Travelodge Business Issues and Strategic Recommendations

Desklib provides solved assignments and past papers to help students succeed.

Employability Skills
Student’s Name:
Student’s ID:
1

Executive summary
In this report, Travelodge business issues have been highlighted. Different strategic tools have
been discussed so that it can guide the enterprise to bring innovative feature in their business
strategy. Two work-based problems of Travelodge have been identified and two
recommendations are added that can guide it to manage their business issues precisely.
Importance of team dynamics has been discussed in the study that guides the enterprise to
improve psychological understanding between higher and lower team of the enterprise.
Evaluation of tools and methods based on decision-making strategy has been used such as
PRIDE, Brainstorming, and Fishbone techniques that guide leaders of Travelodge to manage
their business issues in a perfect manner.
2

Table of Contents
Introduction......................................................................................................................................5
Task 1...............................................................................................................................................6
Introduction..................................................................................................................................6
1.1 Develop a set of own responsibilities and performance objectives.......................................6
1.2 Evaluate own effectiveness against defined objectives.........................................................7
1.3 Make recommendations for improvement.............................................................................7
1.4 Review how motivational techniques can be used to improve quality of performance........8
Conclusion...................................................................................................................................8
Task 2...............................................................................................................................................9
Introduction..................................................................................................................................9
2.1 Development of solutions based on work-based problems...................................................9
Conclusion.................................................................................................................................10
2.2 Communication various style. A formal letter to senior management of the hotel to inform
them about the problem and a memo to all staff of the hotel management...............................10
Introduction................................................................................................................................12
2.3 Analysis of time-management strategies in relation to work-based experience as a manager
at Travelodge.............................................................................................................................12
Conclusion.................................................................................................................................12
Task 3.............................................................................................................................................13
Introduction................................................................................................................................13
3.1 Explanation based on different roles of employees in a team and how they work together
to meet goals and objectives of organisation.............................................................................13
3.2 Analysis of the team dynamics............................................................................................15
3

3.3 Recommendations based on alternative ways to accomplish tasks and to achieve team
goals...........................................................................................................................................16
Conclusion.................................................................................................................................17
Task 4.............................................................................................................................................18
Introduction................................................................................................................................18
4.1 Evaluation of tools and methods in order to develop solutions against issues with reference
to Travelodge Hotel...................................................................................................................18
4.2 Develop an appropriate strategy for resolving a particular problem of labour turnover with
reference to your chosen organisation or Travelodge Hotel......................................................19
4.3 Evaluation of potential impact on business after implementing the right strategy after
considering both financial and non-financial impacts on the business......................................20
Conclusion.................................................................................................................................21
Conclusion.....................................................................................................................................22
Reference List................................................................................................................................23
4

Introduction
The role of the manager is considered quite essential in terms of providing their employees with
motivation and inspiration in the workplace so that they become capable enough to achieve the
tasks that have been assigned to them. As a result, it is imperative for the managers to make sure
that they have the right set of management skills so that it allows them to congregate with the
objectives of the organisation. The study will focus on the different techniques deployed by the
manager of Travelodge Hotel to provide quality services and improve the overall quality of their
departmental operations. There are instances when the organisation is unable to resolve its work-
based issues. The study will shed light on some of the important methods that help the manager
to overcome their issues and enhance the quality of presentation in the company. The paper will
highlight the importance of teamwork in terms of the organisational context in the market.
5

