Marketing Plan Report: Travellers Heaven Business Analysis

This report provides a marketing plan for "Travellers Heaven," a holiday business. It outlines the company's vision, objectives, and target market, including single travelers, families, and business travelers. The report analyzes the competitive landscape, highlighting competitors like Tripadvisor and Vrbo, and suggests strategies for pricing, promotions, and online presence. It emphasizes the importance of local tours, competitive pricing, and the development of an app for enhanced communication and marketing. Strengths, weaknesses, opportunities, and threats (SWOT) analysis is performed, along with references. The report focuses on leveraging online platforms for promotion and expansion into new markets to gain a competitive advantage, while addressing potential challenges like competition and startup risks. The report aims to provide a comprehensive overview of the marketing strategies required for the success of the holiday business.

BUSINESS AND FUNDAMENTALS OF MARKETING
Vision
To become the leading online holiday searcher and first click for all the travellers.
Objectives
 Providing travellers with unexplored destinations which are safe for them to travel to.
 To be able to reach out to the local tour operations in destination countries.
 Get low price air carriers for the travellers for comfortable and faster transport.
Goals
Goal for travellers heaven is to make sure that they are providing best places for travelling at low
price.
My background
 Experience of working in a travel agency
before resuming university studies.
 Experience of 7 years in product sourcing for
travellers who love holidays.
 To provide the travellers to provide the best
bookings and safe holiday packages which are
present.
Target market
 Single travellers.
 School and
university trips.
 Families.
 Business trips.
Competition
 Tripadvisor
 Vrbo
 Aurhomes
Investment
required:
£69,000.
Source: Bank
loan.
Strengths
 Tours are going to be local.
 Pricing is going to be according to competition.
 Flights must be regular so that more clients would get attracted.
Weaknesses
 Online presences are missing which is a major drawback for the organization.
 Finances are not present for marketing,
 Experience in employees is also missing which is not good for the company
to be able to gain competitive advantage.
Opportunities
 Unique locations are going to get in unique identity for the
company in the market.
 Unique market is going to rise in the market due to this
factor.
Threats
 Risks would be involved in a start up organization which
can make the company lose their loyalty and trust of the
clients as well.
 Idea can be copied easily by other organizations making the
company not be able to gain the right client base for
themselves in market.
Price
 Competitive pricing would be used.
 Location, local tour, etc. would be dependent on pricing
factor.
 Penetration strategy is going to be used by Travellers
Heaven in order to be able to gain more customer base.
Place
 Locations are going to be multiple which is going to be
good for the company's reputation and value in market.
 Rare places would be explored and added in the places
where travellers heaven clients would love to travel.
Product
 Stay in hotel.
 Holiday packages.
 Flights.
Promotion
 Google and other online platforms would
be used for promotions.
REFERENCES
Grubor, A. and Jakša, O., 2018. Internet marketing as a business
necessity. Interdisciplinary Description of Complex Systems:
INDECS. 16(2). pp.265-274.
McKay, G., Hopkinson, P. and Ng, L.H., 2018. Fundamentals of
Marketing. Goodfellow Publishers Limited.
STEENSMA, J.T and et.al., 2017. Enhancing Dissemination Though
Marketing and Distribution Systems. Dissemination and
Implementation Research in Health: Translating Science to Practice.
p.191.
Notes
Promotions-
 Develop app and promote it so that the awareness of the organization would
be higher in market.
 Presence on web would be promoted making more communication be
present between the company and the clients which are present in the
organization.
Place-
 Explore and expand in other cities and countries which is going to get in
higher competitive advantage.
Opportunities-
 Less overheads with possible growth is present.
Threats-
 Competition is high in the market which is not good for travel heaven.