Travel & Tourism: Analysing Trends & Strategies for Cox and Kings

This essay analyzes contemporary issues in the travel and tourism industry, focusing on the strategic implications for companies like Cox and Kings. It emphasizes the importance of understanding current trends through both primary and secondary research methods, including quantitative and qualitative techniques. The analysis highlights the significance of niche tourism, such as sail services, adventurous trips, medical tourism, and film tourism, in catering to specific market segments. The essay suggests that Cox and Kings should focus on providing diverse services and experiences, including water parks, mountain adventures, and extreme sports, to attract a wider range of tourists and remain competitive in the evolving travel market. Desklib provides a platform to explore more solved assignments and study tools for students.

Contemporary issues in travel and tourism
(Analyse current trends using appropriate methods)
An enterprise has to analyse all the current trends that is taking
place in the today's world. It is the responsibility of management to
examine all the problems of present trends and should take
appropriate steps for eliminating that. Cox and Kings have to utilise
the concept of niche market. This helps them in dealing with
specific market place by offering specific products and services to
the targeted audiences.
Niche tourism refers to that kind of tourism which offers
special goods and services to satisfy the targeted group of
people. This type of tourism activities can be done via
creation of images, providing different products and services
at particular destination for the referenced audiences. This
also increases competition in the marketplace as every tries to
attract visitors by providing them best quality goods or
services. It also aids in changing the strategies as per the
demands and needs of travellers. There are some niche
tourism products that should be analysed by the Cox and
Kings and supply services like, polo, Film tourism, medical,
well-being, Eco – tourism, religion tourism, etc. Example of
Niche tourism includes outdoor games, golf, cruise
adventures activities, wild life, heritage and cultural tours and
various other travelling experiences.
Some of the services and products are present that have to be
analysed by the venture as per the need of market that are listed
below:
 Sail services while shipping
 Venturous trips to experience unique things
 Medical facilities at the time of travelling
 Film tourism that is shooting for any advertisements
Cox and Kings can take use of following methods and tools for
recognising current trends:
 Primary and secondary tools
 Quantitative and Qualitative techniques
Both the methods are proved to be very supportive and helpful at the
time of making decisions as they show accurate data and
information with the aid of questionnaire or feedbacks acquiring by
the users. Information may be taken from the books and journals and
internet. After that organisation can make decisions on the ground of
taste of the users.
Therefore, Cox and Kings have to provide such services in
order to seek the attention of large number of tourists. Most
of the travellers take tour along with their families or friends
for experiencing different things for instance water parks,
mountains, sky diving, jungle trips, bunging jumping, etc. so,
cited venture should arrange tour activities in such places.
Introduction
Conclusion
Techniques
Graphical presentation