Travelodge Hotels Limited: Business Organisation, SWOT and PESTEL

This report provides a detailed analysis of Travelodge Hotels Limited, focusing on its business organization, competitive environment, and strategic positioning. It examines the organizational framework, highlighting the tall authoritative structure and its benefits. The report includes a SWOT analysis, identifying Travelodge's strengths, weaknesses, opportunities, and threats, as well as a PESTEL analysis, evaluating the political, economic, social, technological, environmental, and legal factors impacting the company. The analysis concludes that effective communication and strategic planning are crucial for Travelodge to maintain its competitive edge and achieve its business objectives. The report also emphasizes the importance of adapting to technological advancements and external factors to ensure sustained profitability and market leadership. Desklib provides access to similar reports and solved assignments for students.

Understanding
Business Organisation

IINTRODUCTION 3
TTASK 4
CCONCLUSION 7
RREFERENCES 8
BBooks and Journals 8
INTRODUCTION
The business environment is the breakdown of internal and external aspects of
employees, customer needs with expectations, demands and delivery of new ideas in technology,
etc. The mentioned aspects affect business operations both positively and negatively. The
business environment is of two types the micro business environment and the macro business

environment and the two environments create different types of opportunities for the business.
Identifying all the factors is to running the business. This will not only help them to be
competitive in the market but also increase their profitability (Caiado, and et.al., 2022). The
business environment is essentially the collection of all external understandings and
perspectives such as representatives, buyer needs along with their
desires, demands, government agencies, innovation development and many more, influence these
trade and commerce the companies operating in both negative and positive form. There are
essentially two types of commercial atmosphere, namely small-scale commercial atmosphere and
large-scale commercial atmosphere, and apparently both environments create different
types of openness for the association. Therefore it is extremely crucial for
the business management to recognize all the components that make
up the commercial environment by showing advertising examine. This is not as if it would help
take a burden off the competitive advantage over their rivals, but it also makes a difference
in increasing their productivity. Travelodge Hotels Limited is a privately held company
operating in the hotel and hospitality industry in the UK, Ireland and Spain. It is known simply
as Travelodge, it is the UK's largest independent hotel brand with over 570 limited
service hotels in the UK. In the early 1970s, Charles Forte bought the Travelodge brand in the
United States with the hope of establishing it in Great Britain (Lim, and et.al., 2022). The first
Travelodges opened in 1973 in the former Excelsior Motor Lodge, a Forte-owned motel brand
located near busy roads. Trust house Forte would later open another hotel chain along the way in
1976.
TASK
Organizational Framework of Travelodge Hotels Limited
The business framework is basically the corporate structure that provides a complete account of
the significance or importance of the business activities to
achieve the stated objectives. Coordinate the design of the hierarchical structure as well as

the tasks and duties towards the employees of the company, the more the
hierarchical base is organized and based on Firm Fit, the more successfully the organization
can exploit its potential (Madurapperuma, and Wijayanayake, 2022).
Tall Authorative Structure -
The elevated hierarchical framework is the critically best technique of down
management in which the CEO or chief officer of the company is the developer, which officially
creates the work culture, methodologies, objectives and vision that will be interconnected to all
the centered members of the board of directors, aware of updating all the choices and the
framework (regulation) with the help of lower-level employees. the high picture is rigid in nature
and welcomed for the most part by large associations. Travelodge Hotels Limited is a giant
worldwide hotel chain with over 800 franchised hotels around the world. So this organizational
structure will ultimately help and embrace the specific company.
the organization's administration establishes a various division within the
industry that is financially controlled by the board of directors. The directors of
the company are intellectuals to make important choices and the director of
the center executes, evaluates and makes an action plan to achieve the objectives for
the improvement of the company.
Benefits-
 The main advantages of the high-tier framework is with the help provided by solid the
chain of command, the framework, is optimal so that it can be profitably maintained.
 This procedure includes communicated parts and limits of control of obligations.
Analysis of business environment of Travelodge Hotels Limited
The trading environment is basically inclusive, where the organization's manager does
business capacity (Maletič, and et.al., 2022). If it adopt a Travelodge Hotels Limited, their
forwarded request will be included and performed by company management makes a difference
in distinguishing which trading environment can more accurately calculate business factors.
SWOT analysis of Premier Inn 300 words: -
Strengths Weakness

