Analyzing Revenue, HR, and Legal Aspects in Tourism Business

This report provides a comprehensive analysis of the travel and tourism business toolkit, using Thomas Cook Group as a case study. It delves into key revenue management principles, including market segmentation, historical demand analysis, and overbooking strategies, along with the tools like capacity utilization and discount allocation. The report also examines the impact of differentiated pricing strategies on revenue management. Furthermore, it explores the HR life cycle, from attraction and recruitment to retention and separation, specifically in the context of a Marketing Manager role, and the importance of performance management in achieving organizational goals, including an example of performance management plan. Finally, the report addresses the legal and ethical considerations within the travel and tourism industry, highlighting relevant legislation such as the Equality Act and the Health and Safety Act. The assignment aims to provide a holistic view of the operational, strategic, and legal facets of the travel and tourism sector.