Travelations: A Delicious Journey Through Culinary Experiences Project

The Travelations project presents a business concept for a restaurant in Birmingham, UK, emphasizing collaboration with local businesses to offer high-quality, affordable culinary experiences. The project recommends leveraging social media for marketing, partnering with local stores, and capitalizing on Birmingham's attractions. A SWOT analysis is included, providing insights into the restaurant's strengths, weaknesses, opportunities, and threats. The project aims to attract local foodies by offering free Wi-Fi and focusing on a delicious journey through culinary experiences. It also references various academic papers and studies related to Birmingham's urban environment, culture, and food policies to support its recommendations and strategies. The project covers various aspects of the business including marketing and partnerships.

TRAVELATIONS
A DELICIOUS JOURNEY THROUGH CULINARY EXPERIENCES

Reason behind idea
 The main reason behind this idea revolves around, making collaboration with local businesses in
order to offer customers with the best services along with high quality and taste in an affordable
price range. In addition to this, restaurant will offer free Wi-Fi services to consumers with an aim
to reach out to local foodies in London, United Kingdom premises.

Audit of Birmingham

Recommendation
 It is recommended to respective restaurant to attract more number of customers with the help of
different social media channels like Face book and more.
 In addition to this, respective entity is also recommended to partnership with small local stores and
food shops in order to enhance market reach.
 According to the audit of Birmingham it has been evaluated that this place is having number of
attractions and iconic landmarks with the help of this restaurant can assure maximum profitable
return and consumer reach.

SWOT analysis of Birmingham

Propose Strategy

REFERENCES
 Dorrington, M., 2018. Birmingham wills and inventories 1512–1603.
 Awan, I., 2018. ‘I never did anything wrong’–Trojan Horse: a qualitative study uncovering the
impact in Birmingham. British journal of sociology of education, 39(2), pp.197-211.
 Wesener, A., 2016. ‘This place feels authentic’: exploring experiences of authenticity of place in
relation to the urban built environment in the Jewellery Quarter, Birmingham. Journal of Urban
Design. 21(1). pp.67-83.
 Whitehead, M.E.T., 2019. Loughborough University, Aston University, Loughborough, UK,
Birmingham, UK, MA Evans@ lboro. ac. uk T. Whitehead@ aston. ac. uk. Design Discourse on
Culture and Society: Re: Research, Volume 5, 5, p.57.

REFERENCES
 Lee, S.E., Quinn, A.D. and Rogers, C.D., 2016. Advancing city sustainability via its systems of flows: the urban metabolism of
Birmingham and its hinterland. Sustainability. 8(3). p.220.
 Filippini, R., Mazzocchi, C. and Corsi, S., 2019. The contribution of Urban Food Policies toward food security in developing and
developed countries: A network analysis approach. Sustainable Cities and Society. 47. p.101506.
 Allen, S., Fanucchi, M.V and et. al., 2019. The search for environmental justice: the story of North Birmingham. International
journal of environmental research and public health. 16(12). p.2117.
 McKendry, C., 2016. Cities and the challenge of multiscalar climate justice: Climate governance and social equity in Chicago,
Birmingham, and Vancouver. Local Environment. 21(11). pp.1354-1371.
 Brimner, L.D., 2020. Birmingham sunday. Astra Publishing House.
 Lee, S.E., Quinn, A.D. and Rogers, C.D., 2016. Advancing city sustainability via its systems of flows: the urban metabolism of
Birmingham and its hinterland. Sustainability. 8(3). p.220.
.

REFERENCES
 Weber, R., Herold, C and et. al., 2018. Life cycle of PCBs and contamination of the environment and
of food products from animal origin. Environmental Science and Pollution Research. 25(17).
pp.16325-16343.
 Esquivel, A., Lewis, K., Rodriguez, D., Stovall, D. and Williams, T., 2002. We know what's best for
you: Silencing of people of color. Counterpoints. 209. pp.207-219.
 Harris, E.M., 2016. Visit California Farms: Your Guide to Farm Stays, Tours, and Hands-On
Workshops. Wilderness Press.
 Avery, H.W and et. al., 2018. Benjamin K. Atkinson, PhD Department of Natural Sciences Flagler
College St. Augustine, FL 32084. Ecology and Conservation of the Diamond-backed Terrapin, p.268.

REFERENCES
 Niewiadomska-Flis, U., 2016. The Whistle Stop Café as a challenge to the Jim Crow bipartition of society in Fannie Flagg’s Fried
Green Tomatoes at the Whistle Stop Café. Roczniki Humanistyczne. 64(11). pp.171-186.
 Hall, S., King, J. and Finlay, R., 2017. Migrant infrastructure: Transaction economies in Birmingham and Leicester, UK. Urban
Studies. 54(6). pp.1311-1327.
 Georgiou, D., 2016. 'Looking for Kline': as part of Flatpack Film Festival's,'Birmingham on Film'.
 Khan, G. and Khan, F., 2019. Ascertaining the “Halalness” of restaurants–scale development and validation. Journal of Islamic
Marketing.
 Wesener, A., 2017. Adopting ‘things of the little’: Intangible cultural heritage and experiential authenticity of place in the Jewellery
Quarter, Birmingham. International Journal of Heritage Studies. 23(2). pp.141-155.
 DiPietro, R.B. and Levitt, J., 2019. Restaurant authenticity: Factors that influence perception, satisfaction and return intentions at
regional American-style restaurants. International Journal of Hospitality & Tourism Administration. 20(1). pp.101-127.

REFERENCES
Montross, B., 2020. Journey to Birmingham. The Mercury, 2020(1), p.17.
Wesener, A., 2016. ‘This place feels authentic’: exploring experiences of authenticity of place in relation to the
urban built environment in the Jewellery Quarter, Birmingham. Journal of Urban Design. 21(1). pp.67-83.
Roy, H., 2016. The role of local food in restaurants: a comparison between restaurants and chefs in Vancouver,
Canada and Christchurch, New Zealand.
Warren, S. and Jones, P., 2018. Cultural policy, governance and urban diversity: resident perspectives from
Birmingham, UK. Tijdschrift voor economische en sociale geografie. 109(1). pp.22-35.
Bloomfield, J., 2019. Our City: Migrants and the Making of Modern Birmingham. Unbound Publishing.