Analysis of TUI Group and Tourism Policies in the UK Sector

This report provides a comprehensive analysis of the travel and tourism sector, focusing on TUI Group and the influence of UK government policies. It begins with an overview of TUI Group, including its establishment, headquarters, and financial performance. The report then delves into the functions of the UK government, including its role in maintaining balance and providing financial support to tourism organizations such as VisitEngland and VisitBritain. It also examines the role of government-sponsored bodies like ABTA and ALVA, as well as international agencies such as the World Tourism Organisation and the World Travel and Tourism Council. The report further discusses the influence of local and national economic policies, such as tax fluctuations, the UK Guarantees Scheme, and UK Export Finance, on the travel and tourism sector, including the impact of Brexit. The analysis incorporates insights from articles and academic sources to provide a well-rounded understanding of the sector. The report concludes by referencing key sources used in the analysis.

Travel and Tourism
TASK 2

TUI Group
• Established in 1923.
• Company has headquarters
in Hannover, Germany.
• Profit orientation in 2016:
€1,037.4 million

2.1 Functions of government
• Government of the country is focused on maintaining a balance in
terms of political, social, economical and legal aspects.
• The UK government provides financial support to activities of travel
and tourism sector organisation.
• For example: VisitEngland, VisitBritain are funded by government
even for the private sector up to ￡ 100 million.

Function of government sponsored bodies
• There are different government
sponsored bodies which exist in
travel and tourism sector. For
example:
• Association of British Travel
Agents (ABTA).
• Association of Independent
Museums.
• Association of Leading Visitor
Attractions (ALVA).

Function of international agencies
• There are several international agencies that function for the
betterment of both tourists and the individuals that work in travel
and tourism sector.
• World Tourism Organisation is a strategic approach of United
Nations also known as the United Nations World Tourism
Organisation.
• World Travel and Tourism Council is the global organisation that
functions internationally.

Continued...
• As per the article “London welcomes new visitor visas for Chinese
tourists” the government has played vital role in promoting tourism.
• There is great potential in foreign markets especially those of China
because of political and economical stability.
• The use of this opportunity shall bring in great advantage for the
companies of Travel and tourism sector with significant contribution
in the national economy.

2.2 Influence of Local and National Policies
Local and National economic policies of UK have following
influences on the travel and tourism sector:
•Tax fluctuations results in increase in levy of customer availed
services and products.
•UK Guarantees Scheme is one of the economic steps that
government has taken for supporting projects up to ￡ 4 billion.
•UK Export Finance is a national policy that has positively influenced
the travel and tourism sector for providing insurance for the required
risks.

Continued...
•After Brexit, it was considered that UK might face economic
breakdown which turned out to be a false prediction.
•The country experienced significant growth in the consecutive year.\
•The article “Record number of Chinese tourists flocking to London
after Brexit sparks plunge in the pound”, depicts that government
agencies and other local organisations of travel and tourism sector have
helped in stabilising the situation of economic decline.

REFERENCES
Books and Journals
Moutinho, L. ed., 2011.Strategic management in tourism. Cabi.
Navickas, V. and Malakauskaite, A., 2015. The possibilities for the
identification and evaluation of tourism sector competitiveness
factors. Engineering economics. 61(1).
Perch-Nielsen, S., Sesartic, A. and Stucki, M., 2010. The greenhouse
gas intensity of the tourism sector: The case of Switzerland.
Environmental Science & Policy.13(2). pp.131-140.
Blanke, J. and Chiesa, T., 2011. The Travel & Tourism
Competitiveness Report 2011. In World Economic Forum,
Geneva, Switzerland.