This project report focuses on the Travelite agency's website design and its application of marketing principles using the Wix platform. The introduction highlights the significance of a website for attracting customers and expanding business in the global marketplace. The task section explains the Wix platform and justifies the design of the travel agency website, emphasizing its role as a robust marketing strategy. The report details the importance of various website pages, such as Home, About Us, and Contact, for providing information and attracting potential travelers. It also discusses the benefits of a dynamic website in improving brand value and customer service. The conclusion reiterates the website's importance as a marketing tool and summarizes the benefits for the Travelite agency, including increased visibility and business expansion. The report references several academic journals and books supporting the concepts discussed.
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