resources' efficiency..........................................................................................6
P 2.2 Undertaking research investigation with agreed specification..........................................8
P 2.3 Recording and collecting relevant data..............................................................................9
TASK 3..........................................................................................................................................11
P 3.1 Research evaluation technique.........................................................................................11
P 3.2 Interpretation....................................................................................................................12
P 3.3.Recommendations and further consideration...................................................................16
TASK 4..........................................................................................................................................17
P 4.1 Presentation of outcome...................................................................................................17
REFERENCES..............................................................................................................................19
APPENDIX I.................................................................................................................................20
.......................................................................................................................................................20

THEME
The influences of technologies on the travel and tourism sector; A study on Abbotts Travel
TASK 1
P 1.1 Formulating and recording possible research project outline specification
` In formation and technologies have been making great impact within corporate sector
from the last few decades. Innovators and engineers are frequently making efforts to invent
advanced and unique technology which can bring revolutionary changes within current business
environment. In context of travel and tourism sector in the UK, various types of innovative
digital and information technologies are being implemented by several types of organisations in
improve their performance level and boost up efficiency as well. In toady's world, Internet
technology being utilised by each organisations to getting communicated with their existing
customer at worldwide. Technologies has been proved boons for travel and tourism sector in UK.
Abootts Travel is one of the leading travel and tourism private company in United Kingdom.
Frequent utilisation of advanced and innovative technology within travel and tourism sector, the
management of the organisation enable to improve their day to day business practices execution
within easy manner (Jalilvand and Samiei, 2012). In the sited organisation, technology has made
betterment within performance level of business in the industry and it reduces the extra efforts
which minimise over costing within business environment which incur. Online services, e-
payment, online booking, etc. Provides ample of benefits to the company. Implementation of the
latest technology is essential for enterprise to increment within existing customer base
efficiently. In this context, the present study. Management of the organisation will be able to
gather broad information about their customers by just clicking one press.
The following research aim and objectives of project which is as described below:
Aim:
“ To assess the influences of technologies on the travel and tourism sector; A study on Abootts
Travel”.
Objectives:
 To analyse technological influences in Abootts Travel.
 To recognise the effect of implementation of technologies on the productivity and
profitability of Abootts Travel.
1

 To furnish recommendation for betterment within existing technologies to management
of Abootts Travel to raise up business operations.
Research question:
 Which types of technologies being utilised at Abootts Travel?
 What are the effects of the utilised technologies upon the productivity and profitability of
Abootts Travel?
 What are the effective ways that can help administration of Abootts Travel to increase
their business operational efficiency?
P 1.2 Identifying the factors that contributes to the process of research selection
There are some elements of the research topic that contributes to selection of the
research which described below: Availability of data: Feasibility of data is an essential element factor that motivates the
researcher to the selection of this specific topic on understanding the influences of
technologies on travel and tourism sector in UK. In this context, the current data on
present research are easily available and the relevant data related to subject can be easily
extracted by researcher. The topic is fascinating and appropriate data concerning to the
topi can be access by the researcher which is available on internet. Special areas of interest: In this research, the researcher has particular areas of interest in
the research project. In this context, it is very essential for investigator and research to
extract those filed in which they have much interest and like the most as well. As
described about researcher interest about the particular topic. There are some subject
matters which makes influences upon researcher to selection of the researcher project
eventually. Enhance knowledge: Enhancement within analytical knowledge and technological
experience, researcher has chosen this topic. It will enable researcher and end user of the
study to increase their depth of knowledge within influences of technologies within
traveling sector in UK. With the help of study on the topic, he of she will be able to raise
up their ares of knowledge within this particular subject which influence them most.
 Trending subject matter: It is one of the trending subject matter which is taking by many
of researcher at present times. So trending topic also influence researcher to increase their
2

