Comprehensive Marketing Plan Analysis for Travelodge Hotels

This report provides a thorough examination of the Travelodge hotel's marketing plan. It begins with an overview of hospitality marketing, then delves into the marketing plan itself. The report covers the financial aspects, including initial money, investments, and marketing outlays across five years. It analyzes the hotel's strengths, weaknesses, opportunities, and threats (SWOT). The report also examines the Segmentation, Targeting, and Positioning (STP) strategies. Furthermore, it includes a detailed marketing plan outlining the vision, mission, goals, and objectives of Travelodge. The core of the report focuses on the 7Ps of marketing, monitoring and control, implementation, and business objectives with marketing mix strategies and tactics. The plan also addresses the marketing plan's business objectives, marketing mix, strategies, and tactics, along with monitoring and evaluation methods. This analysis provides insights into Travelodge's approach to marketing and its strategies for achieving its goals. The report is designed to provide a clear understanding of how the hotel aims to enhance its market share and increase profits.

HOSPITALITY MARKETING ESSENTIAL
Marketing is a procedure for getting the products or
services of company to customers. Hospitality
marketing takes look at how the segments of hospitality
sector for an instance resorts, amusement parks,
restaurants and use the techniques of marketing in order
to promote services or products.
Segmentation: Travelodge hotel segments its
markets demographically. It segments the market
according to income level of people.
Targeting: The main targets of this hotel are
business class and corporate people.
Positioning: It provides its services in United
Kingdom and also positioning its services through
name “Super Rooms”.
INTRODUCTION
MARKETING PLAN
Marketing plan is a part of the business plan. It is
operational business documents for advertising and outreach
to generate leads as well as reach to the target market.
Overview of Hotel
Travelodge hotel is private company operating
in hotels in United Kingdom. It is second largest in
budget hotel and the headquarter is in United Kingdom.
Vision of hotel
“To provide the high quality services to
consumers and enjoy comfortably. ”
Mission statement of hotel
“To enhance brand image of hotel and enhance
market share.”
Goals and objectives of hotel:
To satisfy needs of consumers by providing high
quality services.
To enhance market share from 25% through 2022.
To maximise sells by 12% in next 3 years.
STP
SWOT ANALYSIS
Strengths Weaknesses
Good brand image at
market place.
Provide better quality
of services.
As Travelodge is
strong brand but it has
limited market share.
It does not adopt the
advanced technology.
Opportunities Threats
It can expand its
business in to other
countries
IT can adopt new
technology for
providing high quality
services to consumers.
High competition.
Government
instability.
MARKETING BUDGET
Particulars 1st
Year
2nd
Year
3rd
Year
4th
Year
5th
Year
Initial money 6000 8500 12000 14500 18350
Investment 12000 14000 25500 32000 13500
Total 6000 22500 37500 46500 31850
Marketing
outlay
Promotion 6500 3200 4300 3300 3250
Advertisement 2200 2100 3300 2200 2000
Direct selling 4200 2500 6000 3000 4650
Total 12900 7800 13600 8500 9900

HOSPITALITY MARKETING ESSENTIAL
IMPLEMENTATION
Under this, marketing plan is developed through
marketing manager of Travelodge hotel and it is
executed for increasing sales and profit of company.
MONITORING AND CONTROL
It is responsibility of manager to monitor the activities
and assure that all activities in plan should be
performed in a proper manner. It will help for manager
to take appropriate actions if necessary.
7Ps OF MARKETING
Business objectives Marketing mix and
strategies
Tactics Monitoring and evaluation
Enhance its market
share
For attain business
objective, Travelodge
company requires to
execute process that
helps in explain the
mission and vision
clearly.
The tactics which firm,
can use is to make
improvement in
quality of existing
services.
Evaluation and monitoring can be
observed through observing
enhance sales.
Increase profit For this, company
need to recruit those
employees which have
some knowledge about
the hotel industry.
Strategies that can be
used through
Travelodge company
to enhance profit by
hire people which are
highly qualified.
Under this, monitoring can be
done through taking feedbacks
from consumers about services.
Provide premium
room services for
customers
Marketing mix
elements require to
take care about the
cost. It is necessary
that cost should be
reasonable and
affordable.
The tactic is to reduce
cost of services by
making the better price
strategy.
Evaluation and monitoring of
strategies can be done through
measuring responses of customers
towards the new premium rooms.