Task 1
Introduction
This section of the study will help to understand the different types of skills and responsibilities
that will assist the manager of “Travelodge Hotel” to attain their objectives in an authentic
manner. Besides this, certain motivational techniques will be analysed that helps to enhance the
performance quality in the place of work of the hotel.
1.1 Develop a set of own responsibilities and performance objectives
It is important for the manager of “Travelodge Hotel” to make sure that they have developed
required management skills so that they are being able to perform their activities in the right
manner. As a result, the manager should focus on the development of their decision-making skill
in the workplace (Armstrong, 2012). This will aid them to make the correct decision in the
workplace and enhance the overall productivity of the organisation. It is vital for the manager to
make sure that employee involvement is done in the process of decision-making, so that it allows
them to give their own view on the topic of discussion.
Besides this, they should look to develop their adoptability skill to make sure that they are able
to operate in the market in the right manner. There are times, when the organisation is subjected
to changes in the workplace (Armstrong and Taylor, 2014). It is imperative for the authority to
make certain that the employees are being able to adapt to the changes in the workplace and are
able to work for achieving the objectives. This will assist them to boost the overall performance
in the organisation and they can operate in a productive manner.
Employment rights and responsibilities
It is important for the managers of Travelodge Hotel to make sure that they are allocating work
to the workers based on their abilities in the place of work. As a result, the implementation of
Employment Act 2002 is done in the workplace. It will assist the employees to execute in an
authentic manner and they will be able to function according to the necessities of the hotel
(Bingham and Drew, 1999). Moreover, it will help to overcome the issues related to employee
turnover in the workplace.
6

Performance Objectives
Specific To manage and control the performance of the
employees in the workplace for developing
organisational excellence
Measurable To decrease the rates of turnover of the
employees in the company
Achievable To develop the decision-making skills and
communication skills in the workplace for
providing proper guidance to the employees
Relevant To motivate the employees and help them to
gain the objectives of their business
Time 6 months
Table 1: Performance Objectives
(Source: Created by the learner)
1.2 Evaluate own effectiveness against defined objectives
It is essential for the managers of “Travelodge Hotel” to make sure that they are monitoring the
performance of the workers in the place of work. This will help them to recognize the ways in
which they are conducting their business and working in favour of the organisational excellence.
The managers should look to have well-developed interpersonal skills with their employees
(Cottrell, 2015). This will allow them to understand the issues and challenges faced by the
employees in the workplace and they can take all the necessary steps to overcome the same in
the workplace. Besides this, the managers should be capable of communicating with the
employees in an efficient and effective manner. This will help them to enhance the level of
collaborative working within the organisational context (Gold, 2010).
1.3 Make recommendations for improvement
In order to make improvement in the workplace, it is vital for the managers to make sure that
they are making proper use of their skills and competencies. This includes their communication
level with the employees and helping them to understand responsibilities and roles in the
company. It will help to increase their level of productivity and they will be able to operate in an
7

authentic manner. Besides this, the manager of Travelodge Hotel should look to maintain
interpersonal correlation with the workers. This will facilitate them to understand the problems
that the employees in the workplace are facing. They can provide suitable solution to the
workers.
1.4 Review how motivational techniques can be used to improve quality of performance
Employee motivation in the workplace plays a decisive function in terms of enhancing their
activities. This aids the employees to perform their roles and responsibilities in an authentic
manner and they can meet with the organisational requirements. This can be done with the help
of providing the employees with regular feedbacks. As a result, the employees will be able to
know about the mistakes that they have made in the process of business and they can take the
necessary measures to overcome the same (Hind and Moss, 2005). It is important for the
management authority to make the expectations clear to the employees, so that it helps them to
operate in a successful manner.
Conclusion
This section of the study has discussed some of the important managerial skills that allow the
managers to provide adequate support to the employees in terms of their organisational
performance. The section highlights certain recommendations that could be used for overcoming
the issues developed in the workplace.
8