research criteria in the particular technological filed. Thus, feasible subject matter is
another factor that contributes to the process of research selection.
P 1.3 Critical review of references
According to Cantallops & Salvi, (2014) technology element plays vital role in context of
travel and hospitality industries in UK country. Both industrial customers get effective benefits
from advanced communication level of firm, reservation and guest experience and getting online
services. In the hospitality business, technology has played crucial role in terms of provision of
better guest experiences to their existing customers from reservation to check out services. In
travel and tourism business, there are numbers of day to day activities are being done, where
technology can help organisations to completion of their business tasks significantly. However,
in travelling sector technology is helping this sector to getting communicate with existing
customers and greatly impact upon performance level of businesses which is running in this
sector. As per Egger, (2013) it has stated that, technological applications and instruments has
made ample volume of advantages to the travel and tourism to completion of their day to day
practices smoothly. In the nation, most of the travelling organisations are using digital
technology by which they effectively communicating with each other and accomplish their
targeted goals and objectives efficiently.
Theodosiou & Katsikea, (2012) argued that, technology has been making influences upon
organisational employees' attitude and motivation level at high level which encourage them to
working with confidently at workplace to achieving their given tasks within business. However,
utilisation of hybrid and innovative technological invention, it being necessary for organisational
professionals to conduction of proper training and development program at workplace in order to
generation efficiency with existing employees of this sector to effectively operate new tools and
instruments within business operation. According to Cooper (2012) after adoption of advanced
technological instruments and applications by travelling sector in UK, companies would be able
to increment within productivity and profitability level of business. Howsoever, in order to
sustain within current competitive marketplace, travelling companies require keeping up
advanced and updated technologies in industry to sustain in the marketplace effectively.
As per Pesonen & Horster, (2012) it has elaborated that, technology has played an
important role in accomplishing economic growth by generating economical means for
customers to travel. With the help of successful technological applications, travel and tourism
3

sector gaining low cost benefits from the easiest manner. In the travelling sector in UK,
evolvement and progress of information and digital technology has made tremendous impact in
tourism. Mobile and computerised instrument has helped management department of
organisations to execution of their operational and management practices within easy form. As
per Thakran & Verma, (2013) with the help of internet technology, customers of companies can
easily communicate with online services provided by organisations at portal and they will be able
to subscribe offers in easy manner with the assistance through mobile application and official
websites of organisations. Thus, with the help of technological instruments, travel and tourism
organisations are required to adopt advanced digital technology at workplace in context of
reaching out existing customers and introduce their latest offering to them in easy way. It will
help them to boost up their existing performance and growth level of business.
P 1.4 Research project specification
An investigator or a researcher must be use the best research techniques for conducting
the research project in proper manner. Research techniques are the best techniques so that a
researcher use theses these techniques for better performing research project. Now it is a new
issue that what technique shall be use by the researcher in various techniques. According to the
Abootts Travel, the various techniques for making a better research project are as under beneath - Research Philosophy: In this method the process is starting from data collection, data
analysis and further data interprets. Research philosophies have some types (Sotiriadis
and Van Zyl, 2013). That are positivist and interpretive. In such type a researcher must
use of interpretive research technology for getting best result. Research Design: In accordance to reach at certain achievement the researcher must
make a plan under this technique. For making this researcher will use the descriptive
research design. The descriptive research design provides to the researcher a perfect
subject matter and from this researcher is capable for find to the research related
problems. Research Strategy: It provides a strategy to the researcher for work on all research
project and analysis the data collected earlier. Qualitative and quantitative are the basic
kind of research strategy. According to the problems the researcher must use both of
them with primary data and secondary data eventually and study the research problem.
4

 Research Approach: It is a process where determine the broad assumptions to detailed
method of data collection, analysis and interpretation. It is therefore depends on the
nature of the research problem being addressed (Sigala, Christou and Gretzel, eds., 2012).
Two types of research approach are used for research problem. First is approach of data
collection and second is approach of data analysis or reasoning. Data Collection: In data collection there are certain steps for collecting or gathering and
analysing the data by different techniques and methods. So there are basically two ways
for collection of data these are primary source and secondary source. Using questionnaire
method the researcher collect the primary data. And about secondary data the researcher
use articles and related books with authentic permission. Sampling: Sampling is the act or process of selecting the best sample from various data.
Sampling is required because there are too many data in front of a researcher and he/she
can distract from numbers of data. In sampling a small part selected as a sample for data
analysis process. Example of sampling is like a data of 20 employee takes for sample for
the analysis of data collection (Banyai and Glover, 2012). In this process the researcher
can use simple random sampling technique.
 Data Analysis: In this technique these steps are followed – inspecting, cleaning,
transforming, and last model ng the data with the use of information. The process of
analysis of data examine each elements of the data provided by using logical and
analytical reasoning. Data analysis use systematic process for making better research.\
P 1.5 Appropriate plan and procedure of research
Activity 1th
We
ek
2nd
Wee
k
3rd
Week
4th
Wee
k
5th
Week
6th
Week
7th
Week
8th
Wee
k
9th
Wee
k
10th
Week
Identify
research
topic
Review of
Literature
Drafting
Methodol
5

ogies
Complete
Proposal
Design
question
and pilot
research
Document
ation of
records
Analysing
data and
interpreta
tion
Discussion
and
Conclusio
n
Final
Report
Editing &
Completio
n
TASK 2
P 2.1 Matching resources efficiency
QUESTIONNAIRE
Name:
Age:
Gender:
6

