Travelodge Marketing Plan: Hospitality Marketing Essentials Essay

This essay provides a comprehensive analysis of Travelodge's marketing plan, focusing on key elements such as the executive summary, objectives, mission, and forecasted budget. It includes a detailed SWOT analysis, highlighting the company's strengths, weaknesses, opportunities, and threats. The essay further explores the marketing mix, detailing Travelodge's strategies for product (SuperRoom), pricing, promotion, and place. It also discusses the importance of skilled staff and physical evidence in delivering quality service. The analysis encompasses tactics for monitoring and evaluation, ensuring continuous improvement and alignment with business objectives. The document concludes by emphasizing Travelodge's efforts to offer premium, economical rooms for professionals, supported by digital marketing, social media engagement, and a commitment to customer satisfaction. Desklib provides this assignment and many more to aid students in their academic journey.

HOSPITALITY MARKETING ESSENTIALS
INTRODUCTION LAUNCHING NEW PRODUCT
Marketing is an activity of a business firm that is related with buying and selling of product and
services in order to make profit and generate demand. This presenation described the importance of
marketing plan for Park Grand London Kensington so that financial and annul goal can be attain
MARKETING PLAN FOR TRAVELODGE
Executive summary
The marketing strategies pertains the the advertising and promoting the brand at
social media with the offers and services provided at reasonable rate and quantify the level
of marketing and business competition. Overall to attain the customers attention by
promoting the company at international level as the desired mission.
Objectives - Travelodge hotels Ltd. Is a private company operating in hotels and
hospitality industry throughout the united kingdom. It has its main objective as to provide
super rooms in their hotels to their customers.
Mission or vision - The mission of Travelodge is to provide high luxurious facilities and
super rooms in all their hotels and to gain attention of customers by promoting the
company at the international level.
Marketing strategy - Travelodge promoting or advertising the brand name by exploring
with exclusive online content and by creating it's own Facebook page. Although company
launching a refurbishment program that will see approx. 1000 super rooms overhauled this
year and by making new displays online about the changes in menu, hotel rooms and
services.
Forecasted budget
The Travelodge estimated forecasted budget is £1.11 b under which it
estimates some changes.
Budget items amount£b
1000 rooms £0.55 b
81000 pillows £0.13b
Food (take away facilities in 280 hotels) £0.10b
super rooms £0.22b
SWOT analysis of Travelodge
Strength: the strength is it facilitates super rooms and luxurious services at
reasonable rate, below at market price.
Weakness: the main weak point is untrusted brand name, newly established
company.
Opportunity: opportunity to break market rate by providing super rooms and
luxurious services at reasonable rate below at market price.
Threat: The main threat is prevailing advanced competitive marketing strategies of
big brands businesses.

HOSPITALITY MARKETING ESSENTIALS
MARKETING PLAN FOR TRAVELODGE
Business objective. Marketing mix & strategy. Tactics. Monitoring & Evaluation.
To provide “Super
Room” services to
business class
customer.
Product: SuperRoom Travelodge is launching premium economical room for professional throughout
the UK.
They have develop a team that is going to evaluate and research market condition
and people so that Super room can be introduced accordingly.
Price: Business is opting for
value pricing for their rooms.
The basic need of these room is to provide unique services and price for these
services are being derived from the demands of customer those wants better
services within their budgets. Therefore price are not so high for these room as
some people stay for longer duration.
Travelodge had made a pricing team that work regularly to check the accuracy of
price and make sure that these price will remain within budgets of customer.
Promotion: Through digital
marketing and existing
customers for the business
will be communicated
through direct marketing.
The most important is to promote about these room to occupational group
through different means of promotion. Unless and until promotion is not proper
visitor are not able to know about these Super Rooms. The company focus to do
promotion through its current Travelodge campaign that will coincide with the
changes.
The company has developed a group of member that are responsible to make certain
advertisement for promotion through digital, social as well as direct marketing.
This team work on making different Ad videos for social site that display the offer
of company.
Place: Targetting popular
destination in the country.
Super Rooms are introduced by largest independent hotel brand Travelodge so
they launch these room in every hotel so that customer can easily visit and utilize
the services.
Management of hotel tries to introduce Super Room in their hotel that are close to
corporate hub.
People: Highly skilled staff. Once promotion and location are set then the next step is to provide services to
the visitor. Therefore they adopt skilled staff that would provide room services,
proper cleaning etc. to the professional.
Having a skilled staff would not let down the expectation of visitor. As there is a
team those are responsible for time to time cleaning and maintenance of Super
Rooms.
People: Highly skilled staff. Once promotion and location are set then the next step is to provide services to
the visitor. Therefore they adopt skilled staff that would provide room services,
proper cleaning etc. to the professional.
Having a skilled staff would not let down the expectation of visitor. As there is a
team those are responsible for time to time cleaning and maintenance of Super
Rooms.
Physical evidence The rooms include more modern residential decor in shades of taupe and beige.
More seating is available, along with more USB charging points, more choice of
lighting, a full length mirror, ironing board and hair-dryer. The rooms also
include a Lavazza that is a Modo Mio fresh capsule coffee machine for workers
on the go.
For better monitoring for these machine housekeeping department is responsible.
They keep on checking that whether machine are working properly or not.
MARKETING MIX