Travelodge: Marketing Plan for New Economy Room Services

This report provides a comprehensive analysis of the Travelodge marketing plan, focusing on the launch of new economy room services. It begins with an executive summary outlining the company's objectives and the introduction of these new room types. The report delves into the aims and objectives of the marketing plan, emphasizing the importance of attracting middle-class travelers and maintaining strong customer relationships. It then examines the 4Ps of marketing (Product, Place, Price, and Promotion) in the context of Travelodge's offerings, including room features, locations, and pricing strategies. The report also addresses budgetary considerations, highlighting the need for resource allocation for promotional activities. The sales and marketing director's role in controlling and evaluating the marketing plan's effectiveness is also discussed. The report emphasizes the importance of staff efforts in achieving business objectives, and it underscores how Travelodge aims to provide affordable and comfortable accommodation options.

Basic marketing plan of Travelodge
Control and evaluation
Marketing plan is considered as a major element
which helps in achieving the overall objectives of the
business. So sales and marketing director have
controlled and managed the functional aspect with a
efficient and effective team of members. Proper
coordination and management of such marketing
functions leads to achievement of main objectives in
the travelodge. Efforts of staff members plays
important role in controlling and evaluating the
effectiveness of strategies in achieving the operations
of the business.
Executive Summary
Travelodge is a leading Hospitality company which is planning to launch
new room services for people. These economy rooms are referred as super
rooms that provides wide variety of room services. So management have
to communicate these features to large public so that it attracts large
number of people in experiencing room services. These rooms contain
modern room décor that facilitates large number of customers. These
economy rooms also provide free WIFI facilities to the people who are
staying in economy class rooms. The company provides these services at
5 major locations from 15th may.
Budget
The company must ensure that availability of resources
before accomplishing marketing strategies. The social
media and radio promotion must have specific budget
sanctioned so that operational cost does not exceed the
planned limits.
Introduction
Travelodge will provide very interesting
low room services at nominal prices.
Sales and Marketing director of the
company, Mr Karen Broughton will
provide better room services which
includes Economy rooms and premium
rooms. Restructured and redesigned
room architectural services are served to
large number of people in order to
provide comfortable room staying
4 p’s
It can be considered as a main element which help in
achieving the overall objectives of the company which
stands for Product, place price and promotion which effects
overall marketing strategies of the company. Product- This
company provides fine quality of products which are
provided by the hospitality industry. It has developed
remarkable services which mainly meets customer demands
and this creates long lasting impression in the minds of
people. Place- The rooms of Travelodge is available at 5
major locations which include 1000 premium room
facilities for people. Price-Super rooms which are recently
developed contains low pricing structures as compared to
another hotels and hospitality company's. Services provided
Aims and objectives
Main objective and aim of the company is to avail the great opportunities to
travellers and people who like to visit hotels for staying purpose. Main
purpose of establishing these types of economy rooms premium rooms is
maintaining the strong interpersonal relationship with customers. These
services are aimed at providing the room facilities to those people who
belongs to middle class and they are generally money savvier people