Strategies to Mitigate High Employee Turnover at Travelodge: A Report

Desklib provides past papers and solved assignments for students. This report analyzes employee turnover at Travelodge and suggests solutions.

Employability Skills
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Executive summary
From this study it is seen that Travelodge is encountering issues due to high employee turnover
rate. For this reason it is necessary for the manager to focus on their individual requirements and
motivate them to perform their tasks. Use of performance appraisal technique can be beneficial
in order to mitigate this identified issue. However, increasing corporate tax rate can be
challenging for the management of the hotel to offer incentives and increment salary of all the
internal staffs.
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Table of Contents
Introduction......................................................................................................................................4
Task 1...............................................................................................................................................5
Task 2.............................................................................................................................................10
TASK 3..........................................................................................................................................13
TASK 4..........................................................................................................................................18
Conclusion.....................................................................................................................................20
Bibliography..................................................................................................................................21
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Introduction
The managers have the responsibility of controlling their organisational business process by
managing their internal people. Good time management skill helps the managers to play their
managerial role effectively. In this study, own responsibilities along with performance objectives
as a manager of Travelodge have been discussed. Effectiveness of own performance against the
set objectives has been evaluated here. Ways of performance improvement have also been
suggested here. Application of motivational techniques to make improvement of the performance
quality has been highlighted here.
In addition to this, solutions to the work-based issues have been developed here along with
effective time management strategies. Roles of each team member have mentioned here.
Travelodge is offering high quality hospitality services to its customers and it has it’s
headquarter in UK. More than 11,000 numbers of employees are working in this organisation.
The business revenue of the hotel is 63.71 crores GBP in 2018 (travelodge.co.uk, 2019).
Team dynamics in context of Travelodge hotel have been analysed and alternative suggestions to
complete team work have given here. Appropriate strategy for the issue related to employee
turnover of this hotel has been developed in this study.
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Task 1
Introduction
The employees should receive rewards and incentives from their management to be motivated
towards their job roles. In this section own performance objectives as a manager of Travelodge
has been highlighted.
1.1 Develop a set of own responsibilities and performance objectives
Decision making skill and adoptability
As commented by Akgunduz (2015), a manager should have effective decision making skill
based on the current situation. As a manager of Travelodge Hotel it is important to make quick
managerial decisions so that no delay in customer services can be occurred. Moreover, the ability
of learning new things quickly should be there to introduce new techniques and procedures
within the hotel for increasing profit margin.
Employment responsibilities and rights
Employment Act 2002 indicates that every employee needs to be offered with their expected
responsibilities by their manager (legislation.gov.uk, 2019). Being a manager of Travelodge it is
essential to take care of the personal requirements of all staffs by maintaining interpersonal
relationship with them. After this employee turnover of this hotel can be improved.
SMART performance objectives:
To direct and control Travelodge Hotel’s business process efficiently
Specific As a manager the main objective is to control
and direct employee performance for the
success of business process
Measurable Turnover rate of the employees can indicate
the accomplishment of this strategy
Achievable Need to work on own decision making as well
as communication skill and guide employees
for their better performance
Relevant Motivating employees for better performance
can be helpful for Travelodge to reach its
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business goals.
Time 6 months
Table 1: SMART objectives
(Source: Created by Learner)
1.2 Evaluate own effectiveness against defined objectives
Monitoring and controlling own performance is necessary to make sure that the performance
objective has met. Due to having effective interpersonal skill it is easier to make good
relationship with workers and resolve their work related issues. On the contrary Bharwani and
Talib (2017) argued that, poor time management skill can be a risk factor in case of managers to
implement the business activities and ensure on time services to their customers. As a manager
of Travelodge, lack of time management skill can create challenges to meet the organisation’s
goals. In addition to this, ineffective negotiation skill is also a major problem to increase
productivity of the organisation. Inefficiency of this skill can also affect team collaboration.
1.3 Make recommendations for improvement
It is recommended to learn how to manage time at the time of playing the role of a manager.
Training sessions on time management can be conducted by higher authority of Travelodge for
their managers so that they can be able to perform their job role and responsibilities within the
given time limit.
1.4 Review how motivational techniques can be used to improve quality of performance
According to Bititci et al. (2016), performance quality of the workers can be enhanced by
introducing performance appraisals techniques. The staffs of Travelodge can be provided with
incentives for their performance. Bonus and salary increment can encourage them for better
performance. Besides that in-house training can also be essential to enhance knowledge of the
staffs regarding their job.
Content and process theories of motivation:
Employee motivation leads to improved productivity and turnover rate. According to Blayney et
al. (2019), Maslow’s theory indicates that the individuals can only be motivated if their personal
needs are fulfilled.
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Figure 1: Maslow's Hierarchy of Needs
(Source: Blayney et al. 2019)
Management of Travelodge has to offer job security and expected salary to the internal staffs for
maintaining high motivation level.
On the other side, two-factor theory states that the individuals become able to perform well if
they receive proper supervision (Cetin et al., 2016). Manager of Travelodge has to analyse
strength and weakness of the team members and then allocate jobs based on that analysis.
