Travelodge Hotel: Research Project on Environment and Future Growth

This report provides an overview of Travelodge Hotel, a UK-based travel and tourism organization, focusing on its goals, vision, and operations in the past, present, and future. It highlights the impact of the changing environment, particularly the challenges posed by the COVID-19 pandemic, on the tourism industry. The research problem addresses the sustainability of the tourism industry through better products and services, while acknowledging the limitations of resource scarcity and environmental changes. The report discusses Travelodge's past operations, emphasizing its systematic and ethical approach, as well as its challenges during the pandemic. It also examines the present operations, noting the industry's growth and the implementation of safety protocols. Ultimately, the report concludes that sustainable tourism is essential for maintaining higher productivity in the travel and tourism sector.

Foundation Year research Project
Introduction
The environment is not stable as it changes time to time where it became important for business
industries to adopt new changes for the purpose of running their business and increase the
performance. To understand about changing environment Travelodge Hotel has been selected that is
UK's largest travel and tour based organization providing different types of services to their
customers. Due to pandemic all businesses have been affected negatively as it created the challenges
to operate the business. The report involves overview, goals, vision, past operation, present operation,
and future operation.
Overview
Travelodge refers to several hotel and tourism chain in whole world that offers different types of food
and accommodation services to their customers which can help to develop the organizational
performance. To operate a business there is need to have proper planning and strategy which can be
used to develop the business performance and productivity. The management is required to have
proper understanding and knowledge about changing environment as it helps to know how their
customers will be influenced after receiving products and services. The management plays an
important role by offering different types of services that support accomplishing the business goals.
Goals
The main goal of Travelodge is to increase the customer base by 60%. The another goal is to attain
competitive advantages in changing environment.
Vision
“To become the favourite hotel for value in travel and tourism industry.” The management of tourism
industry plays an important role by conducting environment analysis and supports to develop
business by offering better quality of food and accommodation services.
Research Methodology
• Research philosophy
• Research approach
• Research choice
• Research strategy
• Time horizon
• Data Analysis and techniques
Conclusion
From the report it can be concluded that travel and tourism make possible travelling for
different purposes and travelling to places of leisure and business interests. To develop a
business performance there is need to focus on sustainable tourism which can help to
maintain higher productivity.
References
Bello, F. G. and Kamanga, G., 2020. Drivers and barriers of corporate social
responsibility in the tourism industry: The case of Malawi. Development Southern
Africa, 37(2), pp.181-196.
Cohen, S. A. and Cohen, E., 2019. New directions in the sociology of tourism.
Current Issues in Tourism. 22(2). pp.153-172.
Edgell, D. L., 2019. Managing sustainable tourism: A legacy for the future.
Routledge.
•.
• Past Operation
• Present operation
• Future Operation
Research Problem
The current research is about tourism industry that should be sustainable by offering better products
and services. The tourism and travel industry could help to develop country's economic growth by
managing all functions and activities. The main problem in current research is lack of resource and
changing environment that might be create the issue in getting information. The current research is
about impact of post covid-19 on tourism industry in past, present, and future period.
Present operation -
The tourism industry is growing faster as number of people
spending their holidays by visiting other country who needs
hotels and tourism industry to book the tickets. Travelodge is
the large size organization that operated their business by
offering better design of services. After pandemic (Covid-19) it
become challenging for companies to run their business. In
context to travel and tourism industry it currently changing the
situation as government has allowed the outsiders to visit the
country that supports to operate the business effectively. The
operational function and activities of tourism industry are
improving their performance in changing environment. The
organization make sure their customers that they will get good
quality of accommodation services with safety protocols that will
help to attract the large number of customers and run the
business effectively.
Past Operation -
In the past period Tourism industry operated their business
systematically and ethically by offering better quality of products
and services. The management of Travelodge understand the
requirement of their guests and offer kind of services which can
helped to develop the organizational performance. In past period,
tourism industry has maintained their all functions and activities
effectively. The number of customer base in past period was more
than 70% as management was able to understand the needs and
offer kind of services which supported to develop the business
performance. The accommodation services which have been
provided by organization was accurate and systematic that
influenced the customers and encouraged to make again buying
decisions. The travel and tourism organization has faced the
challenge of Covid-19 that was serious pandemic has affected the
business negatively. All the business activities and functions post
pandemic was good and well in past period as
Present operation -
The tourism industry is growing faster as number of people spending their holidays by visiting other country who needs hotels and tourism industry
to book the tickets. Travelodge is the large size organization that operated their business by offering better design of services. After pandemic
(Covid-19) it become challenging for companies to run their business. In context to travel and tourism industry it currently changing the situation as
government has allowed the outsiders to visit the country that supports to operate the business effectively. The operational function and activities of
tourism industry are improving their performance in changing environment. The organization make sure their customers that they will get good
quality of accommodation services with safety protocols that will help to attract the large number of customers and run the business effectively.