Analysis of Current Trends in Travel and Tourism: Thomas Cook

This report analyzes current trends in the travel and tourism industry, with a focus on how companies like Thomas Cook adapt to meet evolving customer expectations. The report examines key trends such as adventure tourism, ecotourism, and sports tourism, highlighting the importance of understanding customer needs and preferences. It discusses various tools and methods for gathering market information, including feedback analysis, market surveys, and government data. Furthermore, it provides a ranking of top countries for adventure tourism. The report emphasizes the need for innovative product development to increase customer satisfaction and loyalty, offering valuable insights for businesses operating in this dynamic sector. The report also includes references to support the findings.

Contemporary Issues in Travel and
Tourism

TASK 2

Introduction
Travel and tourism sector in fastest growing industry in the world which
requires that companies can make their holiday package according to
customer needs and new and future trends. There are various changes
in the tour and travel trends in last few years and its affecting the tour
operators approaches and methods dealing with their potential
customers. As a manager of Thomas Cook it is essential that they design
attractive and innovative products which can help to increase the sales of
the company.

Current trends influencing change in the UK
travel and tourism:
Thomas Cook is make their product according to their customer expectation
which can increase the customer satisfaction and increase customer loyalty.
There are few trends as given below:
Adventure tourism
Ecotourism
Sports tourism:

Analysis of a current trend using appropriate
techniques and resources
There are various tools and methods which can be used by the company
to collecting relevant information from the market.
● Feedback analysis
● Market survey
● Government data

There are following top 10 countries for
Adventure tourism
Rank Developed countries Developing countries
1 Iceland Czech Republic
2 Germany Israel
3 New Zealand Estonia
4 Norway Chile
5 Switzerland Slovak Republic
6 Canada Slovenia
7 Australia Bulgaria
8 Finland Poland
9 Austria Korea, Rep.
10 Denmark Romania

REFERENCES
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Crooks, V.A and et.al, 2011. Promoting medical tourism to India: Messages,
images, and the marketing of international patient travel. Social Science &
Medicine, 72(5), pp.726-732.
Kang, E.J and et.al, 2012. Benefits of visiting a ‘dark tourism’site: The case of the
Jeju April 3rd Peace Park, Korea. Tourism Management, 33(2), pp.257-265.
Dickinson, J.E and et.al, 2014. Tourism and the smartphone app: Capabilities,
emerging practice and scope in the travel domain. Current Issues in Tourism,
17(1), pp.84-101.