This report provides a comprehensive analysis of Travelodge's marketing strategies and functions within the travel and tourism sector. It begins by explaining the key roles and responsibilities of the marketing function within Travelodge, analyzing its significance in the context of the marketing environment and its interrelationships with other functional units such as finance, research and development, and human resources. The report then compares how different travel and tourism organizations, including Cosmos Holidays, apply the marketing mix to their marketing planning processes to achieve business objectives, focusing on product, price, place, and promotion. Finally, it develops a strategic marketing plan for Travelodge, tactically applying the 7Ps (product, price, place, promotion, people, process, and physical evidence) and including measures for monitoring and evaluation to achieve overall marketing objectives, emphasizing the importance of adapting to customer preferences and maintaining a competitive edge in the market. Desklib offers this and many other solved assignments.