Analysis of Current and Emerging Trends in Travel and Tourism

This presentation delves into the dynamic world of travel and tourism, providing a comprehensive overview of the sector's current and emerging trends. It explores the various factors that influence tourist behavior and decision-making processes, including geographical and social influences, and highlights the significance of motivational models like Maslow's Hierarchy in understanding consumer choices. The presentation examines key trends such as online booking and the integration of robotics, analyzing their impact on the development of global tourism. Furthermore, it identifies the factors that contribute to the popularity of global destinations, such as reviews and offers, and discusses their effects on tourist behavior. Overall, the presentation provides a valuable insight into the evolving landscape of the travel and tourism industry.

Travel and Tourism

Table of content
 Introduction
 Factors affecting tourism behavior
 Models of motivation & influence on consumer decision making
 Factors underpinning tourist behavior & effect on decision making
 Current & Emerging trends in Travel and Tourism industry
 Significance of trends to development of tourism sector
 Conclusion
 References

Introduction
Travel and tourism sector has been widely regarded as a constantly
evolving sector which contributes 10.4% to the GDP of the
Globe. The present PPT throws light upon the emerging trends
within tourism industry. Also, it includes the factors which drive
the behavior of travelers and affect their decision making
procedure. Lastly, the factors impacting over the popularity of
worldwide destinations are explored.

Factors affecting tourism behavior
There are several factors that have a significant influence over the manner
in which activities related to travel and tourism sector and conducted. In this
regard, some of the factors which place impact over tourism behavior are given
underneath:-
 Geographical factors
 Social factors

Models of motivation and influence on
consumer decision making process
Motivation is a significant factor which places widespread impact over
the interests and choices of consumer. Thus, it impacts over the
decision making procedure of tourists. There are several models of
motivation out of which one primary framework along with its
impact is explained beneath:-
 Maslow's Hierarchy theory

Factors underpinning tourist behavior
and its impact on decision making
Several factors tend to place an impact over the decision making of
tourists. In this regard, it can be determined that geographical and social
factors are the prominent ones that have a significant impact over the manner
in which tourists build interest in relation to a particular destination. Thus, it
is required by the tour operators to develop packages which are in
accordance with the latest needs of customers as well as the emergent trends
of tourism sector.

Current & Emerging trends in
Travel and Tourism industry
Online booking: With the evolution of time, consumers now prefer to book
their tour packages over the net via company websites or travel e-portals.
Hereby, the reservations for hotels and travel tickets are done via desktop
or mobile apps.
Robot: Cognitive computing is yet another emergent trend pertaining to
travel and tourism sector that is being taken up by tour operators to lessen
the burden of staff members and enhance operational efficiency.

Significance of Emerging and Current
trends to Global Tourism development
The travel and tourism sector is constantly evolving with the passage of time.
In this regard, the various trends that currently prevail and are emerging within the
confines of tourism sector such as online booking, use of robots and so on, tend to
drive the tourist behavioral pattern and facilitate them to visit a destination. This
inflates the revenues of those destinations and thereby results in growth and
development of global tourism sector.

Factors affecting the popularity of
global destinations
Several factors place impact over the popularity of global destinations. These are described in
a brief manner as follows:-
Reviews of friends and relatives: Individuals discuss with family and friends while finalizing
destinations for traveling The reviews received from friends, family and acquaintances tend to
have a significant influence over the decision making of tourists, and thus affect the popularity
of destination in the long run.
Offers and Discounts: The industry offers several discount to its customers but if in case they fails
to deliver effective services to user as per the promises then it might work as negative factor
for company and influence interest of customers towards the industry in negative manner.

Conclusion
As per discussion done in PPT, it can be said that there are various
emerging and current trends which are paving the way of travel and
tourism sector such as robotics, solo travel, online booking and many
more. These tend to have a significant effect upon the manner in which
travelers make decisions regarding destinations and traveling.

References
Vellas, F., 2016. The international marketing of travel and tourism: A
strategic approach. Macmillan International Higher Education.
Vu, H. Q., and et. al., 2015. Exploring the travel behaviors of inbound
tourists to Hong Kong using geotagged photos. Tourism
Management. 46. pp.222-232.
Forno, F. and Garibaldi, R., 2015. Sharing economy in travel and
tourism: The case of home-swapping in Italy. Journal of Quality
Assurance in Hospitality & Tourism. 16(2). pp.202-220.