Figure 2: Herzberg Two factor Theory
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(Source: Cetin et al., 2016)
Promotion and personal growth of the employees motivate them to achieve organisational goals.
As per vroom's expectancy theory, the employees become able to fulfil expectation of their
management if they have enough motivation towards their work (Cohen, 2017).
Figure 3: vroom's expectancy theory
(Source: Cohen, 2017)
Travelodge has to give value to the thoughts of their staffs and respect their opinion regarding
any business activity. Necessary guidance from the manager can help employees to get an
understanding of their job role clearly.
According to Locke's goal setting theory, the managers have to help staffs to clearly understand
organizational goal and their performance objectives (Cottrell, 2015).
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Figure 4: Locke's goal setting theory
(Source: Cottrell, 2015)
Management of Travelodge can monitor the performance of their staffs and after that they can
provide feedback to each of them. Furthermore, the staffs can receive rewards because of their
performance and complete their tasks efficiently.
Conclusion
From this section it is found that the manager has to make interpersonal relationship by
interacting with the staffs. Every worker needs to receive bonus and awards for their good
performance and get promotion as per their expectation.
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Task 2
2.1 Develop solutions to work-based problems. You need to develop solutions to at least two
work-based problems identified during your work experience or in your role as a manager
at Travelodge Hotel
Analysing the problem
As stated by Cox (2018) it can be said managers need to analyse the problem effectively before
taking any decision. In case of Travelodge, manager needs to focus on the problem and analyse it
by listing the point of views of each employee. Clear communication with team members can
help the manager to ensure high level of collaboration and team work by improving negotiation
skill. After this, the staffs would like to work in this hotel and contribute their best to achieve
business aim.
Team meetings and attending training session
Conducting face to face meetings can provide opportunity to the managers to understand
perspective of their employees (Farrell, 2015). During this meeting in Travelodge, the employees
can be provided with their tasks and deadlines. Manager can clear doubts of their employees
regarding their responsibility and manage own time to control other activities. In this context,
attending any training on time management can be essential for the manager to maintain the flow
of their business efficiently. As a result, staffs turnover rate can be decreased.
2.2 Communicate in a variety of styles and appropriate manner at various levels. You need
for example to write a formal letter to senior management of the hotel to inform them
about the problem and a memo to all staff
Letter to senior management
Dear Mr. XYZ
Senior Management of Travelodge Hotel
Sub: Informing about the workplace issue
I am writing this letter to inform you about the workplace related issues. It is noticed that
employee turnover is increased in the hotel that is highly affecting the business as well as
reputation of the organisation. Due to insufficient negotiation skill it is getting difficult to give
necessary solution to the work-based problems of the employees. They are unable to meet the
deadlines and offer on time customer services because of the ineffective time management skill
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of the manager. I am requesting you to provide training sessions to the managers so that they can
be bale to give necessary guidance to their staffs and manage their time for performing all the
responsibilities with perfection. Besides that, reward system for the employees can be revised to
motivate them and ensure high productivity from them. Kindly focus on this matter and take
necessary actions by your side to maintain the strategic position of the hotel in UK market.
Sincerely,
The junior manager of Travelodge Hotel
Writing memo for the employees
MEMORANDUM
To: All the internal employees of Travelodge Hotel
From: Management of Travelodge Hotel
Subject: Requesting you for your collaboration
As our hotel is continuously facing employee turnover related issues hence I want you all to
work as a team and giver your best performance to achieve our business goal. In case if you are
encountering any work related issues then please let us know. We are here to resolve your
problems and help you to improve your skills and abilities. I would appreciate your cooperation
and if you have any query please let me know.
2.3 Identify effective time-management strategies in relation to the work-based experience
or in your role as a manager at Travelodge.
Making priority
As commented by Forsyth (2018), the managers can set their priority of the business activities
and then perform accordingly to ensure competition of the tasks within time. As the manager of
Travelodge it is required to identify the importance of each task. After that, a priority list can be
made to achieve business successes. Based on this priority list the efficient employees need to be
allocated with their tasks and manage the business flow.
Setting objectives
In order to finish the business activities on time, the managers can set objectives (Haynes and
Egan, 2017). It can help the manager of Travelodge to fulfill the goals and make profit. After
that, the managers can guide their employees also to set their performance objectives by
understanding the business goal in a proper way.
Allocating task time
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Managers of the hotel can allocate their time for each task. As influenced by Johnson (2018),
every business activity from planning to implementation of the plan should be done on time. In
context of Travelodge it can be said that its manager has to divide own time based on the priority
list of the tasks. After that they can assure the success of their business process. Manager can
consult with the employees and take their opinions while making the priority list.
Maintaining a diary
As per the point of view of Li et al. (2017) it can be said that a diary can be maintained by the
managers to list their activities. In case of the managers of Travelodge, they can keep note of
their appointment details in a diary. In this way they can be able to complete all of their tasks on
time.
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