Developing Manager: Travelodge Case Study (MGT201)

Desklib provides past papers and solved assignments for students. This report analyzes management skills and leadership at Travelodge.

The Developing Manager
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Table of Contents
Introduction....................................................................................................................................3
Task 1............................................................................................................................................4
A. Compare the different management styles that you may have observed and discuss the
leadership characteristics of the senior managers [P1.1 & P1.2]..............................................4
B. Evaluate the communication process within the chosen organization and analyze
organizational culture as well as the process of change that is taking place in your
organization. [P1.3 & P1.4]........................................................................................................6
Task 2............................................................................................................................................7
A. Assess your own management skills and performance using the format provided by the
tutor and analyze your own strengths, weaknesses, opportunities, and threats [P2.1 & P2.2]. 7
B. Set and prioritize objectives and targets to develop your own potentials [P2.3]...................9
Task3...........................................................................................................................................10
Introduction..............................................................................................................................10
A. Lead and motivate a team to achieve an agreed goal or objective [P 3.1]..........................10
B. Justify the managerial decisions you may have made or you would make to support the
achievement of agreed goals and objectives and recommendations for improvements [P3.2]
.................................................................................................................................................12
Task4...........................................................................................................................................14
A. Explain how your own managerial and personal skills will support career development and
set the agenda for the future. [P 4.1].......................................................................................14
B. Review career and personal development needs, current performance and future needs to
produce a development plan with career goals and objectives. [P4.2]....................................15
Conclusion...................................................................................................................................16
References..................................................................................................................................17
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Introduction
This assignment is focused to develop a manager by enhancing the knowledge criteria and
skills to work on the manager position in an organization. Development of own managerial skills
is supported to enhance the potential attainment of the personal and professional objectives.
This assignment will be based on the Travelodge hotel which is the largest hotel chain of the
UK. This report will make a comparison in the different management styles used in the different
hospitality organization. Leadership characteristics will be the next topic on which this report will
make its focus. This report will also discuss the organizational communication process used to
share information. Organizational culture and change in the Travelodge will also be discussed in
the report. This report will analyze the own management skill’s utilization. A proper SWOT
analysis will be conducted for in the context of management skills. Development opportunities
and potentials will be discussed in the report. Leading and motivating a team in an appropriate
manner with justified managerial decisions will also be discussed in the report. Role of career
development plan in the managerial and personal skills will be explained in the last of the report.
A personal development plan will be produced at the end of the report for current and future
needs.
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Task 1
A. Compare the different management styles that you may have observed
and discuss the leadership characteristics of the senior managers [P1.1 &
P1.2]
Management style is a method or process which is used by the managers in the organization to
manage the human resource in the organization. On the basis of the utilization and
consideration of human resources, different management styles are developed and used in the
organizations. Some of the management styles are discussed in the below to compare them –
 Democratic management style – It is used in the Travelodge hotel UK which considers
and involves the employees in the managerial decision. It is essential to consider the
employees by the higher management for the greater integration of the employees in the
organization. This management style involves the staff members of Travelodge to make
a team level decision. It supports and encourages the staff of Travelodge to produce
innovative ideas in front of the managers to implement them in the organization. This
management style is effective for employee retention and engagement but it is hard to
make a fast decision by this management style (Amanchukwu, et. al. 2015).
 Authoritative management style – This is management style in which management
and leaders have proper control and right to make a decision. Employees and staff
members are not considered by the management. This management style is used in the
Hilton Hotel which supports to make a faster decision. But the major loophole of this
management style is employee avoidance in the decision making which does not
integrate the employees for organizational betterment.
Democratic management style is effective for the employee’s perspective and authoritative
management is effective for organizational consideration. It is essential to consider employees
for long term goals attainment.
Leadership characteristics
Organizational leadership contains the leadership’s skills and potentials which support to lead to
an organization in the right direction. Some of the leadership characteristics are given below:
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 Vision – It is key characteristics contained in the effective leadership. An effective leader
contains a long-term vision which supports to integrate the resources for long-term
purposes. An effective successful leader contains this quality which enhances ability to
run the organization in an effective manner.
 Integrity – A strategic planning is effectively implemented by integrating all of the
resources. Integration of teams, resources and management support to develop
effective leadership which exists in the Travelodge hotel UK.
