This report delves into the marketing strategies employed by Travelodge, a UK-based travel and tourism organization. It explores the key responsibilities and roles of the marketing function within Travelodge, examining its business environment and interrelation with other departments such as finance, R&D, and HR. The report compares Travelodge's marketing mix with that of Cosmos Holidays, another travel and tourism company, analyzing elements like product, price, place, and promotion. Furthermore, it develops a strategic marketing plan for Travelodge, utilizing the 7Ps of marketing to formulate strategies for achieving business objectives and enhancing customer satisfaction. The report also offers a critical analysis of the marketing function's importance and significance in the organization's overall success.