Impact of Travel Trends: An Analysis of the Tourism & Hotel Sector

This report provides an in-depth analysis of current travel trends and their impact on the tourism industry, with a specific focus on the role of digitalization. It examines how these trends influence various stakeholders, including businesses, entrepreneurs, and local communities, and discusses the posit...Read More

Travel Trends &
Insight

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Travel industry can be referred to the idea of people related to travelling to different
locations either internationally or domestically. There are number of reasons involved for
travelling purposes such as social activities, for leisure or for business purposes. Travel industry
includes number of services for their tourist including accommodation, transportation,
information such as tourist information centres and entertainment (de Miguel Buckley and et.al.,
2020). This report will discuss that trend which create impact on travel and tourism industry.
Different key factors are discussed which drives global trends within industry and involvement
of stakeholders in the particular trend. The future impact of these trends is investigated along
with the examination of three factors related to the chosen trend. A particular sector is identified
which is highly affected by the selected trend and its impact are discussed in this report.
MAIN BODY
Travel industry is rapidly growing as it provides number of services to their customers
including food and beverage services, entertainment and recreation, travel services,
transportation and accommodation. It focuses on the experiences of people related to their
expectations so that overall travel and tourism industry can generate revenues in effective
manner. Digitalisation plays important role in the growth of tourism and travel industry as it
supports their services to great extent. This global trend offers multiple opportunities to different
destinations so that they can easily access new market and improve their services and travel
products in appropriate manner (Gowreesunkar and et.al., 2021). New technologies provide
better assistance in continuous optimisation of various activities which create support for tourists.
Customers can get real-time updates regarding their required information on different areas with
the help of digitalisation. It saves their lot of time and money which influence their mind to take
more services related to travel and tourism in frequent manner. Travel industry can also
personalise services according to the needs and demands of the customers with the help of
upgraded technology which ensures their effective growth and development. It accurately
integrates and measure data related to the requirements of customers so that they can carry out
decisions which provide benefits to both travel industry as well as to customers. The trend like
digitalisation creates number of positive impacts on tourism industry as it contributes in reducing
unemployment and significantly improve the quality and standard of life.
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Stakeholders play important role in the contribution of growth and expansion of overall
travel and tourism industry. Stakeholders includes businesses which provide services related to
travel, entrepreneurs, host community, government of host destination, local citizens and tourist.
With the help of digitalisation, stakeholders can carry out planning and effective decisions
regarding availing services according to the needs of tourists (Iwu and Patrick, 2021). They
ensure proper hospitality along with profitability so that positive image can be established in
appropriate manner. Both private and public sector involved themselves in providing effective
and better services with the assistance of advanced technologies so that they can contribute in the
development of economy. It improves the rate of GDP, which is positive factor contributed
through travel industry.
Digitalisation create number of positive impacts on travel industry. For example, improve
customer experiences, lower down operational cost and improve competitive advantages. The
combination of all the three impacts assists overall travel industry in providing higher quality
services to the targeted audience. They can improve creative and innovative ideas for
development of decisions and plans which are beneficial for generation of profits (Li and et.al.,
2022). Tourist can gain insights over the internet without reaching the destination which save
their efforts. They can easily book their services including accommodations, restaurants and
tickets which make their travel experiences smoother. They can easily communicate with the
host country or destination for understanding about services and products which they have to
avail.
Digitalisation can improve the tourism value chain in future and maintain proper integrity
into digital ecosystems. Various organisations which operate their business in tourism and travel
industry can upgrade their positions by innovating their products and services. Automation helps
them in minimising operational cost and time for performing services and activities which
provides benefits to their targeted audience (Mohapatra and Rath, 2020). Development of new
market can be predicted in future which is essential for involving number of new services which
can cater the future demands. Customers can easily customise their demands and services with
the help of advanced technology so that they can improve their travel experiences. Due to the
negative impact of COVID-19 pandemic, it is essential for organisations to involve technologies
so that they can maintain appropriate distance between customers. Digitalisation provides virtual
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space and presence to all the organisation which develop better interaction by maintaining
appropriate and required distance.
Although digitalisation will have various positive impacts on travel and tourism industry but
there can be seen various negative impacts which affect the profitability of organisations to some
extent. Due to the involvement of automation and robotics large number of population face
challenges in getting jobs. It increases the chances of unemployment which create adverse effect
on the growth of economy. Another negative impact of digitalisation is poor connectivity in
remote areas. Sometimes tourist have to book their tickets or have to access information
regarding destinations but they failed due to inappropriate connectivity over the internet
