HND Travel and Tourism: Marketing Mix for Thomson Tour Operator

This report examines the application of marketing principles within the travel and tourism industry, focusing on Thomson Tour Operator's summer holiday package for 2018. It addresses the importance, roles, issues, and problems associated with the marketing mix, including product, price, place, and promotion. The analysis extends to the service sector mix, emphasizing the significance of people, physical evidence, and processes in enhancing customer satisfaction and improving the firm's image. The report also explores the concept of the total tourism product, highlighting the provision of quality services such as accommodation, restaurants, and transportation. The report concludes by referencing relevant academic sources that support the analysis and findings. Desklib provides access to a variety of solved assignments and study resources for students.

Marketing in Travel
and Tourism
TASK 3

Table of Content
 Introduction
 Marketing mix
 Problems in the product, price and place components
 Service sector mix in tourism sector
 Significance of service sector mix
 Concept of total tourism product
 References

Introduction
Thomson tour operator is preparing summer holiday package
2018 to Spain and turkey.
Importance, roles, issues, problems and different concepts of
marketing mix will be addressed in this presentation.

Marketing mix
Marketing mix is that concept which help in mixing all elements of
firm that include price, place, product and promotion which should
be designed for achieving target goals and objectives.
There are four factors of products that include price, place,
promotion and products.

Problems in the product, price and place
components of Thomson
Each firm will face different issues and problems in
marketing mix concept, Thomson operator also face different
issues related to the core concepts of marketing mix which
are as under:
Product- Different types of products and services and also
develop new goods.
Price- Change price according to the competitors cost
Place- Effective area for attracting large number of customers

Service sector mix components of
tourism sector
Service mix means that three extra elements of marketing that
will be added and assist in service industry which are
concrete in nature.
Here are three elements:
 People
 Physical evidence
 Process

Significance of service sector mix
elements to travel and tourism industry
Service sector mix concept is important for tourism industry
 Enhancing customers satisfaction
 Improvement in firm image in large market
 Increase quality of products and services
 Distribution of different form of goods
 Fixed reasonable price rate

Concept of total tourism product
Total tourism product refers to designing products which aim
of providing quality services to their buyers and offers
various services such as accommodation, restaurants, hotels,
transportation and some other facilities that include parks, spa
and parlour etc.

References
Ponnam, A., 2017. Investigating the process through which E-
servicescape creates E-loyalty in Travel and Tourism
Websites. Journal of Travel & Tourism Marketing. 34(1).
pp.20-39.
Truong, V. D. and Hall, C. M., 2017. Corporate social marketing
in tourism: to sleep or not to sleep with the enemy?. Journal of
Sustainable Tourism. 25(7). pp.884-902.
Xu, F., Buhalis, D. and Weber, J., 2017. Serious games and the
gamification of tourism. Tourism Management. 60. pp.244-
256.

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