Company presence: - It has a good
reputation in the hotel industry The company
has over 560 hotels worldwide
About 500,000 rooms They serve about 3
million guests
in a month (Nkomo, 2022).
Locations: - as the management of the
Hygiene issues: - these are considered the
main weaknesses.
Incident involving housekeeper at festival
premier inn filmed
Same guest towels for cleaning the entire
bathroom.
Limited presence: -the limited presence
globally is also a crucial weakness
company provide their services near airports,
great tourist attractions, and universities. The
company management allows various
consumer segments to stay nearer to the
locations where they are required to be.
for the company. In comparison to the giant of
the market, the firm has a limited presence in
a number of nations.
Threat
Newmarket: - The first and most important
opportunity presented to the company is the
ability to explore new markets. Successful
entry of respective companies into Germany
and Ireland.
Digital technologies: -Each company has the
opportunity to use digital marketing tools to
expand its business in a highly competitive
market. With the help of these tools, they can
Threat
Legal Threat: - As a matter of hygiene,
company image. If they don't pay, focus on
the law and then take legal action they can
stand up to them (Puri, 2022).
Lockdowns: - Due to the pandemic
lockdown, the hospitality industry faces many
challenges. If you have similar conditions. A
major challenge for Travelodge Hotels
Limited

efficiently and capably promote their brand.
PESTEL analysis of Travelodge Hotels Limited;
● Political factors- as the business includes a well-known and picture-perfect, within the
market providing assistance in the raise of possible customer base. During the rise of
Covid 19 virus in the UK government the pictures of eating out to support out measures,
will be consequential from a optimistic chance for the hotel stated in this report.
● Economic factors- These include interest rates, national GDP, expanded employment,
inflation and various more. Combined with a premier hotel, it's incredible. The negative
impact on the financial position of the UK has been seen, and the country's GDP has
shrunk at a very high rate of connecting with those who may lose their jobs
(Seranmadevi, and et.al., 2022). Within the expandable salary of destined individuals, it
is hard for people to spend on trips that can affect
hotel sale.
● Social factors- This form of behaviour includes changes in buyer trends and behaviour
and many more. Due to the wide distribution, extreme changes were seen. In front of
individuals, the inclination towards homestays. As a result, individual companies need
free giant’s number of client-based structures Customers tend to these locations
said to be sanitized and respecting all Covid rules of
Travelodge Hotels Limited responsible for Covid regulation and management and also
sanitize all rooms, most recently on arrival and departure (Yopan, and et.al., 2022).
● Technology Factor Technology can quickly an industry's pricing structure and
competitive scene in a very quick time. It therefore becomes enormously significant to
constantly and reliably invent, not only to maximize possible profit and become a market
leader, but also to avoid undesirability in the near future. Recent technological
developments and competitors discoveries, as mentioned above. If company come

across a new technology that is fast popularity in its industry, it is vital to monitor its near
of status and how fast it is rising and disrupting competitors revenue. This would
translate into the urgency needed to respond adequately to
innovation, both by aligning the technology and outcome an innovative alternative. The
influence of technology on the prices that most businesses in
the sector are subjected to can significantly increase or decrease the resulting profit. If
these incomes are substantial, they can be invested in the R&D department, where
upcoming technological inventions would additional increase the profit level
CONCLUSION
From the above report it has been concluded that it is organized to execute all business
capabilities in a very successful and productive manner, and the management of the organization
must follow the appropriate key authority framework Clear communication between workers and
directors is described as a right and a duty leading to better representation effectiveness. The
result is that the company is able to achieve its goals in a truly efficient manner The report
concludes that by performing a SWOT inspection, companies can realistically identify their
priorities and weaknesses, and which job openings can be leveraged in competitive advertising.
After completing the PESTEL exam, it is useful to analyse and measure the influence of external
factors in the hospitality industry.
REFERENCES
Books and Journals
Caiado, R.G.G., and et.al., 2022. Challenges and benefits of sustainable industry 4.0 for
operations and supply chain management—A framework headed toward the 2030
agenda. Sustainability, 14(2), p.830.
Lim, W.M., and et.al., 2022. Environmental social governance (ESG) and total quality
management (TQM): a multi-study meta-systematic review. Total Quality Management
& Business Excellence, pp.1-23.
Madurapperuma, K. and Wijayanayake, J., 2022 Readiness Factors for SMEs in e-Business to
Adapt Digital Marketing in Sri Lanka: A Systematic Literature Review.
Maletič, D., and et.al., 2022. Understanding motives for and barriers to implementing asset
management system: an empirical study for engineered physical assets. Production
Planning & Control, pp.1-16.
Nkomo, M., 2022. The anatomy of a gold-rush: Politics, uncertainty and the organisation of
artisanal mine work and labour in Zimbabwe. The Extractive Industries and Society, 11,
p.101124.

Puri, R., 2022 Investigating the ‘mission and profit’paradox-Case study of an ecopreneurial
organisation in India.
Seranmadevi, R., and et.al., 2022, May. Utilisation of Virtual Assistant and Its Impact on Retail
Industry. In 2022 6th International Conference on Intelligent Computing and Control
Systems (ICICCS) (pp. 1729-1733). IEEE.
Yopan, M., and et.al., 2022. The Role of Digital Leadership, Customer Orientation and Business
Model Innovation for IoT Companies. International Journal of Business, 27(2).