 Co-operation – It is a required element in the leadership which enhance interpersonal
collaboration in between the teams and employees which are engaged in the
organization. An effective leader co-operates with the employees by discussing their
issues to resolve with proper co-operation of management (Thompson, 2015).
In the above key characteristics of leadership are discussed which helped leaders to attain
organizational objectives and gaols.
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B. Evaluate the communication process within the chosen organization and
analyze organizational culture as well as the process of change that is
taking place in your organization. [P1.3 & P1.4]
A process of sharing ideas and information among those people who are working for the same
purposes is considered as an organizational communication process. Higher management is
using the communication to flow orders and to direct the staff members. Communication
process used in the Travelodge hotel is given below –
 Sender – Generally managers in the company develop sends a message which are
orders which have to flow in the whole organization.
 Encoding – The message is encoded in word document by the management to flow it in
the organization.
 Channel – Travelodge uses its internal e-mail channel to share the message,
information, and orders in the whole management levels.
 Decoding – It is a step in which receivers decode the message and understand the
message in the same manner as the sender.
 Feedback – This is a revert action of the receiver to sender after getting the message.
This is the last step of organizational communication process (Ruck and Welch, 2012).
Organizational culture
An organizational culture contains the shared beliefs and values which develops the
psychological and social environment in the organization. The Travelodge has a hierarchy
culture which integrates the core characteristics of role culture in the organization. The hierarchy
culture supports to enhance the integration of employees on their assigned task and
responsibilities. This type of culture provides specific limited responsibilities to employees but
requires the optimum outcomes on the assigned task and roles.
Travelodge Company is working in the hospitality industry and random change in the technology
is compelling to make changes in the working process. Higher integration of technology is a part
of consideration of technology in the organization. Internal communication is based on the ICT
which has provided a faster process to communicate in the organization and supports to
manage a flow of information (Alvesson and Sveningsson, 2015).
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Task 2
A. Assess your own management skills and performance using the format
provided by the tutor and analyze your own strengths, weaknesses,
opportunities, and threats [P2.1 & P2.2]
It is essential for a person who wants to become a manager to have some management skills to
generate better outcomes. Some of the management skills are given below –
 Planning – It is a required management skill which supports to organize activities and
procedures according to the direction of the leaders. It is also effective to utilize the
resources in the organization in an effective manner.
 Communication – It is a significant skill to have in the managers of the organization. An
effective communicator can manage resources and employees in a better manner.
Employees and resource integration can maximize by the effective communication of
managers.
 Decision-making – It is essential to have analytical, critical and logical thing to make an
effective decision. It is essential for the managers to have effective decision-making
skills to manage the situations (Carlopio, et. al. 2012).
Assessment of own management skills performance is given below by providing ranking from
out of 5 to each of the skill –
Skills Ranking
 Planning 4
 Communication 3
 Decision making 3
A SWOT analysis for personal assessment is given below-
Strength
 Planning
 Problem-solving
 Motivating to others
Weakness
 Communication
 Decision making
 Technical skills
 Integration
 Time management
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 Team management
 Emotional intelligence
Opportunities
 In-depth knowledge of management
styles
 Use of planning tools for maximization
of outcomes for the organization
 Effective understanding of time
management skill to get a job
 Motivating to others required in the
manager’s job role to engage the
employee in the work.
Threats
 Lack of self confidence on skills
declines the positive effect of skills.
 Lack of awareness of skills.
 Lack of utilization of practical skills
negatively effect on the expertise
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B. Set and prioritize objectives and targets to develop your own potentials
[P2.3]
It is essential to prioritize objectives for the own development. The SWOT analysis supported to
identify the core areas for the development. It is essential to work on the major loopholes which
can negatively effect on the employability. A table is given below to prioritize the objectives and
targets to develop own potentials –
Seria
l No.
Objectives Description
01 Communication It is essential to be an effective communicator for a manager. I
have to take this objective on high priority.
02 Emotional
intelligence
Lack of emotional intelligence is effects on my decision making
and understanding.
03 Technical skills The manager should have the technical expertise to perform his
job role. I should work on this skill to update with the latest
technology.
04 Decision making I have to develop the decision making skill through analytical and
logical thinking.
