Travelodge Marketing Plan: Analysis of Strategy and Implementation

This assignment presents a marketing plan for Travelodge, beginning with an executive summary that outlines the company's goals of providing quality services and building strong customer relationships. The plan details the 4Ps of marketing: Product, including room services and amenities; Place, highlighting the global presence of Travelodge; Price, discussing the pricing strategies; and Promotion, detailing the marketing tools used. The assignment further explores the STP model, including segmentation, targeting, and positioning. It concludes with a discussion on control and evaluation, emphasizing the roles of management and the importance of coordination for successful planning and development. The plan incorporates examples of how Travelodge uses marketing to promote its services and maintain its position in the market.

Marketing plan of Travelodge
Goals and objectives
Main objective of this organization to establish their business all over the
world. They mainly concern about to build an effective relationship with the
customer. It also identifying their need and requirement.
STP
 Segmentation- segmentation can be happen on the basis of different
elements such as cast ism, income, gender etc.
 Targeting- This is the second step for dividing the specific groups and
people. It also Segregate the market.
 Positioning- the position of product always in the mind of consumer.
Afterwards, they purchased the particular product in marketplace.
Executive Summary
Travelodge organization is providing the best quality of room facilities and
services. The management system always communicate with the guest to take
their positive and negative feedback. The rooms contain the modern designed
and luxury benefits and there are many USB connector and charging facility
available. Interior designed is based on the colorful lamps and LED. This
hotel provides the hairy dyer, iron and many facilities provided for middle
class guest
Budget
The director of Travelodge Broughton offering the room in
lower price. In this way, the budget of room is cheap and less.
This company planned for increasing their budget of economy
so they provided premium rooms with the highest price. The
budget increase from 7,000 to 10,000
Control and evaluation
The marketing plan is controlled by the manager of
organization and also give the quality of services. Sales
or marketing director is playing important role for
controlling the overall strategies. The strategy and
planning is monitored by director and handle the entire
business situation in proper manner. The coordination
between employee and director is important for
successfully designed the best quality of planning for
growth and development.
4Ps of marketing mix
 Product- This organization provide the good product and services to
the customers. It includes room services, Food and beverage,
conference and banqueting etc.
 Place- This hotel is situated in various countries all over the world.
There are 570 hotel and resort properties in 85 countries. There
properties is based on owned and managed by the operator of firm
 Price-The price of Travelodge is high as compare to Hilton because
they provide the limited product in the best quality.
 Promotions- This organization using different marketing tool to
promoter their services such as social media, advertising, banner and
campaigns.
Introduction
Travelodge is launched new room services
in lower price. In this way, large number of
guest uses this hotel facilities and visit the
hotel again and again. Most of the people
want to enjoy the services. Karen
Broughton is sales director of Travelodge
and also provide the different categories of
rooms such as “Super Rooms”. This room
contains various type of comfortable
services for travelers.