Analyzing Travelodge's Marketing Plan: Strategies for Growth

This essay provides a comprehensive analysis of Travelodge's marketing plan, highlighting the hotel's role in the hospitality industry and the importance of marketing functions in achieving its objectives. It discusses key elements of the marketing mix, including product offerings like restaurant and accommodation services with modern amenities, a premium pricing policy targeting luxury consumers, strategic placement considerations for expanding properties in the UK, and promotional activities focusing on internet marketing. The essay also delves into market segmentation, targeting both leisure and business class consumers, and positioning Travelodge as a provider of high-quality services. Furthermore, it examines the competitive landscape using Porter's Five Forces, assessing factors such as bargaining power of buyers and suppliers, threats of substitutes and new entrants, and rivalry among existing firms. The essay concludes by emphasizing the significance of digital marketing strategies for reaching the intended audience and driving growth for Travelodge.

Marketing Plan for Travelodge (premium)
Bargaining power of buyers: High
Bargaining power of suppliers: Lower in
Industry
Threats to substitute: Lower
Rivalry among existing firms: Higher
Threat to new entrant: Lower
Segmentation: Travelodge helps in giving accommodation and services of restaurant and as
outcome, market could be segmented into leisure and business class consumers.
Targeting: The services offered through Travelodge with specific objective for satisfying
both leisure and business class consumers. As a outcome, demographic profile of
consumers for requirements with target to its premium customers which observes good
service at reasonable service.
Positioning: Travelodge has to promote best quality provider of restaurant services and
accommodation to Travellers from UK. With context of positioning as best provider of
accommodation and quality services to business and leisure class customers, it is possible
Product: Core products are restaurant and accommodation services
USB charging points, more choice of lighting, full length mirror
ironing board and hairdryer
Price: Premium pricing policy so luxurious group could be easily
targeted for availing its services.
Place: Consideration of establishing more properties in UK as it must
enter in various tie ups with global tourism and travel consultancy
service providers.
Budgeted Amount
Promotional tools
(newspaper, magazines)
7000
Land 10000
Staff 3000
Security 2890
Transportation 4000
Utilities 6000
Conclusion
From the above report it could be concluded
that Travelodge hotel plays very important
role in hospitality industry. It has articulated
functions of marketing and presence of
positive interrelation among different
functional unit of Travelodge. It could be
summarised that elements of marketing are
very important for accomplishing its