05 Time management Time management is an area in which I have a development
need.
06 Integration Appropriate integration of resources is required for me to become
effective manager.
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Task3
Introduction
The roles required by the managers and leaders in an organization are very useful in the
company as with the help of this the organization will be able to deal with the effective and
appropriate way. In this task, the discussion about the leaders and motivates will be done. Along
with this, the justification for the made decisions will also be done.
A. Lead and motivate a team to achieve an agreed goal or objective [P 3.1]
The company is always setting some standards and plans because this will be helping and
guiding it to make sure that the actions and steps taken by the firm are leading to the correct
direction or not. The manager in the Travelodge company is having the roles and
responsibilities to use the best managerial as well as leadership quality so that the set aims and
standards can be able to get meet in an effective and appropriate required manner (Anthony, et.
al., 2014). The managers of the company use the different strategies and needed plans so that
several situations can be able to get managed and handed in the best possible manner.
Leading the plans and making the people do the set plans are very important which is been get
done by the manager in the company. Below are the elements which the manager considers for
leading an motivating the employees-
Leading
The leading is one of the major aspects where the manager needs to make his contribution very
high. The leading a group of people could be obtained when the person s effectively working in
the team. The team understanding and level of coordination are very high. It is very important
that the company must have different teams to carry out several performing activities. There are
several actions and plans which is needed to be done as a team member and this will help in
meeting the set plans and objectives. It is very difficult for an individual to do certain work but at
the same time, the team working will lead in attaining the work with available resources and
plans (Goetsch and Davis, 2014).
The team working is one of the concepts which is aiding the firm to upgrade the working nature
of it. Alongside this legitimate and compelling execution of each and every task can get attained
in an influential way. This approach is making the cited firm to reach to its end ultimate
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objectives and goals. This will help to enhance the working capacity as well as the profitability of
the company. In spite of the fact, that the working is viable and proper of the firm however the
organization is confronting issues. These issues are majorly from the external factors and there
is the contribution to internal factors as well (Johansen, 2012). The offers of the organization
have been comprehended to be declined in the present the budgetary position of the firm has
additionally got influenced antagonistically according to the data accomplished from a meeting.
Motivation
The work is not easy to be get done by the employees of the firm, nowadays the management
needs to take certain steps so that the operations and activities of the firm are able to get done
in the appropriate and effective required manner. The act of motivation is done by the
management plays an essential and vital role. It is very important that the motivation approach
will be able to get done and make sure that the employees will be getting the equal
opportunities and chance as per the needs (Quantock, et. al., 2015). The managers of the
company consider the Maslow's need hierarchy theory to fulfill the needs of the employees then
the company's own performance and productivity will get effectively increased in an effective
and appropriate needed manner.
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B. Justify the managerial decisions you may have made or you would make
to support the achievement of agreed goals and objectives and
recommendations for improvements [P3.2]
The managerial decisions are very important in an organization as with the help of this the
employees will be able to get to know its effectiveness and functioning in an effective and
appropriate needed manner. The managerial decision made in the company is-
Training and development- The employees in the organization is highly in the need to get
proper training and development programs. It is very important that the management f the
company has to take some actions so that the improvements in the working patterns of the
employees can be able to get done n an effective needed manner (Kossek and Lautsch, 2012).
The managerial decision made by the manager in the Travelodge company is to organize the
training and development program for the company.
Rewards system- This is another very important decision which is been made by the company
as this is very helpful for the company to make the employees motivated for their performances
and work. This is also very important and necessary factor for the company and its employees
to carry out smooth working (Smith, 2013).
Justification and recommendation
The decision made by the company's manager is very effective and useful because the
managerial decisions are helping the company to take actions and steps to carry out the
operations and factions in an effective way. There are some factors which have to be focused
more by the company so that the operations, as well as the, activate, can be able to get
performed in an effective and appropriate needed manner (Kurtz, et. al., 2016).
It is recommended to the company that the services that are been offered to the customers
have to be focused on the demands and requirements of them. For that not only the training and
reward system is needed but also the research in the market in a well-structured manner is also
needed.
Conclusion
It has been understood that the managerial skills and traits and very important in an
organization. Along with this, it has also been understood that the managerial decisions are very
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