Q.1. Is Abootts Travel utilising updated technologies within their organisational operations?
 Yes
 No
 Not Sure
Q.2. Which kinds of technologies implemented by Abootts Travel to boost up productivity and
profitability?
 Customer relationship management system(CRM)
 Digital technological instruments.
 Online e-commerce facilities
 Mobile and computerised communication system.
Q.3. How frequently the technological applications are being used by Abootts Travel
management?
 Often times
 Average times
 Not sure
Q.4. Is administration of Abootts Travel is gaining advantages from advanced technologies?
 Yes
 No
 Not Sure
Q.5. Is customer satisfaction and market share has been raised after implementation of
technologies?
 Yes
 No
 Not Sure
Q.6. Employee motivation has been increased by using technologies at Abootts Travel?
 Yes
 No
 Not Sure
Q.7. How would you recommend the administration of Abootts Travel to betterment within
existing technologies in the organisation?
7

 Raise up capital investments
 Conducting training sessions
 upgrading existing technologies
 No recommendations
P 2.2 Undertaking research investigation with agreed specification
In this section, researcher will define the research methodology which has used by he or
she in the research proposal briefly. Research philosophy: In this first phase in Saunders Research Onion is research
philosophy. It defines about systematic ways in which the data is been gathered and
further analysed and interprets. In this research the researcher has used interpretivism
research philosophy (Mok, Sparks and Kadampully, 2013). It enables researcher to attain
desired aim and objectives of study. Research design: Research design is a structure by which the researcher was able to give
answer of the research questions. In the study, the researcher has utilised the descriptive
research designs to answering the research questions. Research strategy: It refers to the respective plan through the researcher will be able to
work on entire research tasks and assess the gathered data as well. There are two kinds of
research strategies which are qualitative and quantitative. In the present research, the
investigator has used both strategies on the primary and secondary data collection. Research approach: Research approaches is utilised to checkout the feasibility of
assumptions and hypothesis which is used in the present study. In the present study, the
research has utilised deductive research approach. Data collection: Data collection can be executed by using various types of data
gathering approaches and processes. Systematically, there are two ways and approaches
of collection of data which is primary and secondary data collection method. In order to
gather appropriate data from the selected employees of the organisation, a questionnaire
has been provided them to gain knowledge about influences of technology on
organisation functionalities (Cantallops and Salvi, 2014). The secondary data has been
gathered by assessing books and articles from different authors. It will help the
8

researcher to attain their desired goals and objectives on which the study has conducted
by researcher. Sampling: It is essential factor of research through which data can be collected. In the
present study, 40 employees has been taken as sample to collect analytical data. It has
been done by using simple random sampling method. Data analysis: According to data analytical phase, in this stage, collected data
interpreted within thematic analysis process. In the present study, researcher has utilised
themes to prepare tables and figures to interpretation in the systematic form. Ethical consideration: It is very crucial factor for the researcher to consideration of the
importance of ethics (Buhalis and Amaranggana, 2013). During completion of research
tasks, it is necessary for the researcher to follow up the ethical codes and conduction to
carry out research. Entire consent has been obtained from the participants.
 Research limitation: The researcher has faced certain types of limitation while
formation of aim and objectives of the study. During data gathering and assessment
method, the researcher faced problems to selection of the most appropriate method for
conduction of study.
P 2.3 Recording and collecting relevant data
Theme:1. Abootts Travel utilising updated technologies within their organisational operations
Is Abootts Travel utilising updated technologies within their
organisational operations?
Frequency
Yes 30
No 6
Not Sure 4
Total 40
Theme:2. Various kinds of technologies implemented by Abootts Travel to boost up
productivity and profitability
Which kinds of technologies implemented by Abootts Travel to
boost up productivity and profitability?
Frequency
9

Customer relationship management system(CRM) 5
Digital technological instruments. 6
Online e-commerce facilities 5
Mobile and computerised communication system 24
Total 40
Theme:3. Often times technological applications are being used by Abootts Travel
management
How frequently the technological applications are being used by
Abootts Travel management?
Frequency
Often times 30
Average times 6
Not Sure 4
Total 40
Theme 4 Administration of Abootts Travel is gaining advantages from advanced technologies
Is administration of Abootts Travel is gaining advantages from
advanced technologies?
Frequency
Yes 32
No 5
Not Sure 3
Total 40
Theme:5. Customer satisfaction and market share has been raised after implementation of
technologies
10