Task 2
Introduction
In this section, Travelodge two issues will be identified and recommendations will be discussed
against the issues so that they can execute their business effectively.
2.1 Development of solutions based on work-based problems.
In Travelodge, it has been seen that working with multiple systems in the enterprise creates
intense data in the tourism sector due to which working professionals cannot tackle all business
issues precisely. Therefore, it raises security issues and decreases its competitive advantage from
the UK community. Another problem that Travelodge faced in recent days is that they launch
super rooms in order to increase comfort level of customers. However, nowadays customers are
much more pricing sensitive due to which they are reducing their identity in contemporary
market. It has been monitored that super Rooms eliminate performance level of the concerned
organisation due to too much price rate of the hotel rooms (Gee et al., 2017).
In order to decrease multiple working system issues, higher team of the enterprise needs to
implement right digital communication tools so that they can decrease chaotic attitude from the
enterprise. Additionally, Bromiley et al. (2015) state that the higher team of organisation should
subdivide workers responsibilities in order to tackle all business issues according to its priority.
Implementation of new timeshare and new policies in the tourism sector as requirement of the
enterprise guides the organisation to tackle their issues in an effective way.
Travelodge needs to modify its super rooms pricing strategy as per the recent demand of their
customers and their expenditure rate so that they can attract more customers effectively. Chen et
al. (2018) comment that higher team of organisation needs to follow customers feedback based
on super rooms and need to reconstruct their strategy so that they can boost their economic
condition. New offers based on super rooms might change customers’ priorities and this can
allow the enterprise to improve their super rooms demand in a systematic way.
9

Conclusion
In this section, importance of new policies and time share has been discussed that can guide
Travelodge to enhance their execution level precisely. Moreover, the enterprise needs to change
their super rooms pricing strategy in order to change customer’s priorities based on their issues.
2.2 Communication various style. A formal letter to senior management of the hotel to
inform them about the problem and a memo to all staff of the hotel management
Travelodge Hotel Pvt ltd.
Sleepy Hollow,
Aylesbury Road,
Thame, Oxon,
OX9 3AT
Date: 12.05.19
To senior management,
Respected sir,
It has been seen that the enterprise is reducing its working efficiency due to multi-working
system and it eliminates psychological understanding between leaders and employees. Another
issue is super rooms pricing strategy due to which enterprise is diminishing their service demand
in front of their potential customers.
For first issue, Travelodge needs to improve their policies and strategies so that they can enhance
their time management factor and security factor in a systematic way. In order to decrease the
super rooms issue, higher team of the travel sector needs to modify their pricing strategy to
maintain their execution level and customers’ satisfaction level in a perfect manner.
Thanking you,
Manager
10

To: Staff
From: Manager
Date: 12.5.19
CC:
Subject: Issues of Travelodge to all employees of the enterprise
Recently, Travelodge is facing security issues due to their multiple system procedure and it adversely
affects their performance level in competitive market. Additionally, in recent years, Travelodge has
launched super rooms concept so that they can increase comfort level of customers. However, lack of
effective pricing strategy decreases its demand in front of their potential customers.
Overview of predicted changes
Different recommendations have been considered against the issues, which are time management
strategy and installation of modern digital tools along with effective pricing strategy. These
recommendations can guide Travelodge to manage its business issues in a perfect manner.
Thanking you
11

Introduction
In this section, different time management strategies will be discussed in order to enhance
professional skills of employees in Travelodge.
2.3 Analysis of time-management strategies in relation to work-based experience as a
manager at Travelodge
Time management strategy is important in every organisation as it focuses on clear objectives
and goals so that employees can meet their deadline in a perfect manner. Dynamic task list along
with subdivision of tasks as per the recent practical skills of employees guides the enterprise to
decrease their performance issues in a systematic way (Chen et al., 2018).
In case of Travelodge, dynamic task list can guide employees to understand companies’
expectation from them and therefore, employees can easily set their target so that they can
manage their task in a systematic way.
Reduction of interruptions is another effective time management strategy that the enterprises
are using in order to maintain their inflow of works (Vellas, 2016). In case of Travelodge,
employees should not check phones and emails all time so that they can complete single task
with high accuracy. Additionally, employees single task attitude is much better than multi
tasking attitude as it decreases extra pressure from employees’ and allows them to manage each
issue in a systematic way.
Conclusion
In this report, importance of different time management strategies has been discussed which are
reduction of interruptions’, dynamic task list and single tasking attitude that increases
performance level of employees in concerned sector.
12