(Poovamnilkunnathil, Nabhani-Gebara and Dalby, 2021). This disturbs the interaction procedure
of individuals with host destination which lower down sales of travel industry. Due to increased
traffic at websites, people face challenges in resolving their queries and confusions in short
period of time. The other cause of concern related to digitalisation in tourism industry is that
number of intermediaries are present over internet. They charge higher amount from customers
for providing them services which creates adverse effect on the mind of tourist that regarding the
particular destination. It is important to eliminate unnecessary intermediaries from the supply
chain so that tourist can save their cost and improve their travel experience in better manner.
These concerns are valid to some extent because of the involvement of their negative factors.
Travel industry can take necessary steps to overcome these issues so that they can provide
positive travel products and services to their targeted travellers (Yin and et.al., 2020).
Digitalisation improve the infrastructure of overall hotel industry by managing their systems
and functions. It assists in analysing and gathering data related to the needs and trends of current
market so that they can personalise offers for the targeted audience. It can easily improve the
brand awareness of hotel industry among customers which directly improves the experiences in
appropriate manner. Customers can gain insight related to the information of lodging, available
activities in hotels, characteristics of rooms, etc (Soltani and et.al., 2019). Tourist can book their
tickets on prior basis with the help of digital technology so that they can get personalised
services according to their expectations. They can get all the details related to the activities
which they want to add in their experiences. Digitalisation assist hotel industry in developing
their infrastructure in highly creative manner which attract large number of customers on regular
basis from different parts of the world. It provides comfort and positive experiences to customers
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which influence their mind in positive manner. Various hotels provide additional services like
Wi-Fi in their premises so that customers can use internet for various purposes.
They also use robots who can provide services like delivery of food and beverages which
eliminates human efforts. Online check-in and checkout are one of the most attractive features of
digitalisation which are used by number of hotels worldwide. It reduces the time of fulfilling all
the formalities and customers don’t have to wait in que for getting their rooms. Staycations
become more interesting with the help of advanced technology because visitors can book all the
events and activities on prior basis so that they don’t have to keep check on tickets and bookings
during their travelling (Wang, Li and Jiang, 2021). Along with the rooms and resorts, customers
can also keep check on the menus which hotels offer to their customers. it provides better insight
to customers about the services of hotel which assist them in taking decisions. Digital
transformation provides number of attractive opportunities to hotel which ensures their growth
and development. Hotels can maintain their online presence and add all the features and
information on their websites so that they can attract customers. It provides various competitive
advantages to hotels which assist them in competing with their competitors.
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CONCLUSION
From the above report, it can be concluded that travel industry includes powerful data which
need to be analysed by customers so that they can avail services according to their demands. The
data which is gathered and analysed is useful for both travel industry as well as to their
customers in development of appropriate decisions. It assists overall tourism industry in
evaluating the current market trends which have to be followed by them in order to gain
competitive advantages. It is important to understand the behaviour of customers so that travel
industry can alter their services in operations according to the needs. This report discussed about
the trends which impact the tourism industry. The involvement of stakeholders in selected trends
are discussed in this report along with different examples of the impacts. Future predictions are
also discussed in context to the current trends which affect the growth of industry. Three
criticisms were also evaluated which are involved in industry due to the selected trend. Particular
sector is analysed which is highly impacted due to the selected trend and its significant changes
are carried out in this report.
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REFERENCES
Books and Journals
de Miguel Buckley and et.al., 2020. Social distancing to combat COVID-19 led to a marked
decrease in food-borne infections and sexually transmitted diseases in Spain. Journal of
travel medicine, 27(8), p.taaa134.
Gowreesunkar and et.al., 2021. Tourism destination management in a post-pandemic context:
Global issues and destination management solutions.
Iwu, C.D. and Patrick, S.M., 2021. An insight into the implementation of the global action plan
on antimicrobial resistance in the WHO African region: A roadmap for
action. International Journal of Antimicrobial Agents, 58(4), p.106411.
Li and et.al., 2022. Insight into granular flow dynamics relying on basal stress measurements:
from experimental flume tests. Journal of Geophysical Research: Solid Earth, 127(3),
p.e2021JB022905.
Mohapatra, H. and Rath, A.K., 2020. Fundamentals of software engineering: designed to provide
an insight into the software engineering concepts. BPB Publications.
Poovamnilkunnathil, A., Nabhani-Gebara, S. and Dalby, M., 2021. 1625P The virtual clinic: An
insight into the patient and clinician experience in cancer during COVID-19. Annals of
Oncology, 32, pp.S1154-S1155.
Soltani and et.al., 2019. Bikesharing experience in the city of Adelaide: Insight from a
preliminary study. Case studies on transport policy, 7(2), pp.250-260.
Wang, Q., Li, S. and Jiang, F., 2021. Uncovering the impact of the COVID-19 pandemic on
energy consumption: New insight from difference between pandemic-free scenario and
actual electricity consumption in China. Journal of Cleaner Production, 313, p.127897.
Yin and et.al., 2020. Changing carbon footprint of urban household consumption in Beijing:
Insight from a nested input-output analysis. Journal of Cleaner Production, 258,
p.120698.
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